Press Release

WOM Protocol Gains Strategic Investment for Web3 Social Revolution

Published

1 year ago

March 14, 2023

Blockchain-based marketing technology WOM Protocol, which replaces traditional ads with user-generated content, is thrilled to announce an undisclosed amount of investment from global liquidity provider and multi-stage web3 investment firm, DWF Labs. This strategic investment supports the scaling of the WOM Protocol through more integrations and kick starts a partnership to further the mission of empowering brands, creators, publishers, and social networks to monetize word-of-mouth recommendations.

Web3 social is defined by its decentralized nature, transparency, and emphasis on empowering users. While many web3 social projects focus on issues like digital identity and data ownership, the WOM Protocol distinguishes itself by targeting the primary revenue source for social media platforms: advertising. The global digital advertising market is expected to grow significantly, with estimates projecting it to reach $517.51 billion by 2023, up from $332.84 billion in 2020. Since advertising generates the majority of revenue for Web2 platforms, it represents a massive opportunity to explore in the context of web3 social.

The WOM Protocol is a marketing solution built on web3 that replaces ads with user-generated content (UGC). It enables advertisers to find, track and reward word-of-mouth recommendations, while rewarding creators based on their content engagement and quality ratings. The Protocol includes the WOM Authenticator app, which authenticates recommendations across all WOM integrated platforms, the WOM Campaign Manager, which enables advertisers to find, track and access word-of-mouth recommendations by spending WOM Tokens, a Shopify app, and the underlying payment protocol that automatically rewards creators, authenticators, publishers and platforms in WOM Tokens.

Advertisers benefit from the credibility and authenticity that creators provide, ensuring a transparent and equitable advertising ecosystem that aligns the interests of creators, brands, and platforms. The protocol’s “to-earn” tokenomics is based on existing user behavior, as recommendations are made 2.1 billion times daily. WOM is already live and tested, having processed over 27,886,895 transactions in 2022 alone, with over 110k aggregated WOM videos passing the peer review of content, so-called “authentication”. WOM has meanwhile scaled its own “TikTok of Crypto” app, BULLZ, to onboard more projects and brands through its Campaign Manager, as well as kick-start campaigns for user-generated content.

DWF Labs is the investment firm and liquidity provider for digital assets that supports web3 projects at various stages. Their services include consulting, smart contract auditing, treasury management, and more. With the strategic partnership and investment into WOM, DWF Labs will also be able to benefit their clients and partners by introducing the WOM Protocol as a new content marketing tool. As WOM expands its infrastructure across multiple platforms, it will continue to prove the adoption of word-of-mouth rewards as a replacement for traditional advertising.

According to Andrei Grachev, Managing Partner of DWF Labs: “We see tremendous potential in WOM Protocol’s innovative approach to word-of-mouth marketing. The Protocol’s ability to authenticate recommendations, incentivize creators, and reward authenticators and platforms has the potential to revolutionize the way brands and creators connect with their audiences. We are excited to be a part of this groundbreaking project and look forward to seeing the impact it will have on the industry.”

Melanie Mohr, Founder & CEO of WOM Protocol, also commented: “We are thrilled to have DWF Labs on board as an investor and liquidity provision partner. This investment underscores the strength of our technology and its potential for the future of marketing. With the support of DWF Labs, we will continue to develop and expand the WOM Protocol, bringing it to new audiences around the world.”

About the WOM Protocol

WOM (word-of-mouth) Protocol is a blockchain-based protocol that gives brands, content creators, publishers, and social networks a way to monetize word-of-mouth recommendations on any website, app or platform. WOM is backed by seasoned investors from around the globe. For more info about WOM: https://womprotocol.io

About DWF Labs

DWF Labs is a liquidity provider and multi-stage web3 investment firm with offices in Singapore, Switzerland, the British Virgin Islands, the United Arab Emirates, South Korea and Hong Kong. The investment company is an affiliate of Digital Wave Finance (DWF), one of the world’s largest high-frequency cryptocurrency trading entities, which trades spot and derivatives markets on over 40 top exchanges. DWF Labs seeks to invest and support bold founders who want to build the future of Web3. For more information on DWF Labs, visit: https://www.dwf-labs.com/

Press Release

Blockchain Life 2024 Thunderstruck in Dubai

Published

1 week ago

April 24, 2024

Crypto Chain Wire

The 12th edition of the Blockchain Life Forum, known as the leading gathering for global cryptocurrency leaders, concluded with an impressive turnout of 10,162 attendees despite the unprecedented storm that happened in Dubai.

