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Twitter’s global market share grows by 55% in 2022 while Facebook loses 12%

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Twitter (NYSE: TWTR) and Facebook (NASDAQ: FB) rank as the pioneer social media platforms accounting for billions of users globally, with the two companies competing to be the ultimate leader in the space. However, in recent months, both platforms have recorded a fluctuation in the market share, with Twitter appearing to have the upper hand from a growth perspective amid ongoing internal administrative changes. 

In particular, data compiled and calculated by Finbold on November 8 indicates that Twitter’s market share has surged by 55.86% in 2022. On the other hand, Facebook’s share plunged by 11.86% between January and November 2022. The market share value accounts for desktop and mobile devices worldwide. 

A breakdown of the market share indicates that Facebook began the year at 76.85%, the platform’s highest share in 2022, while in November, the value stood at 67.73%. Elsewhere, in January, Twitter had a market share of 7.16%, while as of November, the figure stood at 11.16%.

Twitter hits new levels under Elon Musk

From the data, Facebook remains the dominant social media platform, but Twitter is winning the race to expand its market share. Twitter’s share has spiked in correlation with the company’s acquisition by Tesla (NASDAQ: TSLA) CEO Elon Musk, who has already begun implementing several changes at the company. 

Interestingly, internal reports, also confirmed by Elon Musk, indicate that Twitter’s daily user growth attained an all-time high during the first full week of Musk’s tenure. The performance appears to quell initial fears that Twitter might experience a mass exodus of users with Musk’s takeover. 

Based on the market share data across the year, it can be assumed that Musk has influenced the numbers; for instance, the share spiked around May when the deal was first announced but appeared to plunge after he initially backed out. 

In general, the growing market share is a welcomed development considering that a recent report signaled challenging times for Twitter for losing its most active users. Notably, this factor was among the critical areas of focus for Musk after taking over. In this case, the Tesla boss has proposed changes to the Twitter Blue subscription feature. Under the changes, Twitter has rolled out an option to purchase “verified” blue badge for $7.99 a month to incentivize people to interact more. 

However, Musk’s initial involvement with Twitter has come with objections from some quarters and will test the company’s ability to sustain its market share. For instance, employees had objected to the deal even as Musk initiated layoffs in his first week. At the same time, Musk’s stand on free speech on the platform has been questioned, a factor likely to affect both users and advertisers. 

Impact of Twitter design changes 

Besides the Musk factor and promises to make a change, Twitter’s growth can also be attributed to elements like changing the design. Although the company received criticisms for changing its appearance, the move to have the horizontal navigation menu shift from the top of the screen to the left-hand panel has appeared successful. 

Interestingly, Twitter has previously been scrutinized for attempting to emulate Facebook, especially with the rollout of its stories-like Fleets. However, Twitter resorted to shutting down the feature due to a lack of user interest. 

At the same time, Twitter’s content diversity appears to appeal to most users. Notably, the platform supports cryptocurrencies alongside enabling “not safe for work” (NSFW) such as nudity and pornography. 

Facebook’s dwindling market share 

At the same time, Facebook’s market share has been affected by the growing competition with newer social media platforms like TikTok. In this line, the company is losing both users and advertising revenue to rivals like TikTok. 

Market experts have also accused Facebook of attempting to push users from the platform. Notably, the platform is enticing users from the traditional news feed to reels, a factor that can also hurt its revenues. 

Overall, Facebook has struggled with users over the years, with experts pointing to factors like information overload, privacy concerns, addiction, peer pressure, and the emergence of new platforms. Facebook’s dominant focus on promoting the metaverse has yet to yield results despite the aggressive push by CEO Mark Zuckerberg. 

Finally, Facebook and Twitter’s ability to sustain and grow their market share will depend heavily on how the platforms intend to attract new users amid the rising competition. For example, the competing platforms offer similar features to Facebook, giving users alternatives.

Twitter has managed to stand out, considering that there is no solid option for the Musk-led company. Notably, Twitter has dominated as a uniquely influential site that is fast-moving, text-heavy, conversational, and news-oriented.

The post Twitter’s global market share grows by 55% in 2022 while Facebook loses 12% appeared first on Finbold.

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The Crypto Heist of the Year: A Hacker’s Multi-Platform Attack

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A series of hacks on Twitter and Discord have resulted in the theft of millions of dollars worth of crypto from unsuspecting victims. The hacker, who goes by the name of Pink Drainer, has been linked to several incidents involving fake tokens, phishing links, and social engineering attacks.

One of the most notable hacks was the hijacking of the Twitter account of OpenAI CTO Greg Brockman, who is a prominent figure in the crypto space. The hacker used his account to promote a fake OpenAI token, claiming that it was a new project by the artificial intelligence research company. The hacker also sent direct messages to Brockman’s followers, asking them to join a Discord server and invest in the token.

According to Scam Sniffer, a platform that tracks crypto scams, Pink Drainer has stolen over $3 million from nearly 2000 victims across different blockchains, including Mainnet, Arbitrum, BNB, Polygon, and Optimism. The hacker has also targeted several DeFi projects, such as Evomos, Pika Protocol, and Orbiter Finance, by impersonating journalists from reputable media outlets and sending phishing links to their communities.

