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World Blockchain Summit (WBS) presented by SUN Minimeal returns to Dubai for the 29th edition

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WBS, an event by Trescon, is uniting the top web3 minds that are affirming the region’s pivotal role in blockchain and crypto. Don’t miss out on the year’s most anticipated blockchain event—reserve your passes now!

WBSDubai, one of the world’s longest-running blockchain events, is back! Taking place on 22nd-23rd April, this eagerly awaited summit, co-hosted by SUN Minimeal and manufactured by SUN AG. Beyond being at the forefront of nutritional innovation, SUN Minimeal is breaking new ground in the blockchain sector by integrating the SUN Rewards program and SUN Minimeal Coins ($UN) into their operations. This initiative represents a significant leap forward in how blockchain technology can be applied to everyday health and lifestyle products, promoting sustainability, health, and affordability.

As the blockchain community continues to grow and evolve, the collaboration with SUN Minimeal underscores a shared commitment to innovation, sustainability, and health. With its association with one of the longest-running blockchain events, World Blockchain Summit, Sun AG exhibits its commitment to the growth and rapid adoption of innovative blockchain solutions.

“The collaboration with SUN Minimeal exemplifies our dedication to showcasing blockchain innovations that have real-world impact,” remarked Sharath Kumar, Business Director at Trescon. He further added, “In an era where blockchain technology is reshaping industries, the integration of blockchain with sustainable lifestyle solutions like SUN Minimeal is a testament to the transformative power of blockchain innovation.”

SUN Minimeal’s blockchain-based solutions extend beyond traditional dietary offerings. Their SUN Rewards program leverages blockchain technology to incentivize lifestyle changes among users, offering a digital rewards program that actively rewards users for their commitment to a healthier lifestyle.

Wolfgang Grabher, CEO and founder of SUN AG, shared his enthusiasm for the collaboration, stating, “We are excited to showcase SUN Minimeal and its innovative Rewards Programme at the World Blockchain Summit Dubai 2024, providing insight into the successful SUN use case of generating more than 100 million US$ in revenue in the food sector in its first year, using innovative blockchain technology.” He further added, “Our mission is to reduce the resources for nutrition by more than 90% and reverse the problem of high food prices through inflation. We see WBS as an excellent platform to connect SUN with the world of Blockchain.”

WBS Dubai serves as a critical platform for dialogues on the future of blockchain technology, offering unparalleled opportunities for networking, collaboration, and insight exchange among the brightest minds in the sector. The summit will feature keynote speeches, panel discussions, and workshops led by esteemed experts, alongside an exhibition showcasing the latest advancements in blockchain applications.

Seize the opportunity to immerse in technological innovation at #WBSDubai, where seminal ideas and transformative solutions converge. Engage with leading scholars, visionary entrepreneurs, and industry luminaries shaping the future of blockchain. The summit promises the latest paradigms and advancements, fertile ground for capital ventures, sage advice, and unparalleled networking opportunities.

Key topics of discussions include:

  • Crypto Market Volatility: Bear Market vs. Bull Market Trends
  • Decrypting the Regulatory Landscape of Virtual Assets
  • DeFi Today: From Hype to Reality
  • Maximising ESG Impact with Blockchain
  • Empowering Communities: Web3’s Role in Fostering Inclusive Participation
  • Tokenisation of Real-World Assets: The Future of Finance
  • NFTs Beyond Collectibles: The Renaissance of Digital Assets

Secure your registration for the World Blockchain Summit Dubai promptly. A limited number of discounted tickets are available, urging swift action to ensure your attendance at this intellectually stimulating event. 

About World Blockchain Summit (WBS)

World Blockchain Summit (WBS), a part of Trescon, one of the world’s fastest-growing organizers of emerging tech B2B events, demand gen services and more, is a Web3 focused events organizer. The management team has over 20 years of experience organizing successful conferences, expos, and summits. WBS works with Web3 industry leaders and innovators as advisors to ensure alignment with current market trends and needs.

