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WOM Protocol: Pioneering the Future of SocialFi with a Powerful Layer 1 Solution

Published

1 year ago

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WOM Protocol was early to the SocialFi space back in 2020 – when the path to revolutionizing marketing wasn’t easy. SocialFi faced hard times in recent years, with many “to-earn” models failing to match the user retention seen in Web2 social networks. But through relentless innovation, WOM has shown remarkable persistence. Thanks to its engaging daily reward mechanism, users didn’t just stick around – they grew. Now, with the numbers to prove its impact, WOM is making its boldest move yet: launching a powerful EVM Layer 1 blockchain infrastructure redefine authenticity, trust and community in a decentralized world.

And the Timing Couldn’t Be Better

Traditional ads are fading – and consumers are tuning out. People are tired of ads, and the numbers say it all. 70% of millennials and Gen Z have stopped watching TV ads, 65% skip YouTube ads, and 86% are blind to banners and pop-ups. Even influencers are losing credibility, with 43% of consumers finding their content fake. Traditional advertising isn’t just annoying; it’s ineffective. It’s time for a new approach that feels real, builds trust and actually connects with people.

The WOM Solution: Rewarding Authentic Advocacy

WOM Protocol leverages blockchain to reward genuine peer-to-peer recommendations, replacing intrusive ads with authentic user-generated content (UGC). The protocol’s ecosystem includes:

  • Creators: Share authentic product recommendations and earn WOM Tokens .
  • Authenticators: Verify content authenticity, creativity, and positivity .
  • Platforms: Integrate the protocol and monetize through WOM rewards instead of ads .
  • Brands: Access genuine, peer-validated recommendations to connect authentically with consumers .

This decentralized ecosystem ensures that everyone—from content creators to validators to platforms—has aligned incentives to maintain authenticity and quality.

The Power of Authentic Content in 2024

Recent statistics highlight the growing importance of authentic, user-generated content (UGC) in the marketing landscape:

  • 60% of consumers trust UGC more than any other type of content when making purchasing decisions.
  • 40% of shoppers say UGC is critical to their buying process.
  • 93% of marketers report that UGC performs better than branded content.
  • 90% of consumers are influenced by UGC when making a purchase.

These insights underscore the effectiveness of genuine peer-driven content in driving brand engagement and sales. In an age where consumers crave authenticity, WOM Protocol provides the infrastructure to capitalize on this behavior.

WOM Protocol’s Achievements

Since its launch, WOM Protocol has demonstrated consistent growth and sustainability:

  • Over 281,000 Peer-Reviewed Videos
  • Daily Transactions: The ecosystem handles between 50,000 to 200,000 daily transactions, including content creation, staking and reward distribution.
  • Sustainable Rewards: WOM Protocol has distributed rewards daily over the past few years to a growing user base of creators, authenticators, and platforms who continuously contribute to the network.
  • Powerful Tools: The WOM Campaign Manager allows advertisers to access authentic UGC and run targeted campaigns. The WOM Authenticator App enables users to validate content from the BULLZ app, ensuring no piece of content goes unreviewed. This validation process has led to an impressive +40% retention rate among users.
  • BULLZ App Success: The BULLZ app, dedicated to web3 and crypto recommendations, has grown to over 158,000 users and generated more than 12 million views. The app also features a separate BULLZ campaign manager for web3 brands to request videos directly from the BULLZ creator community.

This sustained reward distribution and suite of innovative tools ensure that participants are consistently incentivized, reinforcing a thriving and collaborative ecosystem.

Why WOM Needs a Dedicated Layer 1 Blockchain

The success of WOM Protocol has shown the need for a scalable, efficient infrastructure to handle rising transaction volumes and to reduce fees for its growing user base. To achieve this, WOM has developed in 2024 its own EVM based Layer 1 infrastructure, capable of processing 10,000 transactions per second (TPS) with fees as low as $0.0001. This powerful EVM ensures fast and seamless interactions for creators, authenticators, platforms and advertisers. With a public testnet launching in Q1 2025 and a mainnet in Q2 2025, the WOM Chain will drive full decentralization, paving the way for community-driven governance and the transition to a DAO where users collectively shape the future. WOM Protocol is more than just a marketing tool – it’s the engine of a decentralized, authentic and user-driven economy.

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Press Release

MaxQuant Joins Hong Kong Web3 Festival 2026 as Gold Sponsor

Published

2 days ago

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March 19, 2026

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Hong Kong, 19th March 2026 — Hong Kong Web3 Festival is delighted to welcome MaxQuant as a Gold Sponsor at its 2026 edition.

Built on the AgentFi protocol, MaxQuant AI is a new kind of financial infrastructure, an intelligent trading partner. More information: https://maxquant.ai

The Hong Kong Web3 Festival (“Web3 Festival”), co-hosted by Wanxiang Blockchain Labs and HashKey Group and organized by W3ME, is Asia’s premiere crypto conference since 2023. It convenes the world’s smartest minds in the Web3 and crypto space to discuss the latest trends and policies.