The phishing links usually redirect the victims to a fake website that mimics the original one but asks them to enter their private keys or seed phrases to access their wallets. Once the victims do that, they lose control of their funds and the hacker transfers them to his own addresses.

Crypto Hacks

Crypto Hacks Took a Serious Plunge in the Last Quarter

Pink Drainer’s activities have been exposed by several crypto enthusiasts and researchers, who have traced his transactions and identified his addresses. However, the hacker has been using various techniques to evade detection and prosecution, such as using crypto mixers, changing addresses frequently, and moving funds across different chains.

The crypto industry has been facing a growing number of hacks and scams in recent years, as hackers exploit the vulnerabilities of decentralized platforms and the lack of regulation and oversight. Hackers stole approximately $400 million from crypto projects across 40 attacks in the first quarter of 2023, representing a 70% decrease compared to the same period in 2022.

The report attributed this drop to the sanctions imposed on Tornado Cash, a crypto mixer that was used by many hackers to launder their proceeds.

The post The Crypto Heist of the Year: A Hacker’s Multi-Platform Attack appeared first on The Cryptocurrency Post.

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Coinbase Announces Launch Date for Its Innovative Base Protocol

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Coinbase, one of the leading cryptocurrency platforms in the world, has announced the testnet launch of Base, a new Ethereum Layer 2 (L2) network that aims to bring the next billion users to web3. It is a secure, low-cost, developer-friendly solution that allows anyone to build decentralized applications (dapps) on-chain.

Base is built on top of Optimism, an open-source project that enables scaling Ethereum using optimistic rollups. It leverages the underlying security of Ethereum, along with Coinbase’s best practices, to enable users to easily and safely access Base from Coinbase, Ethereum L1, and other interoperable chains.

Coinbase Aims to Onboard One Billion People Worldwide

Base is designed to be a home for Coinbase’s on-chain products and an open ecosystem where anyone can build. Developers can benefit from seamless Coinbase product integrations, easy fiat onramps, and powerful acquisition tools that enable them to reach the 110M+ verified users and access $80B assets on the platform in the Coinbase ecosystem. 

Coinbase Base

It also offers full EVM equivalence at a fraction of the cost and is committed to pushing forward the developer platform. For example, developers can set up gasless transactions for their dapps with easy APIs for account abstraction, and securely build multichain applications with easy-to-use bridges.

The protocol aims to be decentralized, permissionless, and open to anyone with the vision of creating a standard, modular, rollup agnostic Superchain powered by Optimism. Coinbase is joining Optimism as a Core Dev on the open-source OP Stack, and working to create a thriving community of other developers. It has no plans to issue a new network token. Developers can get started building on Base today at base.org.

 By offering a secure, low-cost, developer-friendly Ethereum L2 network that is empowered by Coinbase and open source, Base hopes to enable anyone, anywhere, to build dapps that can scale and reach mass adoption. It is expected to launch its mainnet later this year.

The post Coinbase Announces Launch Date for Its Innovative Base Protocol appeared first on The Cryptocurrency Post.

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Anoma raises $25m for Intent-centric Blockchain Architecture

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Anoma, a layer-one blockchain protocol that aims to enable private and asset-agnostic bartering among any number of parties, has completed a $25 million fundraising round to advance its intent-centric architecture. The round was led by Polychain Capital and included participation from other prominent investors such as Coinbase Ventures, DCG, Fenbushi Capital, and others.

Anoma is Ready to Enter the Blockchain World

Anoma’s vision is to create a decentralized platform that allows users to exchange any kind of digital assets without the need for a base currency or intermediaries. Users can specify their trading intentions and preferences using a novel programming language called Juvix, which enables expressive and verifiable smart contracts. Anoma also leverages zero-knowledge proofs and other privacy-enhancing technologies to ensure that transactions are confidential and anonymous.

Anoma’s architecture is based on the concept of intents, which are statements of what a user wants to trade and under what conditions. Intents are broadcasted to the network and matched with compatible ones using a gossip protocol.

When a match is found, a validation committee of randomly selected validators verifies the transaction and executes it atomically. This way, Anoma can support complex and multi-party trades that are not possible on existing platforms.

Anoma

Anoma’s founder and chief architect, Awa Sun Yin, said that Anoma is the first generalized intent-centric blockchain architecture that enables truly decentralized applications, from decentralized DEXs to decentralized rollup sequencers. He claimed that Anoma enhances the composability and the ease of development of dApps by a factor of ten, compared to existing architectures such as Ethereum/EVM.

Anoma is currently in development and plans to launch its mainnet in 2024. The project has also released a testnet version called Heliax that showcases some of its features and capabilities. Anoma claims that its protocol can achieve high scalability, security, and interoperability without compromising on decentralization or privacy.

Anoma is one of the many projects that are exploring the potential of layer-one blockchain solutions to address the challenges of the current crypto ecosystem. With its innovative approach to asset exchange and smart contract design, Anoma hopes to create a more inclusive and accessible platform for users and developers alike.

The post Anoma raises $25m for Intent-centric Blockchain Architecture appeared first on The Cryptocurrency Post.

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