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WOM Protocol: Pioneering the Future of SocialFi with a Powerful Layer 1 Solution

Published

1 year ago

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WOM Protocol was early to the SocialFi space back in 2020 – when the path to revolutionizing marketing wasn’t easy. SocialFi faced hard times in recent years, with many “to-earn” models failing to match the user retention seen in Web2 social networks. But through relentless innovation, WOM has shown remarkable persistence. Thanks to its engaging daily reward mechanism, users didn’t just stick around – they grew. Now, with the numbers to prove its impact, WOM is making its boldest move yet: launching a powerful EVM Layer 1 blockchain infrastructure redefine authenticity, trust and community in a decentralized world.

And the Timing Couldn’t Be Better

Traditional ads are fading – and consumers are tuning out. People are tired of ads, and the numbers say it all. 70% of millennials and Gen Z have stopped watching TV ads, 65% skip YouTube ads, and 86% are blind to banners and pop-ups. Even influencers are losing credibility, with 43% of consumers finding their content fake. Traditional advertising isn’t just annoying; it’s ineffective. It’s time for a new approach that feels real, builds trust and actually connects with people.

The WOM Solution: Rewarding Authentic Advocacy

WOM Protocol leverages blockchain to reward genuine peer-to-peer recommendations, replacing intrusive ads with authentic user-generated content (UGC). The protocol’s ecosystem includes:

  • Creators: Share authentic product recommendations and earn WOM Tokens .
  • Authenticators: Verify content authenticity, creativity, and positivity .
  • Platforms: Integrate the protocol and monetize through WOM rewards instead of ads .
  • Brands: Access genuine, peer-validated recommendations to connect authentically with consumers .

This decentralized ecosystem ensures that everyone—from content creators to validators to platforms—has aligned incentives to maintain authenticity and quality.

The Power of Authentic Content in 2024

Recent statistics highlight the growing importance of authentic, user-generated content (UGC) in the marketing landscape:

  • 60% of consumers trust UGC more than any other type of content when making purchasing decisions.
  • 40% of shoppers say UGC is critical to their buying process.
  • 93% of marketers report that UGC performs better than branded content.
  • 90% of consumers are influenced by UGC when making a purchase.

These insights underscore the effectiveness of genuine peer-driven content in driving brand engagement and sales. In an age where consumers crave authenticity, WOM Protocol provides the infrastructure to capitalize on this behavior.

WOM Protocol’s Achievements

Since its launch, WOM Protocol has demonstrated consistent growth and sustainability:

  • Over 281,000 Peer-Reviewed Videos
  • Daily Transactions: The ecosystem handles between 50,000 to 200,000 daily transactions, including content creation, staking and reward distribution.
  • Sustainable Rewards: WOM Protocol has distributed rewards daily over the past few years to a growing user base of creators, authenticators, and platforms who continuously contribute to the network.
  • Powerful Tools: The WOM Campaign Manager allows advertisers to access authentic UGC and run targeted campaigns. The WOM Authenticator App enables users to validate content from the BULLZ app, ensuring no piece of content goes unreviewed. This validation process has led to an impressive +40% retention rate among users.
  • BULLZ App Success: The BULLZ app, dedicated to web3 and crypto recommendations, has grown to over 158,000 users and generated more than 12 million views. The app also features a separate BULLZ campaign manager for web3 brands to request videos directly from the BULLZ creator community.

This sustained reward distribution and suite of innovative tools ensure that participants are consistently incentivized, reinforcing a thriving and collaborative ecosystem.

Why WOM Needs a Dedicated Layer 1 Blockchain

The success of WOM Protocol has shown the need for a scalable, efficient infrastructure to handle rising transaction volumes and to reduce fees for its growing user base. To achieve this, WOM has developed in 2024 its own EVM based Layer 1 infrastructure, capable of processing 10,000 transactions per second (TPS) with fees as low as $0.0001. This powerful EVM ensures fast and seamless interactions for creators, authenticators, platforms and advertisers. With a public testnet launching in Q1 2025 and a mainnet in Q2 2025, the WOM Chain will drive full decentralization, paving the way for community-driven governance and the transition to a DAO where users collectively shape the future. WOM Protocol is more than just a marketing tool – it’s the engine of a decentralized, authentic and user-driven economy.

