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Press Release

World Blockchain Summit (WBS) presented by SUN Minimeal returns to Dubai for the 29th edition

Published

1 year ago

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WBS, an event by Trescon, is uniting the top web3 minds that are affirming the region’s pivotal role in blockchain and crypto. Don’t miss out on the year’s most anticipated blockchain event—reserve your passes now!

WBSDubai, one of the world’s longest-running blockchain events, is back! Taking place on 22nd-23rd April, this eagerly awaited summit, co-hosted by SUN Minimeal and manufactured by SUN AG. Beyond being at the forefront of nutritional innovation, SUN Minimeal is breaking new ground in the blockchain sector by integrating the SUN Rewards program and SUN Minimeal Coins ($UN) into their operations. This initiative represents a significant leap forward in how blockchain technology can be applied to everyday health and lifestyle products, promoting sustainability, health, and affordability.

As the blockchain community continues to grow and evolve, the collaboration with SUN Minimeal underscores a shared commitment to innovation, sustainability, and health. With its association with one of the longest-running blockchain events, World Blockchain Summit, Sun AG exhibits its commitment to the growth and rapid adoption of innovative blockchain solutions.

“The collaboration with SUN Minimeal exemplifies our dedication to showcasing blockchain innovations that have real-world impact,” remarked Sharath Kumar, Business Director at Trescon. He further added, “In an era where blockchain technology is reshaping industries, the integration of blockchain with sustainable lifestyle solutions like SUN Minimeal is a testament to the transformative power of blockchain innovation.”

SUN Minimeal’s blockchain-based solutions extend beyond traditional dietary offerings. Their SUN Rewards program leverages blockchain technology to incentivize lifestyle changes among users, offering a digital rewards program that actively rewards users for their commitment to a healthier lifestyle.

Wolfgang Grabher, CEO and founder of SUN AG, shared his enthusiasm for the collaboration, stating, “We are excited to showcase SUN Minimeal and its innovative Rewards Programme at the World Blockchain Summit Dubai 2024, providing insight into the successful SUN use case of generating more than 100 million US$ in revenue in the food sector in its first year, using innovative blockchain technology.” He further added, “Our mission is to reduce the resources for nutrition by more than 90% and reverse the problem of high food prices through inflation. We see WBS as an excellent platform to connect SUN with the world of Blockchain.”

WBS Dubai serves as a critical platform for dialogues on the future of blockchain technology, offering unparalleled opportunities for networking, collaboration, and insight exchange among the brightest minds in the sector. The summit will feature keynote speeches, panel discussions, and workshops led by esteemed experts, alongside an exhibition showcasing the latest advancements in blockchain applications.

Seize the opportunity to immerse in technological innovation at #WBSDubai, where seminal ideas and transformative solutions converge. Engage with leading scholars, visionary entrepreneurs, and industry luminaries shaping the future of blockchain. The summit promises the latest paradigms and advancements, fertile ground for capital ventures, sage advice, and unparalleled networking opportunities.

Key topics of discussions include:

  • Crypto Market Volatility: Bear Market vs. Bull Market Trends
  • Decrypting the Regulatory Landscape of Virtual Assets
  • DeFi Today: From Hype to Reality
  • Maximising ESG Impact with Blockchain
  • Empowering Communities: Web3’s Role in Fostering Inclusive Participation
  • Tokenisation of Real-World Assets: The Future of Finance
  • NFTs Beyond Collectibles: The Renaissance of Digital Assets

Secure your registration for the World Blockchain Summit Dubai promptly. A limited number of discounted tickets are available, urging swift action to ensure your attendance at this intellectually stimulating event. 

About World Blockchain Summit (WBS)

World Blockchain Summit (WBS), a part of Trescon, one of the world’s fastest-growing organizers of emerging tech B2B events, demand gen services and more, is a Web3 focused events organizer. The management team has over 20 years of experience organizing successful conferences, expos, and summits. WBS works with Web3 industry leaders and innovators as advisors to ensure alignment with current market trends and needs.

