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WOM Protocol: Pioneering the Future of SocialFi with a Powerful Layer 1 Solution

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2 years ago

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WOM Protocol was early to the SocialFi space back in 2020 – when the path to revolutionizing marketing wasn’t easy. SocialFi faced hard times in recent years, with many “to-earn” models failing to match the user retention seen in Web2 social networks. But through relentless innovation, WOM has shown remarkable persistence. Thanks to its engaging daily reward mechanism, users didn’t just stick around – they grew. Now, with the numbers to prove its impact, WOM is making its boldest move yet: launching a powerful EVM Layer 1 blockchain infrastructure redefine authenticity, trust and community in a decentralized world.

And the Timing Couldn’t Be Better

Traditional ads are fading – and consumers are tuning out. People are tired of ads, and the numbers say it all. 70% of millennials and Gen Z have stopped watching TV ads, 65% skip YouTube ads, and 86% are blind to banners and pop-ups. Even influencers are losing credibility, with 43% of consumers finding their content fake. Traditional advertising isn’t just annoying; it’s ineffective. It’s time for a new approach that feels real, builds trust and actually connects with people.

The WOM Solution: Rewarding Authentic Advocacy

WOM Protocol leverages blockchain to reward genuine peer-to-peer recommendations, replacing intrusive ads with authentic user-generated content (UGC). The protocol’s ecosystem includes:

  • Creators: Share authentic product recommendations and earn WOM Tokens .
  • Authenticators: Verify content authenticity, creativity, and positivity .
  • Platforms: Integrate the protocol and monetize through WOM rewards instead of ads .
  • Brands: Access genuine, peer-validated recommendations to connect authentically with consumers .

This decentralized ecosystem ensures that everyone—from content creators to validators to platforms—has aligned incentives to maintain authenticity and quality.

The Power of Authentic Content in 2024

Recent statistics highlight the growing importance of authentic, user-generated content (UGC) in the marketing landscape:

  • 60% of consumers trust UGC more than any other type of content when making purchasing decisions.
  • 40% of shoppers say UGC is critical to their buying process.
  • 93% of marketers report that UGC performs better than branded content.
  • 90% of consumers are influenced by UGC when making a purchase.

These insights underscore the effectiveness of genuine peer-driven content in driving brand engagement and sales. In an age where consumers crave authenticity, WOM Protocol provides the infrastructure to capitalize on this behavior.

WOM Protocol’s Achievements

Since its launch, WOM Protocol has demonstrated consistent growth and sustainability:

  • Over 281,000 Peer-Reviewed Videos
  • Daily Transactions: The ecosystem handles between 50,000 to 200,000 daily transactions, including content creation, staking and reward distribution.
  • Sustainable Rewards: WOM Protocol has distributed rewards daily over the past few years to a growing user base of creators, authenticators, and platforms who continuously contribute to the network.
  • Powerful Tools: The WOM Campaign Manager allows advertisers to access authentic UGC and run targeted campaigns. The WOM Authenticator App enables users to validate content from the BULLZ app, ensuring no piece of content goes unreviewed. This validation process has led to an impressive +40% retention rate among users.
  • BULLZ App Success: The BULLZ app, dedicated to web3 and crypto recommendations, has grown to over 158,000 users and generated more than 12 million views. The app also features a separate BULLZ campaign manager for web3 brands to request videos directly from the BULLZ creator community.

This sustained reward distribution and suite of innovative tools ensure that participants are consistently incentivized, reinforcing a thriving and collaborative ecosystem.

Why WOM Needs a Dedicated Layer 1 Blockchain

The success of WOM Protocol has shown the need for a scalable, efficient infrastructure to handle rising transaction volumes and to reduce fees for its growing user base. To achieve this, WOM has developed in 2024 its own EVM based Layer 1 infrastructure, capable of processing 10,000 transactions per second (TPS) with fees as low as $0.0001. This powerful EVM ensures fast and seamless interactions for creators, authenticators, platforms and advertisers. With a public testnet launching in Q1 2025 and a mainnet in Q2 2025, the WOM Chain will drive full decentralization, paving the way for community-driven governance and the transition to a DAO where users collectively shape the future. WOM Protocol is more than just a marketing tool – it’s the engine of a decentralized, authentic and user-driven economy.