To book your tickets, visit: https://www.worldblockchainsummit.com/dxb-apr-24?utm_source=media%20PR%20rd2&utm_medium=ZexPR#Ticket-booking-sections

For further inquiries, please contact

Shadi Dawi
Director, Public Relations & Partnerships – MENATrescon
shadi@tresconglobal.com
+971 55 498 4989

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Press Release

Digital Reserve Joins Hong Kong Web3 Festival 2026 as Secondary Exhibition Sponsor

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Alchemy Pay Joins Hong Kong Web3 Festival 2026 as Gold Sponsor

Hong Kong, 26th February 2026, Another week, another exciting addition to the Hong Kong Web3 Festival 2026 lineup. The festival has just announced that Digital Reserve is coming on board as a Secondary Exhibition Sponsor — and if you know anything about the Chinese-speaking crypto community, you’ll understand why this one feels like a particularly good fit.

Let’s talk about Digital Reserve for a moment, because they’re worth understanding properly. On paper, they’re an Australia-licensed crypto on/off-ramp and trading platform. In practice, they’re something a lot more specific and a lot more valuable than that description suggests. Digital Reserve has spent years building a platform and a reputation with Chinese-speaking clients around the world — people who want to move between fiat and crypto without the usual headaches, who need a platform that actually understands their language and their needs, and who want to trust that the service they’re getting today will still be there and still be solid six months from now when the market looks completely different.

That last part is important. The crypto space has a habit of churning out platforms that shine in good conditions and quietly fall apart when things get difficult. Digital Reserve has been through enough market cycles to have proven itself when it counts. They’ve kept their banking access intact, maintained their service quality, and continued showing up for their clients regardless of what the charts were doing. In an industry where trust is genuinely hard to earn, that kind of consistency means something. Take a closer look at what they’re building at digitalreserve.net.

This Festival Has Been Earning Its Reputation for Three Years

If you haven’t been following Hong Kong Web3 Festival since the beginning, here’s the short version: it launched in April 2023, and every year since then it has gotten bigger, better, and more relevant. Co-hosted by Wanxiang Blockchain Labs and HashKey Group — two organizations that carry serious credibility in the blockchain world — and organized by W3ME, the festival has grown into the kind of event that serious people in Web3 and crypto genuinely make time for.

This year’s edition runs from April 20 to 23 at the Hong Kong Convention and Exhibition Centre. Four days, one of the world’s great cities for finance and innovation, and a program that is shaping up to be the most compelling the festival has ever put together.

The Track Record Makes a Strong Case

Look at what the previous three editions of Web3 Festival have actually delivered and the picture becomes pretty clear. Over 350 exhibitors. More than 1,200 speakers. A total of 100,000 visitors across all three editions. And over 400 side events that kept the energy alive well beyond the main stage. These numbers didn’t happen by accident — they’re the result of an event that consistently delivers on its promise and keeps people coming back.

For 2026, the festival is bringing together up to 300 speakers from across every dimension of the Web3 and crypto world. But here’s the detail that really tells you something about where this event has arrived: over 500 executives and decision-makers from traditional finance and the real economy have already signed up to attend. That’s not just the crypto faithful gathering to talk to each other. That’s the old financial world and the new one sitting in the same space, having conversations that actually lead somewhere. Deals get made at events like this. Partnerships form. Strategies shift. The right conversation with the right person can change the direction of a business, and Web3 Festival has become one of the most reliable places to have those conversations.

Hong Kong Is Doing a Lot of Heavy Lifting Here

It’s worth saying out loud: Hong Kong is not just a backdrop for this event. It’s genuinely part of what makes it work. There isn’t another city in the world that sits quite where Hong Kong sits — deep roots in global finance, a natural gateway to Mainland China’s market, and an environment that has shown a real willingness to take Web3 seriously rather than treating it as something to be managed from a distance. For an industry that is still figuring out how to grow up without losing what makes it interesting, that kind of environment matters enormously.