To book your tickets, visit: https://www.worldblockchainsummit.com/dxb-apr-24?utm_source=media%20PR%20rd2&utm_medium=ZexPR#Ticket-booking-sections

For further inquiries, please contact: 

Shadi Dawi
Director, Public Relations & Partnerships – MENA, Trescon
shadi@tresconglobal.com
+971 55 498 4989

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Press Release

TradeSta Launches “Collateral Back” Campaign: 50% collateral back on First Liquidation for Traders

Published

2 weeks ago

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May 21, 2025

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TradeSta, the next-gen decentralized perpetuals trading platform built on Avalanche c-chain, is giving traders a second chance — literally.

Starting Tuesday 20th May 2025, the platform has launched its TradeStaCollateralBack campaign, offering a 50% refund on collateral (up to $25 USDC) for users who get liquidated on their first trade during the promotional period.

This bold new initiative is part of TradeSta’s mission to make high-leverage DeFi trading more accessible, transparent, and forgiving for newcomers and seasoned traders alike.

The campaign runs from Tuesday, May 20 through Tuesday, June 3, 2025 at 23:59 UTC.

“At TradeSta, we’re building more than just another DEX — we’re creating a trading experience that’s fast, fair, and actually puts the user first,” said Kieron Cartledge, Founder and CEO of TradeSta. “This campaign is our way of saying: it’s okay to take a swing — we’ve got your back if you miss.”

🔥 Here’s How It Works

Eligible users who open a position and get liquidated during the campaign will receive 50% of their collateral back, up to $25 USDC — no strings attached.

To qualify:

  • Minimum position size: $10 USDC
  • Minimum leverage: 10x
  • Must be the first loss from that wallet during the campaign
  • Refunds are processed in USDC on Avalanche C-Chain
  • Payouts sent within 72 working hours of liquidation

Whether you’re trading BTC, ETH, AVAX, gold, oil, or even RWAs, TradeSta gives you full control from start to finish. No KYC, no signups, just pure onchain execution — with lightning-fast trades, real-time pricing via Pyth Network.

✨ Why This Matters

Trading with leverage can be intimidating, especially for new users exploring DeFi for the first time. TradeSta’s campaign reduces the fear factor by offering a real incentive to test the waters — without getting burned.

“It’s not about encouraging risk,” Cartledge added. “It’s about rewarding participation and showing the community that DeFi doesn’t have to be cold, complex, or unforgiving.”

🚀 About TradeSta

TradeSta is a self-custodial perpetuals trading platform that allows users to trade crypto, commodities, FX, and real-world assets with up to 100x leverage — all without giving up control of their funds. Built on Avalanche & powered by Pyth Network, TradeSta combines DeFi values with CEX-like performance.

Start trading today at https://tradesta.io

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Press Release

HODL 2025 opens in Dubai, advancing the Emirates’ position as a global financial innovation hub

Published

2 weeks ago

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May 15, 2025

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HODL 2025, organised by Trescon, the world’s longest-running Web3 event, officially opened today at Madinat Jumeirah, Dubai, marking a pivotal moment in the evolution of blockchain and decentralized finance (DeFi).

The prestigious two-day event follows the Dubai FinTech Summit that commenced on 12th May. During the Summit’s opening ceremony, His Excellency Essa Kazim, Governor of Dubai International Financial Centre (DIFC), announced the launch of the inaugural Dubai Future Finance Week, scheduled for 2026. This flagship initiative will bring together major financial events—including Dubai FinTech Summit, Future Sustainability Forum, Private Capital Forum, Seamless Middle East, HODL Summit, and Dubai Future District Fund AGM—under a unified theme: “Pioneering tomorrow’s financial landscape: Innovation, sustainability, and global connectivity.”

“Being part of the upcoming Dubai Future Finance Week reflects our commitment to fostering innovation and collaboration in the Web3 space,” said Mohammed Saleem, Founder & Chairman, Trescon. “We are proud to contribute to Dubai’s vision of becoming a global financial powerhouse.”

Crypto Rulebook: Toward Global Standards

A day 1 highlight was the expert panel “Crypto rulebook: Global best practices and regulatory measures”, moderated by Saqr Ereiqat, Secretary General, Dubai Digital Asset Association. Speakers included:

  • Dyma Budorin, CEO, Hacken
  • Samir Safar-Aly, MENA FinTech Association
  • Erwin Voloder, European Blockchain Association
  • Belal Jassoma, DMCC

“We want to have the best ecosystem for entrepreneurs to run their business.” — Dyma Budorin
 “Regulations need to catch up and work together.” — Samir Safar-Aly


The discussion emphasized the need for global regulatory coherence and innovation-friendly compliance frameworks.