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Press Release

RWA WEEK Singapore Announces New Wave of Institutional Speakers as October Event Draws Closer

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12 hours ago

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October 6, 2026

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Singapore, October 6, 2026 — With less than a month to go until RWA WEEK Singapore, the organizers have announced a new wave of confirmed speakers and further details of the week-long program, which will bring together leading institutional investors, regulators, financial infrastructure providers, asset managers, family offices, blockchain founders, and Web3 companies in Singapore from October 5–9, 2026.

RWA WEEK Singapore is set to become one of the region’s key gatherings focused on the rapidly developing real-world asset tokenization economy, bringing together the traditional financial sector and the global digital asset industry at a time when institutional interest in tokenized assets continues to accelerate. The five-day program will feature a series of high-level events, curated investor meetings, private networking opportunities, and institutional discussions culminating in the flagship RWA Summit Singapore on October 9 at Marina One West Tower.

The RWA WEEK program will open on October 5 with THE DEALFLOW, a dedicated gathering for investors, asset managers, family offices, and capital allocators focused on curated networking, investment opportunities, and deal-making. The event is co-hosted by KundaBox. On October 6, TOKENISED VIP Singapore will bring together a highly curated group of institutional investors, RWA SUMMIT speakers, financial institutions, asset managers, family offices, founders, and senior digital asset executives for discussions around real-world tokenization use cases and institutional blockchain adoption. The week will culminate with RWA Summit Singapore on October 9, bringing together the wider RWA ecosystem for a full day of discussions, insights, networking, and business opportunities. The flagship summit is expected to attract more than 1,500 attendees, over 70 speakers, and upwards of 200 investors shaping the future of asset tokenization.

The organizers have also announced a new group of confirmed speakers who will join the previously revealed lineup. The latest additions include Adriel Wong, Head of Private Sector – APAC at TRM Labs; Yalini Isweran, Executive Director, Innovation Strategy at DTCC Digital Assets; Huong T Tran, Founder & Managing Partner at 6igma Ventures; and Melody He, Co-Founder & Partner at Spartan Group; Charles d’Haussy, CEO at dYdX Foundation; Pei Chen, CEO of Theoriq; Peter Kadish, Managing Director at LynxCap Investments. 

The new speakers bring together expertise spanning financial regulation, institutional policy, financial market infrastructure, blockchain intelligence, investment, venture capital, decentralized infrastructure, and digital asset adoption. Their participation further strengthens the institutional focus of the Singapore edition as the RWA sector moves from early experimentation toward practical implementation across global financial markets.

They join an already strong lineup of confirmed speakers, including Yat Siu, Executive Chairman of Animoca Brands; Viv Diwakar, Head of Foundation at Canton; Edwin Mata, Co-Founder & CEO at Brickken; Julian Kwan, Co-Founder & CRO at IXS; 

The growing speaker lineup reflects the broader evolution of the RWA market, where conversations are increasingly moving beyond the concept of tokenization itself toward the infrastructure, regulation, compliance, liquidity, custody, investment structures, and institutional frameworks required for tokenized assets to scale. The presence of senior representatives from organizations such as the Monetary Authority of Singapore, DTCC Digital Assets, and TRM Labs highlights the growing intersection between traditional financial infrastructure and the digital asset ecosystem.

RWA WEEK has also continued to expand its network of strategic partners supporting the Singapore edition. LYNXCAP Investments, dYdX, InvestaX, GeoTicker, Pharos and Theoriq are among the strategic partners of RWA WEEK Singapore, while TRM Labs joins the program specifically as Co-Host of TOKENISED VIP Singapore. The event is produced by UVECON.VC, a company of UVC GROUP.

RWA WEEK has established a growing international presence across major financial and digital asset hubs including Hong Kong, Dubai, Abu Dhabi, Seoul, and Singapore. Previous editions of RWA Summit have attracted hundreds of participants and leading voices from finance, digital assets, investment, and regulation. The Hong Kong edition welcomed more than 750 attendees and over 50 speakers, while the Dubai edition brought together representatives from leading Web3 companies, investment funds, exchanges, and regulatory organizations.

Singapore represents a particularly important destination for the next edition of RWA WEEK given the city’s position as a global financial center and its role in the development of digital asset regulation, financial innovation, and institutional blockchain infrastructure. As banks, asset managers, investment firms, and technology companies increasingly explore tokenized funds, securities, private credit, real estate, and other real-world assets, Singapore is emerging as one of the key markets where traditional finance and blockchain-based infrastructure are converging.