For Digital Reserve specifically, Hong Kong makes perfect sense. Their clients are spread across the Chinese-speaking world, and Hong Kong Web3 Festival pulls in exactly the kind of international, finance-literate, crypto-engaged audience that Digital Reserve has been building for. Being present in that room — not just as a name in the program but as an actual exhibitor that attendees can walk up to and talk with — is a genuinely valuable thing.

That’s the kind of sponsorship that works both ways. The festival gets a partner that brings real credibility and a loyal community behind it. Digital Reserve gets access to an audience that gets it. Everyone in the room benefits from the connection.

Come and Be Part of It

If you’re thinking about attending, exhibiting, speaking, or exploring a partnership with the festival, this is your signal to stop thinking and start moving. Everything you need to know about Hong Kong Web3 Festival 2026 is waiting for you at https://www.web3festival.org/hongkong2026/#/en. If a partnership is what you have in mind, the conversation starts at https://tally.so/r/w5YEbP.

Digital Reserve joining the 2026 roster is another reminder that the people who are serious about where this industry is going are choosing to show up at this festival. It’s worth being one of them.

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Press Release

Alchemy Pay Joins Hong Kong Web3 Festival 2026 as Gold Sponsor

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Alchemy Pay Joins Hong Kong Web3 Festival 2026 as Gold Sponsor

Hong Kong, 26th February 2026, There’s a certain energy that builds in the months leading up to Hong Kong Web3 Festival, and this year, that energy just got a significant boost. The festival has officially announced that Alchemy Pay is joining as a Gold Sponsor for the 2026 edition — and honestly, it’s a pairing that makes a lot of sense.

If you’ve spent any time in the crypto payments space, you already know what Alchemy Pay brings to the table. The company has spent years doing something that sounds simple but is actually incredibly difficult: making it easy for fiat money and crypto to work together. Think about the friction that still exists today — a merchant who wants to accept digital payments, a consumer who wants to spend their crypto in the real world, a developer trying to build financial tools that don’t force users to choose between traditional and decentralized systems. Alchemy Pay sits right at that intersection and makes those connections happen smoothly, for consumers, merchants, developers, and institutions alike. If you want to dig deeper into what they’re building, head over to https://alchemypay.org.

Three Years In, and the Festival Has Found Its Groove

Some events take a few years to figure out what they are. Hong Kong Web3 Festival figured it out fast. Co-hosted by Wanxiang Blockchain Labs and HashKey Group, and organized by W3ME, the festival has been running every year since April 2023 — and each edition has built on the last in a way that feels genuinely organic rather than forced. It’s become the kind of event that people in the Web3 world block out on their calendars months in advance, not just because of the speakers or the panels, but because of the quality of the people in the room.

This year, the festival runs from April 20 to 23 at the Hong Kong Convention and Exhibition Centre. Four days. One of the world’s great financial cities. And an agenda that’s shaping up to be the most ambitious yet.

The Track Record Is Hard to Ignore

Here’s what three editions of Web3 Festival have looked like in practice: over 350 exhibitors, more than 1,200 speakers, a cumulative audience of 100,000 visitors, and upwards of 400 side events that stretched the conversations well beyond the main hall. These aren’t inflated numbers designed to impress — they reflect the reality that this event has become a genuine gathering point for the global Web3 community.

For 2026, the festival is expecting up to 300 speakers from across the Web3 and crypto world. But the detail that really stands out is this: over 500 executives and decision-makers from traditional finance and the broader real economy have already registered. That shift matters. It means the conversation happening at this festival isn’t just crypto insiders talking among themselves — it’s the kind of cross-industry dialogue where real business gets done and real decisions get made.

Hong Kong Isn’t Just a Location — It’s Part of the Point

It would be easy to assume that Hong Kong is simply a convenient host city. But the truth is that Hong Kong is load-bearing in what makes this festival work. Nowhere else in the world sits quite at the intersection of global finance, Mainland China’s enormous market, and the kind of regulatory and innovation environment that actually attracts serious institutional players. For Web3, which is still very much in the process of finding its place within the broader financial system, that positioning is invaluable.

