Press Release

Lyfe, the first music artist to debut its own Metaverse

Published

2 years ago

June 21, 2022

Miami-based entrepreneur Antonio Trincao, a.k.a. Lyfe, has unveiled the imminent release of his music album and the most innovative entertainment experiences and concerts in his own unique medium: The Odyssey Metaverse.

Introducing Lyfe from The Odyssey

After turning his career from being a tech entrepreneur to a full time music artist, Antonio Trincao a.ka. Lyfe shares how he got to do this transition in his career:

“My dream is to create music that becomes the bridge for anyone to start pursuing their own dreams. I believe that we live in a period in time that we are going through a global spiritual awakening, where people will actually want to break free. My generation wants to eat well, exercise, study, learn, dream and celebrate life in the most meaningful manner.

We want to make money and live our life by doing what we love.

I came to terms that I want to pursue what I love. And I found that one of the main pillars of this revolution of “pursuing what you love” will be the Metaverse. I think if done right, it will become the foundation that allows people to ideate, create and pursue their dreams, and develop their own businesses in a transparent and truly engaging online world.

The thing I’m proud, is that we actually have a Metaverse platform that works, has beautiful 3D graphics that provides a pleasant experience for fans, has engaging features that as an example allows fans to meet me virtually and see me, and works in any smartphone or laptop. No headsets needed.

On the other hand I also love real life. I love people. I love performing, but the power that a virtual world platform gives to you is unbelievable, because there is no limit of what you can do.

So I want to revolutionize the entertainment industry by co-ideating with my fans the most spectacular worlds, and perform the most unique concert experiences first in The Odyssey and then replicating in real life.”

Lyfe shared that he gained this knowledge after producing a virtual concert back in 2020 with super stars Farina and Toosii that had more than 40,000 attendees and 1,000,000 views across social media platforms.

The former tech entrepreneur shares also shared that the first step to be part embark on this journey is getting the Lyfe book.

“I decided to create a book with 6 chapters, with a strong focus on my life journey until now as an entrepreneur. Not from a place of ego, but more from a place of vulnerability so that people understand why I am doing this.

In 2020 I had one of the most turbulent years of my life after pivoting my first company (events marketplace) to a virtual events platform, face rapid growth and fail to deliver product to customers.

This led to a huge financial crisis and debt and something that was the catalyst to really ask what do I want to do with my life!

Building something out of nothing, and tell a story with true purpose, it’s probably one of the best feelings in life. You really feel like a pirate on the discovery of the unknown. Although my problem is that I never truly pursued the purpose I believed in, in the way that I’m truly made to pursue. In the way that I truly love, and in the way that I know I’m gifted. Through music.”

The Lyfe NFT Book

On June 20th, 2022, Lyfe unveils the real-life NFT book with a limited edition of 50,000 copies, that contains the journey for Lyfe fans including his story, the why of his music, and citizenship passes to access The Odyssey Metaverse entertainment experiences.

Lyfe journey to The Odyssey shared in the Book

Lyfe and his team have created a journey that serves the purpose of his music.

Empowering humans to bring their dreams to life.

Lyfe states “I feel that the world has lost its soul, and at the same time we are looking to feel more spiritually connected. My music and the type of concert experiences that I will create for my fans will help them discover their passions, and what they truly love. This book, the music and experiences that I create it’s all about helping you get there.”

The First Step

Lyfe is dropping the first song from his album, with the sole purpose of empowering his fans to pursue what they love in life.

Those holding Lyfe’s NFT book will also have a partial royalty on the song launch.

Lyfe shared “My dream is that the song translates the messaging behind the Lyfe Revolution, which serves has a daily ignitor and catalyst to help humans pursue the very best version of themselves.

On top of that, I believe this is the first time of the history of our civilization that we can actually break free, achieve the financial freedom that we always dreamed about and truly pursue what our heart and dreams wants. Therefore all the holders of the book should have a partial royalty, because this song was made for them. To support them. To empower them.”

The Second Step

Lyfe is challenging all its community members to get the Galatian NFT a collection of 7,777 characters with the sole goal of doing the #lyfexercise a 5-day tech detox.

Galatians will have to turn off their smartphones, laptops, and hardware devices during this period. Instead of using their devices, they will have to connect with their inner spiritual soul by writing and thinking about various questions such as:

● What makes them happy?

● What are their fears?

● What are their dreams?

● What have they accomplished in the last 2, 3, 5, or 10 years?

● What are they ashamed of?

After completing the challenge, members will be rewarded with an exclusive Lyfe metaverse video concert airdrop and special merch members only sale.

Lyfe shared “I want my fans to feel empowered from day one. I want them to think about what they truly love in life. And let my music be their daily friend that comes and says hi while they go on that journey.”