Representatives of the crypto industry have always stood apart, largely due to their unique character and the nature of their activities. After all, they are pioneers. And the most massive flood in Dubai in the last century did not prevent 10,162 people from meeting at the long-awaited Blockchain Life 2024, even despite the postponement of the second day of the forum. Needless to say, the atmosphere on the site was indescribable – a very special unity saturated the air.

Throughout the event, the crypto community engaged in insightful discussions, made valuable connections, and struck important deals. Forum stages featured over 160 renowned speakers and industry leaders, including heads and management of Binance, Chainlink, Tron, Bybit, OKX, DFINITY, Ledger, Animoca Brands, Ton, Cardano, Singularity Net, LayerZero, Tether, Ripple, Trust Wallet and more.

The exhibition of crypto companies featured 133 booths, which makes it the largest web3 expo in 2024. Such giants as OKX, HTX, Bybit, Bitget, BingX, Listing.Help, and Uminers presented their services, products and teams. This offered attendees a firsthand look at the latest technologies and innovations shaping the ecosystem.

“This year, we reached a milestone with 10,162 attendees. They know that the current market growth is just the beginning of a real explosion. The next wave is coming, which is why top projects, insiders, and funds gathered at Blockchain Life to finalize their preparations. Now, we are gearing up for a historic bull run that will be remembered for years.” commented the organizer of Blockchain Life, Sergei Khitrov.

As a grand conclusion to the forum, participants were treated to the celebrated Legendary AfterParty at one of the world’s premier clubs. Hours of informal networking with the cream of the industry took place in an all-inclusive format. The highlight of the event was an incredible live concert by the internationally acclaimed hitmaker, Alan Walker. With his chart-topping songs, Alan Walker captivated over 1,400 participants, showcasing the event’s impressive global reach.

Looking ahead, the 13th edition of Blockchain Life is scheduled to be held on October 22-23, 2024, providing participants with an opportunity to highlight their accomplishments and set the groundwork for future success.

Presale tickets and sponsorship applications for the upcoming Blockchain Life event are currently available – please visit https://blockchain-life.com for more information.

The organizers of Blockchain Life 2024 – Listing.Help and Jets.Capital.

General Sponsor of Blockchain Life 2024 and the Official AfterParty – Uminers.

Press Release

Beyond Centralization: Exploring a New Era at the World Blockchain Summit

Published

1 week ago

April 23, 2024

Crypto Chain Wire

The first day of the 29th global edition World Blockchain Summit concluded in Dubai, marked by a surge in enthusiasm for the technology’s future in the MENA region. Hosted at the JW Marriott Hotel Marina, the two-day event brought together industry leaders and innovators, highlighting the seamless integration of blockchain solutions into real-world scenarios.

Despite the challenge due to weather conditions in Dubai, the event attendance was remarkable with its turnout, sparking lively discussions, setting a dynamic course for blockchain’s evolution in the MENA region. True to its reputation, the Summit assembled prominent thinkers and showcased groundbreaking ideas. It provided an unrivaled space for attendees to learn, connect, and forge strategic partnerships.

Day one was marked by rich dialogue, inspiring keynote addresses, and forward-thinking ideas poised to expedite the adoption of crucial blockchain trends across vital economic sectors including finance and supply chain management.

In an inspiring opening address, Naveen Bharadwaj, Trescon’s Group CEO, kicked off the summit with a warm welcome, prepping the audience for an immersive exploration of Web3 and the key issues defining the blockchain world

Wolfgang Grabher, Founder, CEO and Chairman, SUN AG, delivered a keynote on how blockchain technology is revolutionizing the food industry. Addressing how 100 per cent token burn gives you food for free while also shining the spotlight on how falling token prices can be a good thing.

