The current revolution being brought by Blockchain and DeFi is based on securely managing and sharing the data of the users. The whole purpose of defining a transparent digital ecosystem is to give the ownership of data back to the users. 

The value of this data grows exponentially, especially in a digital trading and investment environment. Not only does data corresponding to the performance of stocks or cryptocurrencies require effective management, but so does a user’s personal data in order to provide a seamless experience.

Most exchanges and trading networks focus on providing a secure service and often ignore data management but this does not necessarily mean that there needs to be a trade-off. Facilitating a secure environment can be done along with seamless user experience and data management. 

DIFX demonstrates this via Impact CRM

The need for a CRM

DIFX, the first Blockchain-based network providing cross-asset trade, needs unparalleled data management without a doubt. Recognizing this need, DIFX uses Impact CRM. 

CRM, in essence, is a way to manage the relationship between a company and a customer. This relationship is defined with data that belongs to the user on the platform. For instance, if a user logs in to the platform and performs any activity, this can be represented as data which then represents the relationship. 

While this data may be considered as regular, its true value can be realized when a company wants to analyze the user activity and understand ways to improve engagement with their users. In other words, this data gives insight into the customer’s mindset when they visit any platform. 

Being a trading and exchange platform, DIFX aspires to provide a seamless user experience. This includes comprehending the user’s point of view and then acting on those insights to ensure better experience and convenience.

However, managing this data is not an easy task, especially when a company is rapidly expanding. Users’ data is derived not only from their activities, but also from a variety of other sources such as sales, social media monitoring, and so on.

CRM software enables a corporation to manage and analyze huge chunks of data effectively and then formulate business strategies based on the insights. It helps understand customer behavior which not only improves the retention rate but ensures that the customers are satisfied with the services, creating a positive environment. Therefore, CRMs allow businesses to build a customer-centric environment.

Therefore, to manage such a huge amount of data, using CRM software has become an essential tool for success. CRM software enables a corporation to analyze customer behavior and to manage data effectively to formulate business strategies. 

This is where we break the myth that CRMs are used only for sales and marketing because, in this evolving data-driven world, CRMs allow businesses to build a customer-centric environment. Therefore, building a positive environment which is quintessential for a platform like DIFX.

However, selecting the right CRM is another crucial task. Understanding the need for CRM software is just the first step while selecting a suitable CRM is what makes the difference. 

This is why DIFX chose impact CRM. 

How Impact CRM improves user experience on DIFX

Impact CRM advances data management by inducing data-driven insights with the power of AI and creating the ideal combination of Blockchain and AI for a real-life use case.

The algorithm automatically determines how the client feels by analyzing the user’s activity on the platform. DIFX constantly updates the platform with such information to ensure that the user’s mood remains positive while interacting with the platform.

Furthermore, Impact CRM enables DIFX’s customer service team to have all of the necessary information about a customer and provide a personalized experience. In addition, it displays all previous and relevant data on a single screen, allowing the representative to better understand the client’s perspective and communicate more effectively. 

Conclusion

DIFX provides more than just a secure trading platform with a powerful UI. The other half brings unprecedented value to the ecosystem and complements DIFX’s Blockchain-based cross-asset approach.

With Impact CRM, DIFX ensures that a user gets a personalized experience. Having an AI-driven environment, DIFX becomes a truly customer-centric platform.

DIFX provides more than just a secure trading platform, however, it provides a powerful User Interface (UI) and User Experience (UX). With the support of Impact CRM, DIFX ensures that users obtain a top notch experience.

Learn more about DIFX by visiting www.difx.io

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