The Third Step

Lyfe will launch the y-Chains, a 2,000 edition in real life, and Metaverse chains, giving Lyfe fans “The Galatians” a citizenship pass in The Odyssey Metaverse. The citizenship pass will feature two elements:

● Full features that come with the citizenship, including video calls, shopping in-world, events, so that Lyfe Fans “The Galatians” can meet Lyfe and other members, and participate in experiences

● Access to the all areas of The Odyssey and discovery Lyfe’s most unique entertainment experiences.

Lyfe quotes:

“My vision is actually to create entertainment experiences designed by the fans. I want to co-build concerts with my fans and community. I want them to ideate experiences, create products, organize event experiences so we can build the most unique entertainment experiences that the world has ever seen.”

Lyfe shared with our team that, more chapters will be unlocked after the Chapter 3 y-Chains but as of right now remain in secrecy and will be only revealed upon completion.

Lyfe also states his wish to help shift from the culture of “addiction” and overuse of online platforms like Facebook or Instagram:

“One of the very first things I want to achieve with our community that we are creating is that my fans have a limit of 4 hours a day of usage in The Odyssey. My team and I think 4 hours will allow fans to experience the best entertainment experiences online, meeting other like-minded fans and still enjoy the outside world and spend time in real life.”

About Lyfe

Antonio Trincao, a.k.a. Lyfe, is an artist and entrepreneur based in Miami, Florida.

“I see myself more as a Steward of the message: Pursue what you love. I want to create music that endures the purpose of this community. Now, I am actively recruiting to fill all executive positions, including CEO and COO to help operate The Odyssey which will be the playground for my fans and my concert experiences, while I focus on what I love… Music!”

The Odyssey aims to become a defining project in crypto, NFTs, and the Metaverse. Lyfe and his project will launch a summer tour of events, starting with the official launch during NFT NYC, where fans can meet Lyfe and get to learn more about his vision in person.

For more information and to start your journey with Lyfe please follow the links below:

Lyfe | website | Lyfe on Instagram |

Press Release

Blockchain Life 2024 Thunderstruck in Dubai

Published

5 days ago

April 24, 2024

Crypto Chain Wire

The 12th edition of the Blockchain Life Forum, known as the leading gathering for global cryptocurrency leaders, concluded with an impressive turnout of 10,162 attendees despite the unprecedented storm that happened in Dubai.

Representatives of the crypto industry have always stood apart, largely due to their unique character and the nature of their activities. After all, they are pioneers. And the most massive flood in Dubai in the last century did not prevent 10,162 people from meeting at the long-awaited Blockchain Life 2024, even despite the postponement of the second day of the forum. Needless to say, the atmosphere on the site was indescribable – a very special unity saturated the air.

Throughout the event, the crypto community engaged in insightful discussions, made valuable connections, and struck important deals. Forum stages featured over 160 renowned speakers and industry leaders, including heads and management of Binance, Chainlink, Tron, Bybit, OKX, DFINITY, Ledger, Animoca Brands, Ton, Cardano, Singularity Net, LayerZero, Tether, Ripple, Trust Wallet and more.

The exhibition of crypto companies featured 133 booths, which makes it the largest web3 expo in 2024. Such giants as OKX, HTX, Bybit, Bitget, BingX, Listing.Help, and Uminers presented their services, products and teams. This offered attendees a firsthand look at the latest technologies and innovations shaping the ecosystem.

“This year, we reached a milestone with 10,162 attendees. They know that the current market growth is just the beginning of a real explosion. The next wave is coming, which is why top projects, insiders, and funds gathered at Blockchain Life to finalize their preparations. Now, we are gearing up for a historic bull run that will be remembered for years.” commented the organizer of Blockchain Life, Sergei Khitrov.

As a grand conclusion to the forum, participants were treated to the celebrated Legendary AfterParty at one of the world’s premier clubs. Hours of informal networking with the cream of the industry took place in an all-inclusive format. The highlight of the event was an incredible live concert by the internationally acclaimed hitmaker, Alan Walker. With his chart-topping songs, Alan Walker captivated over 1,400 participants, showcasing the event’s impressive global reach.

Looking ahead, the 13th edition of Blockchain Life is scheduled to be held on October 22-23, 2024, providing participants with an opportunity to highlight their accomplishments and set the groundwork for future success.

Presale tickets and sponsorship applications for the upcoming Blockchain Life event are currently available – please visit https://blockchain-life.com for more information.

The organizers of Blockchain Life 2024 – Listing.Help and Jets.Capital.

General Sponsor of Blockchain Life 2024 and the Official AfterParty – Uminers.

Press Release

Beyond Centralization: Exploring a New Era at the World Blockchain Summit

Published

6 days ago

April 23, 2024

Crypto Chain Wire

The first day of the 29th global edition World Blockchain Summit concluded in Dubai, marked by a surge in enthusiasm for the technology’s future in the MENA region. Hosted at the JW Marriott Hotel Marina, the two-day event brought together industry leaders and innovators, highlighting the seamless integration of blockchain solutions into real-world scenarios.