The day also featured a compelling panel discussion on decentralized finance (DeFi), led by Maha Al-Saadi, Head of Regulatory Affairs, QFC Financial Services Sector. The discussion focused on DeFi’s transformative impact on the financial sector and the integration of blockchain technology into its development. Panelists including Neeraj Khandelwal, Co-founder of CoinDCX & Okto; Talal Tabbaa, CEO & Co-Founder of Coin MENA; and Bandar Altunisi, Head of Development for Binance in Saudi Arabia, Head of Institutional Relationships for Binance Dubai (FZE), Binance, explored the synergy between DeFi and traditional finance systems.

A highlight of the day was a lively panel debate titled ‘Crypto Payments Evolution: Charting the Course Through Latest Innovations.’, led by Kevin Soltani, CEO, GIMA group. The discussion focused on the rise of stablecoins while examining the rapid advancements in blockchain interoperability solutions in enabling seamless communication and data transfer between networks. Panelist Jehanzeb Awan, Chairman, Crypto & Blockchain Association, Middle East, Africa & Asia; Miriam Kiwan, Vice President of MEA, the issuer of leading regulated stablecoin, USDC. Circle; Reece Merrick, Managing Director, Middle East & Africa. Ripple, explored the role of CBDCs in reshaping the future of payments.

“We’re excited to bring together leading blockchain minds for another edition of the World Blockchain Summit, shaping the future of the industry.” said Naveen Bharadwaj, CEO of Trescon, “The Summit showcased Dubai’s role as a breeding ground for innovation, driving global blockchain adoption.”

With Day 1 wrapping up successfully, anticipation builds for what Day 2 will unveil. For more details on the World Blockchain Summit, please visit: https://www.worldblockchainsummit.com/

The 29th edition of the World Blockchain Summit is supported by:

Strategic Partners – DIFC Innovation Hub , Dubai AI & Web3 Campus

Co-Host – Sun Minimeal

After Party Sponsor – Floxypay

Gold Sponsors – Cardano Foundation , Medifakt, Crypto2Cash, Anbruggen, Bitflex

Silver Sponsors- Kreation, Coingames, Reat Capital, ACM Finance , Website AI, Vision Chain

Lanyard Sponsor- M2

Badge Sponsor – Ledn

Lunch Sponsor – Payper

Bronze Sponsor- BitGo, M2 , Block Convey, Genesis Digital Assets , Hedge , Golfin, Build-AI

Pitch Partners – Reat Capital , soukcola , MeAI , Zherpa , FidesInnova Labs, Pentagon Games

Exhibitors- DSQ Solutions , Reltime, Qoneqt , C# Corner , Islamic Dinar, Technoloader, Verichains, Vault, Ecotrader.io, Ideofuzion, NuChain, LCX

Official Accommodation Partner- HotelPlanner

Ecosystem Partner – Entrepreneur Media

Business Broadcast Partner – CNBC Arabia

Official Newspaper Partner- The Fintech Times

Official Digital PR Distribution Partner – ZEX PR Wire

ABM Partner- Demandify

Association Partners- Crypto and Blockchain Association, Blockchain Council, Asia Web3 Alliance Japan, European Blockchain Association

Prime Media Partner- Demandteq

Community Partner – Hyperledger Foundation, THE DIGITAL CHAMBER

About World Blockchain Summit (WBS)

World Blockchain Summit (WBS) is an event by Trescon that supports the growth of the blockchain, crypto and Web3 ecosystem globally.

WBS is the world’s longest-running blockchain, crypto, and web 3-focused summit series. Since our inception in 2017, we have hosted more than 20 editions in 11 countries as we strived to create the ultimate networking and deal flow platform for the Web3 ecosystem. Each edition brings together global leaders and emerging startups in the space, including investors, developers, IT leaders, entrepreneurs, government authorities, and others.

For media Inquiries or partnerships please get in touch with:

Shadi Dawi

PR & Partnerships Director

shadi@tresconglobal.com

+971 55 498 4989

Press Release

Elevating Possibilities: The Countdown for WBS Dubai Begins!