“We are witnessing the RWA market transition from experimentation to real institutional integration,” said Ivan V. Ivanov, Co-Founder of UVECON.VC, UVC GROUP and RWA WEEK. “RWA WEEK is designed to bring together the different sides of this market — institutional capital, financial infrastructure, regulators, technology providers, and Web3 innovators — and create an environment where meaningful partnerships, capital allocation, and real-world tokenization use cases can emerge. The strength of the Singapore lineup demonstrates how quickly this sector is developing.”

With only weeks remaining before RWA WEEK Singapore, preparations for the event are now entering their final stage. Interest from institutional participants, investors, founders, and industry professionals continues to build as the October program approaches, with attendees encouraged to secure their access ahead of the event.

RWA WEEK Singapore will take place October 5–9, 2026, with RWA Summit Singapore taking place on October 9 at Marina One West Tower.

More information:

https://rwaweek.com/singapore

https://rwasummit.global/singapore

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Press Release

ChainUp Brings The Institutional Ark to TOKEN2049 Singapore, Focusing on Digital Asset Infrastructure and High-Value Deal Flow

Published

3 weeks ago

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September 17, 2026

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Singapore, Sep 17, 2026 — ChainUp announces the return of its flagship pre-TOKEN2049 event, focusing on institutional infrastructure, enterprise scale, and direct dealmaking.

  • ChainUp‘s exclusive pre-TOKEN2049 event, The Institutional Ark, returns on October 6, 2026, at Monti at 1-Pavilion for C-suite leaders, capital allocators, and fintech builders.
  • Backed by award-winning event execution recognized at the Marketing Events Awards, the evening provides a closed-door, high-signal setting away from conference hall noise.
  • Designed for direct commercial outcomes, the gathering connects institutional peers over drinks, canapés, and panoramic Marina Bay views.

As institutional crypto shifts from hype to execution, ChainUp’s exclusive pre-TOKEN2049 gathering, The Institutional Ark, returns on October 6, 2026, at Monti at 1-Pavilion.

Bypassing public panels for a closed-door, high-signal setting, this invite-only evening brings together a handpicked room of senior executives, capital allocators, and infrastructure builders for real deal flow, drinks, canapés, and panoramic Marina Bay views

Addressing the Digital Asset Infrastructure Gap

Amid surging demand for compliant, scalable digital asset architecture, ChainUp highlights its core enterprise blockchain solutions:

  • Scalable Trading Infrastructure: High-performance matching engines and unified liquidity management for high-throughput institutional trading.
  • Institutional Custody: Advanced Multi-Party Computation (MPC) and Hardware Security Module (HSM) frameworks to secure large-scale asset management.
  • Automated Compliance Suites: Real-time KYC and AML transaction monitoring built for tightening global crypto regulations.
  • Real-World Asset Tokenization Architecture: Secure enterprise platforms facilitating the full lifecycle of real-world asset tokenization.

The Institutional Ark (Pre-TOKEN2049 Executive Networking Party)

  • Date/Time: October 6, 2026 | 8:00 PM – 11:00 PM SGT
  • Venue: Monti at 1-Pavilion, Marina Bay Waterfront, Singapore
  • Registration Link: https://luma.com/xn1chytf

Strategic Partnership Opportunities

Limited partnership slots are open for brands looking to connect with global infrastructure buyers and capital allocators. To request the partnership deck or press credentials, contact marketing@chainup.com.

About ChainUp

Founded in 2019 and headquartered in Singapore, ChainUp is the industry’s sole comprehensive provider of compliant digital asset SaaS infrastructure. Serving 700+ enterprise clients globally, ChainUp provides SOC 2-certified turnkey and white-label software for crypto exchanges, stablecoin payment systems, tokenization exchanges, prediction markets, and institutional MPC custody. Learn more at www.chainup.com.

For media queries, please contact:

Yeo Xue Zhen
Senior Marketing Manager, ChainUp
xuezhen@chainup.com
+65 9325 6483

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Blockchain

Orochi Network (ON) Builds the Verifiable Data Layer for Web3 as zkPass Partnership and 49-Chain Expansion Signal Growing Infrastructure Reach

Published

3 months ago

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July 23, 2026

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Orochi Network has been doing one of the harder things in crypto: building serious cryptographic infrastructure and waiting for the market to care. The wait is beginning to pay off. ON is currently trading around $0.119, up 96.24% from its all-time low of $0.06074 reached on February 10, 2026, with a market cap of approximately $17.2 million and a 24-hour trading volume of $6.7 million. The token sits 72.6% below its all-time high of $0.416 from October 2025 — but the direction of travel over the past five months has been consistently upward from the February floor.