Despite the challenge due to weather conditions in Dubai, the event attendance was remarkable with its turnout, sparking lively discussions, setting a dynamic course for blockchain’s evolution in the MENA region. True to its reputation, the Summit assembled prominent thinkers and showcased groundbreaking ideas. It provided an unrivaled space for attendees to learn, connect, and forge strategic partnerships.

Day one was marked by rich dialogue, inspiring keynote addresses, and forward-thinking ideas poised to expedite the adoption of crucial blockchain trends across vital economic sectors including finance and supply chain management.

In an inspiring opening address, Naveen Bharadwaj, Trescon’s Group CEO, kicked off the summit with a warm welcome, prepping the audience for an immersive exploration of Web3 and the key issues defining the blockchain world

Wolfgang Grabher, Founder, CEO and Chairman, SUN AG, delivered a keynote on how blockchain technology is revolutionizing the food industry. Addressing how 100 per cent token burn gives you food for free while also shining the spotlight on how falling token prices can be a good thing.

The day also featured a compelling panel discussion on decentralized finance (DeFi), led by Maha Al-Saadi, Head of Regulatory Affairs, QFC Financial Services Sector. The discussion focused on DeFi’s transformative impact on the financial sector and the integration of blockchain technology into its development. Panelists including Neeraj Khandelwal, Co-founder of CoinDCX & Okto; Talal Tabbaa, CEO & Co-Founder of Coin MENA; and Bandar Altunisi, Head of Development for Binance in Saudi Arabia, Head of Institutional Relationships for Binance Dubai (FZE), Binance, explored the synergy between DeFi and traditional finance systems.

A highlight of the day was a lively panel debate titled ‘Crypto Payments Evolution: Charting the Course Through Latest Innovations.’, led by Kevin Soltani, CEO, GIMA group. The discussion focused on the rise of stablecoins while examining the rapid advancements in blockchain interoperability solutions in enabling seamless communication and data transfer between networks. Panelist Jehanzeb Awan, Chairman, Crypto & Blockchain Association, Middle East, Africa & Asia; Miriam Kiwan, Vice President of MEA, the issuer of leading regulated stablecoin, USDC. Circle; Reece Merrick, Managing Director, Middle East & Africa. Ripple, explored the role of CBDCs in reshaping the future of payments.

“We’re excited to bring together leading blockchain minds for another edition of the World Blockchain Summit, shaping the future of the industry.” said Naveen Bharadwaj, CEO of Trescon, “The Summit showcased Dubai’s role as a breeding ground for innovation, driving global blockchain adoption.”

With Day 1 wrapping up successfully, anticipation builds for what Day 2 will unveil. For more details on the World Blockchain Summit, please visit: https://www.worldblockchainsummit.com/

The 29th edition of the World Blockchain Summit is supported by:

Strategic Partners – DIFC Innovation Hub , Dubai AI & Web3 Campus

Co-Host – Sun Minimeal

After Party Sponsor – Floxypay

Gold Sponsors – Cardano Foundation , Medifakt, Crypto2Cash, Anbruggen, Bitflex

Silver Sponsors- Kreation, Coingames, Reat Capital, ACM Finance , Website AI, Vision Chain

Lanyard Sponsor- M2

Badge Sponsor – Ledn

Lunch Sponsor – Payper

Bronze Sponsor- BitGo, M2 , Block Convey, Genesis Digital Assets , Hedge , Golfin, Build-AI

Pitch Partners – Reat Capital , soukcola , MeAI , Zherpa , FidesInnova Labs, Pentagon Games

Exhibitors- DSQ Solutions , Reltime, Qoneqt , C# Corner , Islamic Dinar, Technoloader, Verichains, Vault, Ecotrader.io, Ideofuzion, NuChain, LCX

Official Accommodation Partner- HotelPlanner

Ecosystem Partner – Entrepreneur Media

Business Broadcast Partner – CNBC Arabia

Official Newspaper Partner- The Fintech Times

Official Digital PR Distribution Partner – ZEX PR Wire

ABM Partner- Demandify

Association Partners- Crypto and Blockchain Association, Blockchain Council, Asia Web3 Alliance Japan, European Blockchain Association

Prime Media Partner- Demandteq

Community Partner – Hyperledger Foundation, THE DIGITAL CHAMBER

About World Blockchain Summit (WBS)

World Blockchain Summit (WBS) is an event by Trescon that supports the growth of the blockchain, crypto and Web3 ecosystem globally.

WBS is the world’s longest-running blockchain, crypto, and web 3-focused summit series. Since our inception in 2017, we have hosted more than 20 editions in 11 countries as we strived to create the ultimate networking and deal flow platform for the Web3 ecosystem. Each edition brings together global leaders and emerging startups in the space, including investors, developers, IT leaders, entrepreneurs, government authorities, and others.