Insuring Web3: A $6 Trillion Opportunity

Another standout session, “Insuring the Future of Crypto: Bridging Risk & Innovation in the Digital Asset Economy”, spotlighted the crucial role of insurance in de-risking digital finance.

“Insurance has been a bedrock component of sustainability; it is a $6 trillion market.” — Joseph Ziolkowski

The panel explored how risk-aligned insurance solutions are key to unlocking institutional trust and long-term ecosystem resilience.

During his session, Cristian Ulloa, Co-Founder & CEO of Liquid Loans, Platinum sponsor of HODL 2025, shared valuable strategies for building wealth in crypto while steering clear of common pitfalls that lead to crypto regret.

Global Leaders on the HODL Stage

Day 1 also featured other prominent speakers sharing insights across DeFi, tokenisation, compliance, and blockchain banking including:

  • Corbin Fraser, CEO, Bitcoin.com
  • Nils Andersen-Röed, Global Head of FIU, Binance
  • Gracy Chen, CEO, Bitget
  • Rifad Mahasneh, CEO MENA, OKX
  • Robert Crossley, Global Head, Franklin Templeton
  • Joseph Ziolkowski, CEO, Relm Insurance

View the full speaker lineup and agenda:

Ecosystem Support: HODL 2025 @ponsors and exhibitors

Sponsors:

Platinum: Liquid Loans.io
After Party: Coinvoyage
Gold: Tata Consultancy Services (TCS), Gofaizen & Sherle
Silver: Facephi
Bronze: Skygate Network, FMCPay, Pays Solutions, PEP

Exhibitors: SWAG42, Thesaurum, Travel Swap, Any2Pay
 Startup Pods: Scintilla, Boston Trading Co, Ace Capital, vbanq

Top Media Partners Covering HODL 2025

HODL 2025 is proudly backed by leading media outlets amplifying its global reach:

  • Official Media Partner: CNN Business Arabic
  • Exclusive Media Partner: Khaleej Times
  • Ecosystem Partner: Entrepreneur Middle East
  • Business Media Partner: Arabian Business
  • Digital PR Partner: ZEX PR Wire

These partnerships ensure HODL 2025 headlines the conversation on Web3, innovation, and the decentralised future.

About HODL

HODL, born from the legacy of the iconic World Blockchain Summit (WBS) and organised by Trescon, is the world’s longest running blockchain event series with 29 global editions across cities like Dubai, Singapore, and Bangkok. Since 2017, HODL has served as a platform for blockchain deal-making, innovation, and connecting disruptive projects with investors, enterprises, and governments. Join HODL Dubai on May 14-15, 2025, to engage with industry leaders, explore cutting-edge blockchain developments, and secure your place at the forefront of Web3 innovation.

For more information visit https://hodlsummit.com/

Media Contact:
Shadi Dawy
Shadi@tresconglobal.com

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Press Release

Global Crypto Leaders to Converge in Dubai for Historic 30th Edition of HODL

Published

3 weeks ago

on

May 13, 2025

By

  • 5,000+ global leaders, investors, and innovators to gather in Dubai for the world’s longest-running Web3 and crypto summit.
  • Agenda spotlights tokenisation, decentralised finance, modular blockchain, and AI-powered infrastructure.
  • UAE Regional Round of the Startup World Cup, in partnership with Pegasus Tech Ventures, to offer blockchain start-ups a shot at $1M in investment at global finals.

The landmark 30th edition of the HODL (Formerly World Blockchain Summit), the world’s longest-running Crypto & Web3 Summit series is set to return to Dubai on 14-15 May 2025 at Madinat Jumeirah. HODL will bring together over 5,000 attendees, including policymakers, regulators, institutional investors, technological innovators, and entrepreneurs to drive critical conversations and partnerships shaping the future of decentralised finance, asset tokenisation, and AI-powered infrastructure.