Orochi Network operates as a blockchain-agnostic and proof-system-agnostic Verifiable Data Infrastructure, using three core cryptographic primitives — Zero-Knowledge Proofs, Fully Homomorphic Encryption, and Trusted Execution Environments — to make data operations trustless, provable, and private. That three-layer cryptographic stack is what separates Orochi from single-mechanism privacy protocols — it doesn’t bet on one cryptographic approach, it deploys all three depending on what each specific use case requires.

The Product Suite That’s Already Running

Orochi’s flagship product, zkDatabase, is the world’s first provable NoSQL database. Every data query generates a Zero-Knowledge Proof automatically, enabling auditors, regulators, and smart contracts to verify data correctness without ever accessing sensitive content. For enterprise and institutional use cases — financial compliance, healthcare data, government records — the ability to prove data integrity without revealing the underlying data is the precise capability that has prevented blockchain adoption in regulated industries. zkDatabase solves that at the infrastructure level.

Orand provides a Verifiable Random Function for trustless randomness, while Orocle delivers verifiable oracle feeds without relying on trusted nodes. The oracle market is dominated by Chainlink, but Orochi’s verifiable oracle approach — where every feed is accompanied by a cryptographic proof of origin rather than relying on a reputation-based trusted node network — offers a technically differentiated alternative that’s gaining traction in ZK-native ecosystems where proof composability matters.

Orand and Orocle services are integrated across 49-plus blockchains, while zkDatabase has been adopted by 20-plus blockchains. Cross-chain infrastructure that runs on 49 networks without being tied to any single chain’s success or failure is a meaningful structural advantage — especially as the multi-chain landscape continues to fragment.

The zkPass Partnership and Verifiable Identity

The collaboration with zkPass — building a new foundation for verifiable, privacy-protected data in Web3 — is among the more strategically aligned partnerships in Orochi’s ecosystem. zkPass handles identity verification through zero-knowledge proofs, allowing users to prove attributes about themselves without revealing underlying credentials. Orochi’s verifiable data infrastructure is the natural complement — once identity is verified, every subsequent data interaction that user has on-chain can be provably correct through Orochi’s zkDatabase layer.

That combination of verifiable identity and verifiable data integrity represents the foundational stack that regulated Web3 applications — particularly in RWA tokenization, DeFi compliance, and institutional finance — have been waiting for.

Backed by over $20 million in funding from the Ethereum Foundation, Mina Protocol, Web3 Foundation, and BNB Chain alongside leading venture capital firms, Orochi has grown to support 145-plus partners with more than 160 million transactions processed to date. Grants from protocol foundations rather than purely venture capital is a meaningful signal — it indicates that other blockchain ecosystems view Orochi’s infrastructure as genuinely valuable to their own development rather than simply making a financial bet.

The Supply Structure Worth Understanding

Only 14.4% of the 1 billion maximum ON supply is currently circulating — 144.28 million tokens — with a fully diluted valuation of approximately $81.3 million against the current $17.2 million market cap. With 85.6% of total supply still locked, ON is operating in a very early distribution phase. The gap between FDV and market cap implies either that the market believes the supply will create significant dilution pressure as it unlocks, or that adoption hasn’t yet reached the scale needed to justify the full supply value.

The Binance Alpha and Binance Alpha Airdrops tags on CoinMarketCap reflect a listing pathway that has brought broader retail attention to ON beyond its core technical audience. A trading call citing 25x leverage entry zones on KCEX reflects the speculative layer that sits above the infrastructure fundamentals — ON attracts both audiences simultaneously, which amplifies volatility in both directions.

Orochi’s 2026 goal is to solidify its position as the foundational verifiable data layer for Web3 and institutional finance, scaling zkDatabase, zkDA Layer, Orocle, and Orand modules across global markets to enable secure, auditable data infrastructure for RWA, stablecoins, AI, DeFi, and more. That ambition is coherent and directionally aligned with where institutional Web3 capital is flowing. A $17 million market cap for infrastructure already running on 49 chains with Ethereum Foundation backing is either a significant market oversight or a fair reflection of how early the verifiable data layer category still is.

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