Hong Kong Web3 Festival 2026 will take place from April 20 to 23 at Hong Kong Convention and Exhibition Centre. The previous three editions brought together over 350 exhibitors and more than 1,200 speakers for in-depth discussions, attracted a cumulative total of 100,000 visitors, and saw over 400 diverse side events. It has solidified its status as a leading crypto event, influencing Hong Kong’s Web3 landscape.

Web3 Festival 2026 ultimately will have up to 400 speakers representing all aspects of Web3 and crypto on its stages. It has also attracted registrations from nearly 1000 executives and corporate decision-makers in traditional finance and real economies. This enables the conference to be a high-level platform for in-depth dialogues and high-value connections.

As Asia’s premier crypto event, Web3 Festival leverages Hong Kong’s unique position as a global financial center and innovation powerhouse, bridging the vast market potential of Mainland China with worldwide Web3 advancements. This unique positioning enables the event to bring together the best resources from across the globe, offering attendees first-hand Web3 updates and networking opportunities.

Get all the details here: https://www.web3festival.org/hongkong2026/#/en

Be our partner: https://tally.so/r/w5YEbP

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Press Release

SNZ Participates as Co-organizer at Hong Kong Web3 Festival 2026

Published

3 days ago

on

March 18, 2026

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Hong Kong, 18th March 2026 — Hong Kong Web3 Festival is honored to welcome SNZ as a Co-organizer at its 2026 edition.

SNZ is a crypto-native, research-driven investment company with over 200 portfolios. Active since 2014, the SNZ team has not only focused on investment but also been dedicated to community building and incubation. Learn more: https://snzholding.com

The Hong Kong Web3 Festival (“Web3 Festival”), co-hosted by Wanxiang Blockchain Labs and HashKey Group and organized by W3ME, is Asia’s premiere crypto conference since 2023. It convenes the world’s smartest minds in the Web3 and crypto space to discuss the latest trends and policies.

Hong Kong Web3 Festival 2026 will take place from April 20 to 23 at Hong Kong Convention and Exhibition Centre. The previous three editions brought together over 350 exhibitors and more than 1,200 speakers for in-depth discussions, attracted a cumulative total of 100,000 visitors, and saw over 400 diverse side events. It has solidified its status as a leading crypto event, influencing Hong Kong’s Web3 landscape.

Web3 Festival 2026 ultimately will have up to 400 speakers representing all aspects of Web3 and crypto on its stages. It has also attracted registrations from nearly 1000 executives and corporate decision-makers in traditional finance and real economies. This enables the conference to be a high-level platform for in-depth dialogues and high-value connections.

As Asia’s premier crypto event, Web3 Festival leverages Hong Kong’s unique position as a global financial center and innovation powerhouse, bridging the vast market potential of Mainland China with worldwide Web3 advancements. This unique positioning enables the event to bring together the best resources from across the globe, offering attendees first-hand Web3 updates and networking opportunities.

Get all the details here: https://www.web3festival.org/hongkong2026/#/en

Be our partner: https://tally.so/r/w5YEbP

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Press Release

CoinP Announced as Primary Exhibition Sponsor for Hong Kong Web3 Festival 2026

Published

4 days ago

on

March 17, 2026

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Hong Kong, 17th March 2026 — Hong Kong Web3 Festival 2026 is honored to welcome CoinP as a Primary Exhibition Sponsor.

As a world-leading digital asset platform, CoinP provides the infrastructure to connect traditional finance with the digital economy. It offers compliant tokenization, asset integration, liquidity solutions, and investor services via a secure, high-performance aggregation system designed to serve global investors. More: https://www.coinp.com/en

The Hong Kong Web3 Festival (“Web3 Festival”), co-hosted by Wanxiang Blockchain Labs and HashKey Group and organized by W3ME, is Asia’s premiere crypto conference since 2023. It convenes the world’s smartest minds in the Web3 and crypto space to discuss the latest trends and policies.

Hong Kong Web3 Festival 2026 will take place from April 20 to 23 at Hong Kong Convention and Exhibition Centre. The previous three editions brought together over 350 exhibitors and more than 1,200 speakers for in-depth discussions, attracted a cumulative total of 100,000 visitors, and saw over 400 diverse side events. It has solidified its status as a leading crypto event, influencing Hong Kong’s Web3 landscape.

Web3 Festival 2026 ultimately will have up to 400 speakers representing all aspects of Web3 and crypto on its stages. It has also attracted registrations from nearly 1000 executives and corporate decision-makers in traditional finance and real economies. This enables the conference to be a high-level platform for in-depth dialogues and high-value connections.

As Asia’s premier crypto event, Web3 Festival leverages Hong Kong’s unique position as a global financial center and innovation powerhouse, bridging the vast market potential of Mainland China with worldwide Web3 advancements. This unique positioning enables the event to bring together the best resources from across the globe, offering attendees first-hand Web3 updates and networking opportunities.

Get all the details here: https://www.web3festival.org/hongkong2026/#/en

Be our partner: https://tally.so/r/w5YEbP

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