Organised by Trescon and building on the legacy of the World Blockchain Summit, HODL has hosted 29 editions across key global hubs, including Dubai, Singapore, and Bangkok. This milestone event in Dubai cements its position as a leading global platform for blockchain innovation and strategic collaboration.

“HODL has become the definitive platform for blockchain innovation in the Middle East and beyond. This 30th edition marks a turning point as institutional adoption meets breakthrough tech. We’re proud to drive the conversations shaping the future of decentralisation,” said Mohammed Saleem, Founder & Chairman of Trescon.

HODL will spotlight cutting-edge developments driving the crypto and Web3 ecosystem — including real-world asset tokenization, advancements in modular blockchain infrastructure, the next wave of DeFi innovation, evolving regulatory frameworks, and enhanced security protocols for digital assets. These trends are accelerating global momentum toward institutional and enterprise blockchain adoption.

Featuring a powerhouse line-up of speakers including:

  • Corbin Fraser, Chief Executive Officer, Bitcoin.com
  • Nils Andersen-Röed, Global Head of FIU, Binance
  • Gracy Chen, Chief Executive Officer, Bitget
  • Rifad Mahasneh, Chief Executive Officer MENA, OKX
  • Robert Crossley, Global Head of Industry and Digital Advisory Services, Franklin Templeton
  • Joseph Ziolkowski, Chief Executive officer, Relm Insurance
  • Viktor Fischer, Managing Partner, RockawayX
  • Vivien Lin, Chief Product Officer, BingX
  • Luther Maday, Global Head of Payments, Algorand Foundation
  • Dyma Budorin, Co-Founder and Chief Executive Officer, Hacken Click here to see full list of speakers.

“HODL 2025 is where the future of Web3 and crypto innovation takes shape. I am thrilled to collaborate with pioneers shaping this exciting digital revolution,” stated Corbin Fraser, CEO of Bitcoin.com.

Talking about the opportunity, Nils Andersen-Röed, Global Head of FIU at Binance remarked,

“Excited to share insights on blockchain and connect with leaders driving GameFi, NFTs, and Web3 advancements at HODL 2025.“

In a significant development for the region’s innovation landscape, HODL has partnered with Pegasus Tech Ventures to host the UAE Regional Round of the Startup World Cup,

offering emerging blockchain ventures a chance to pitch for a place at the global finals and compete for a $1 million investment. Pegasus has invested in over 260 companies, with 71 exits and 22 IPOs, providing a formidable launchpad for start- up growth.

HODL 2025 provides its attendees unprecedented access to more than 500 institutional investors, creating opportunities for strategic collaborations with

industry leaders, regulatory authorities, enterprise organisations, and government officials. This environment is optimally structured for capital formation, strategic insight development, and institutional partnerships.

Reflecting the growing influence of blockchain in global finance, HODL is backed by leading sponsors and ecosystem partners including:

  • Platinum Sponsor – Liquid Loans
  • After Party Sponsor- Coinvoyage
  • Gold Sponsors – Tata Consultancy Services | Gofaizen & Sherle
  • Silver Sponsor – Facephi
  • Bronze Sponsors – Skygate Network | FMCPAY | Pays.Solutions | P2P

With the strategic support of over 60 global media and listing partners, participating organisations will achieve significant visibility across international platforms. CNN Business Arabic serves as the Official Media Partner, with Khaleej Times as Exclusive Media Partner, and ZEX PR WIRE as the Official Digital PR Distribution Partner.

For more information, visit: https://hodlsummit.com/dubai2025/ For further enquiries, contact:

Shadi Dawi

Sr. Director – PR, Comms., & Media

M: +971 55 498 4989 | E: shadi@tresconglobal.com

About HODL

HODL, born from the legacy of the iconic World Blockchain Summit (WBS) and organised by Trescon, is the world’s longest-running blockchain event series with 29 global editions across cities like Dubai, Singapore, and Bangkok. Since 2017, HODL has served as a platform for blockchain deal-making, innovation, and connecting disruptive projects with investors, enterprises, and governments.

Join HODL Dubai on May 14-15, 2025, to engage with industry leaders, explore cutting-edge blockchain developments, and secure your place at the forefront of Web3 innovation.

Visit https://hodlsummit.com/dubai2025/ for more details and ticket information.

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