Published

2 weeks ago

April 17, 2024

Crypto Chain Wire

Mark your calendars for an unparalleled gathering of blockchain and web3 pioneers as the 29th World Blockchain Summit, organized by Trescon and co-hosted by Sun Minimeal, is set to take the stage in Dubai. Scheduled for April 22-23, 2024, at the iconic JW Marriott Hotel Marina, this summit promises to be a cornerstone event, spotlighting the UAE’s progressive embrace of web3 technology and its vision for a future shaped by digital innovation.

The World Blockchain Summit has established itself as a seminal series, bringing together a global cadre of blockchain enthusiasts, innovators, visionaries, thought leaders, and policymakers. This forum serves as a critical platform for deliberating on the integration and implications of blockchain technology across vital sectors, reflecting the global economy’s evolving digital landscape.

Amidst Dubai’s transition towards a digital-first economy, bolstered by strategic government initiatives and a burgeoning digital infrastructure, the city emerges as a global beacon for blockchain and web3 innovation. The inauguration of the Dubai AI & Web3 Campus by DIFC, coupled with the establishment of the Virtual Assets Regulatory Authority (VARA) in Dubai, underscores the region’s commitment to fostering a dynamic digital ecosystem, attracting investors and innovators worldwide.

The upcoming summit anticipates over 2,000 web3 decision-makers, 300+ investors, and more than 100 distinguished speakers. A highlight of the event is the regional finale of the Startup World Cup, orchestrated by the globally renowned venture capital firm, Pegasus Ventures. This competition offers startups a gateway to global recognition and a shot at securing US$1 million in funding at the global finals in San Francisco.

#WBSDubai will showcase a series of compelling keynote addresses, use-case presentations by leading blockchain experts, and thought-provoking panel discussions. The agenda will cover pivotal topics such as the role of Central Bank Digital Currencies (CBDCs), the potential of blockchain to enhance ESG impacts, and the importance of interoperability within the blockchain ecosystem and more.

Some of the notable speakers attending the event include:

Pascal Gauthier, Chairman & CEO, Ledger
Roham Gharegozlou, Co-founder and CEO, Dapper Labs
George Gvazava, Chief Crypto Officer, Bank of Georgia
Miriam Kiwan, Vice President of MEA, the issuer of leading regulated stablecoin, USDC., Circle
Yosuke Yoshida, Co-CEO of EMURGO Middle East & Africa CEO of EMURGO Kepple Ventures, EMURGO
Bandar Altunisi, Head of Development for Binance in Saudi Arabia Head of Institutional Relationships for Binance Dubai (FZE), Binance
Stefan Kimmel, CEO, M2
Richard Muirhead, Managing Partner, Fabric Ventures

Sharing their enthusiasm about the event, George Gvazava, Chief Crypto Officer, Bank of Georgia said,” In the realm of innovation, the World Blockchain Summit serves not only as a gathering of minds but as a crucible, where ideas are forged into the connections, use-cases and technologies of tomorrow.”

“As Dubai spearheads the UAE’s digital transformation, blockchain technology plays a central role. Trescon is at the nexus, linking pioneering entrepreneurs with elite global investors. The World Blockchain Summit stands as the definitive forum for revealing the forefront of blockchain innovation and insights,” states Sharath Ravi, CMO, Trescon.

Hurry, registration for the World Blockchain Summit in Dubai is still available! Reserve your spot now to be part of one of the year’s most anticipated blockchain and cryptocurrency gatherings. Act fast to seize this exclusive chance to participate and secure your tickets and sponsorship today!!

The 29th edition of the World Blockchain Summit is supported by:

Strategic Partners – DIFC Innovation Hub , Dubai AI & Web3 Campus

Co-Host – Sun Minimeal

After Party Sponsor – Floxypay

Gold Sponsors – Cardano Foundation , Medifakt, Crypto2Cash, Anbruggen, Bitflex

Silver Sponsors- Kreation, Coingames, Reat Capital , ACM Finance , Website AI

Lanyard Sponsor- M2

Badge Sponsor – Ledn

Lunch Sponsor – Payper

Bronze Sponsor- BitGo, M2 , Block Convey, Genesis Digital Assets , Hedge , Golfin

Pitch Partners – Reat Capital , soukcola , MeAI , Zherpa , FidesInnova Labs

Exhibitors- DSQ Solutions , Reltime, Qoneqt , C# Corner , Islamic Dinar