For media Inquiries or partnerships please get in touch with:

Shadi Dawi

PR & Partnerships Director

shadi@tresconglobal.com

+971 55 498 4989

Press Release

Elevating Possibilities: The Countdown for WBS Dubai Begins!

Published

2 weeks ago

April 17, 2024

Crypto Chain Wire

Mark your calendars for an unparalleled gathering of blockchain and web3 pioneers as the 29th World Blockchain Summit, organized by Trescon and co-hosted by Sun Minimeal, is set to take the stage in Dubai. Scheduled for April 22-23, 2024, at the iconic JW Marriott Hotel Marina, this summit promises to be a cornerstone event, spotlighting the UAE’s progressive embrace of web3 technology and its vision for a future shaped by digital innovation.

The World Blockchain Summit has established itself as a seminal series, bringing together a global cadre of blockchain enthusiasts, innovators, visionaries, thought leaders, and policymakers. This forum serves as a critical platform for deliberating on the integration and implications of blockchain technology across vital sectors, reflecting the global economy’s evolving digital landscape.

Amidst Dubai’s transition towards a digital-first economy, bolstered by strategic government initiatives and a burgeoning digital infrastructure, the city emerges as a global beacon for blockchain and web3 innovation. The inauguration of the Dubai AI & Web3 Campus by DIFC, coupled with the establishment of the Virtual Assets Regulatory Authority (VARA) in Dubai, underscores the region’s commitment to fostering a dynamic digital ecosystem, attracting investors and innovators worldwide.

The upcoming summit anticipates over 2,000 web3 decision-makers, 300+ investors, and more than 100 distinguished speakers. A highlight of the event is the regional finale of the Startup World Cup, orchestrated by the globally renowned venture capital firm, Pegasus Ventures. This competition offers startups a gateway to global recognition and a shot at securing US$1 million in funding at the global finals in San Francisco.

#WBSDubai will showcase a series of compelling keynote addresses, use-case presentations by leading blockchain experts, and thought-provoking panel discussions. The agenda will cover pivotal topics such as the role of Central Bank Digital Currencies (CBDCs), the potential of blockchain to enhance ESG impacts, and the importance of interoperability within the blockchain ecosystem and more.

Some of the notable speakers attending the event include:

Pascal Gauthier, Chairman & CEO, Ledger
Roham Gharegozlou, Co-founder and CEO, Dapper Labs
George Gvazava, Chief Crypto Officer, Bank of Georgia
Miriam Kiwan, Vice President of MEA, the issuer of leading regulated stablecoin, USDC., Circle
Yosuke Yoshida, Co-CEO of EMURGO Middle East & Africa CEO of EMURGO Kepple Ventures, EMURGO
Bandar Altunisi, Head of Development for Binance in Saudi Arabia Head of Institutional Relationships for Binance Dubai (FZE), Binance
Stefan Kimmel, CEO, M2
Richard Muirhead, Managing Partner, Fabric Ventures

Sharing their enthusiasm about the event, George Gvazava, Chief Crypto Officer, Bank of Georgia said,” In the realm of innovation, the World Blockchain Summit serves not only as a gathering of minds but as a crucible, where ideas are forged into the connections, use-cases and technologies of tomorrow.”

“As Dubai spearheads the UAE’s digital transformation, blockchain technology plays a central role. Trescon is at the nexus, linking pioneering entrepreneurs with elite global investors. The World Blockchain Summit stands as the definitive forum for revealing the forefront of blockchain innovation and insights,” states Sharath Ravi, CMO, Trescon.

Hurry, registration for the World Blockchain Summit in Dubai is still available! Reserve your spot now to be part of one of the year’s most anticipated blockchain and cryptocurrency gatherings. Act fast to seize this exclusive chance to participate and secure your tickets and sponsorship today!!

The 29th edition of the World Blockchain Summit is supported by:

Strategic Partners – DIFC Innovation Hub , Dubai AI & Web3 Campus

Co-Host – Sun Minimeal

After Party Sponsor – Floxypay

Gold Sponsors – Cardano Foundation , Medifakt, Crypto2Cash, Anbruggen, Bitflex

Silver Sponsors- Kreation, Coingames, Reat Capital , ACM Finance , Website AI

Lanyard Sponsor- M2

Badge Sponsor – Ledn

Lunch Sponsor – Payper

Bronze Sponsor- BitGo, M2 , Block Convey, Genesis Digital Assets , Hedge , Golfin

Pitch Partners – Reat Capital , soukcola , MeAI , Zherpa , FidesInnova Labs

Exhibitors- DSQ Solutions , Reltime, Qoneqt , C# Corner , Islamic Dinar