When you bring together the right people in a city that genuinely understands both the old financial world and the new one, interesting things happen. Deals get made. Partnerships form. Regulations get shaped by people who actually understand the technology. That’s what Hong Kong Web3 Festival is designed to make possible.

Want to Be Part of It?

If you’re thinking about attending, speaking, exhibiting, or coming on board as a partner, the time to move is now. Everything you need to know about the 2026 edition is at https://www.web3festival.org/hongkong2026/#/en. Partnership inquiries can go through https://tally.so/r/w5YEbP.

With Alchemy Pay stepping in as a Gold Sponsor, the festival is sending a clear signal about where Web3 is headed — toward a future where the walls between traditional finance and the crypto economy keep coming down, one partnership at a time.

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Press Release

PlatON Announced as Secondary Exhibition Sponsor for Hong Kong Web3 Festival 2026

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PlatON Announced as Secondary Exhibition Sponsor for Hong Kong Web3 Festival 2026

Hong Kong, 10th February 2026, The Hong Kong Web3 Festival 2026 just got another major sponsor on board. PlatON is coming in as a Secondary Exhibition Sponsor, and honestly, it’s a pretty good fit given what they’re trying to accomplish in the financial infrastructure space.

So what exactly is PlatON? It’s an open financial infrastructure platform that the LatticeX Foundation put together. The really cool part is this thing called TOPOS that sits on top of it – basically, it’s designed to help banks and payment companies actually make sense of blockchain technology and use it for real-world payments and clearing. We’ve all heard the talk about blockchain revolutionizing finance, but PlatON is actually trying to make that happen by building something traditional financial institutions can actually work with.

They’ve got the technical chops for it too – we’re talking high-frequency transaction processing, quick settlements, smart contracts that can handle multiple types of assets. This isn’t some experimental project; it’s built to handle serious stuff like cross-border payments, institutional settlements, and managing digital assets in a way that keeps regulators happy. If you want to dive deeper into what they’re doing, head over to https://platon.network.

Now, the festival itself has become a pretty big deal since it kicked off back in April 2023. Wanxiang Blockchain Labs and HashKey Group run it together, with W3ME handling the organization, and it’s turned into the go-to event for anyone serious about Web3 in Asia. It’s where people actually show up to talk about what’s working, what’s not, and where all of this is heading.

Mark your calendars for April 20-23 if you’re planning to go – it’ll be at the Hong Kong Convention and Exhibition Centre. The past three years have been pretty wild: 350+ exhibitors, over 1,200 speakers, 100,000 people coming through the doors, and more than 400 side events happening around the main conference. That’s a lot of activity packed into a few days.

This year they’re lining up around 300 speakers to cover pretty much every corner of Web3 and crypto. But here’s what’s really interesting – they’ve already got 500+ executives and decision-makers from traditional finance and regular businesses signed up. That’s not your typical crypto crowd. It means you’ve got old-school finance people genuinely trying to understand this space, sitting down with crypto natives, and actually having productive conversations. Those are the kinds of interactions that lead to real progress.

The fact that it’s in Hong Kong matters more than you might think. The city has always been this weird and wonderful mix of East and West, traditional finance and cutting-edge tech. It’s got one foot in Mainland China’s massive market and the other in the global financial system. That positioning means the festival can pull in people and ideas from everywhere, giving you access to perspectives and opportunities that just don’t exist at Western crypto conferences or purely Asian tech events.

Whether you’re already neck-deep in DeFi or you’re just trying to figure out what all the fuss is about, this has become the event that actually matters in the Asian crypto calendar.

Check out all the info at https://www.web3festival.org/hongkong2026/#/en.

Thinking about becoming a partner? Here’s where you start: https://tally.so/r/w5YEbP.

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