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Press Release

Sui Foundation Announced as Exclusive Dinner Sponsor for Hong Kong Web3 Festival 2026

Published

3 days ago

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February 6, 2026

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Sui Foundation Announced as Exclusive Dinner Sponsor for Hong Kong Web3 Festival 2026

Hong Kong Web3 Festival 2026 is pleased to announce Sui Foundation as an Exclusive Dinner Sponsor, marking a significant partnership that underscores the growing collaboration between leading blockchain innovators and Asia’s premier crypto gathering.

Sui Foundation is an independent organization dedicated to growing and cultivating long-term value in the SUI ecosystem. The foundation supports developers, creators, and enterprises building on Sui, a next-generation blockchain platform designed for scalability and user-friendly experiences. Through strategic initiatives, grants, and community programs, Sui Foundation plays a vital role in advancing Web3 innovation globally. Their sponsorship of this year’s exclusive dinner event will provide attendees with unique networking opportunities alongside industry leaders and blockchain pioneers. For more information, please visit: https://www.sui.io/

The Hong Kong Web3 Festival (“Web3 Festival”), co-hosted by Wanxiang Blockchain Labs and HashKey Group and organized by W3ME, is Asia’s premiere crypto gathering that has been annually held since April 2023. It convenes the world’s smartest minds in the Web3 and crypto space to discuss the latest trends, policies, and technological breakthroughs shaping the future of decentralized technologies.

This year’s Hong Kong Web3 Festival will take place from April 20 to 23 at the Hong Kong Convention and Exhibition Centre, spanning four days of intensive programming, exhibitions, and networking events. The previous three editions of Web3 Festival brought together over 350 exhibitors and more than 1,200 speakers for in-depth discussions, attracted a cumulative total of 100,000 visitors, and saw over 400 diverse side events. These impressive numbers reflect the festival’s position as a must-attend event for anyone serious about the Web3 industry.

Web3 Festival 2026 will feature up to 300 speakers representing all aspects of Web3 and crypto on its stages, including blockchain developers, cryptocurrency innovators, DeFi pioneers, NFT creators, metaverse architects, and institutional investors. The event has also attracted registrations from over 500 executives and corporate decision-makers in traditional finance and real economies, demonstrating the increasing mainstream adoption of blockchain technology. This diverse attendance enables the conference to serve as a high-level platform for in-depth dialogues and high-value connections between emerging tech leaders and established financial institutions.

As Asia’s premier crypto event, Web3 Festival leverages Hong Kong’s unique position as a global financial center and innovation powerhouse, bridging the vast market potential of Mainland China with worldwide Web3 advancements. This strategic positioning is particularly significant as Hong Kong continues to establish itself as a leading Web3 hub with progressive regulatory frameworks and strong government support for digital asset innovation. The unique positioning enables the event to bring together the best resources from across the globe, offering attendees first-hand Web3 updates, networking opportunities, and insights into emerging market trends that will shape the industry’s future.

The partnership with Sui Foundation further elevates the festival’s reputation as the meeting point for blockchain innovation and enterprise adoption in the Asia-Pacific region.

Get all the details here: https://www.web3festival.org/hongkong2026/#/en

Be our partner: https://tally.so/r/w5YEbP

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Press Release

Fufuture Joins Hong Kong Web3 Festival 2026 as a Secondary Exhibition Sponsor

Published

2 weeks ago

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January 28, 2026

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Hong Kong Web3 Festival 2026 is proud to welcome Fufuture as a Secondary Exhibition Sponsor.

Build with Fufuture to revolutionize DeFi: https://fufuture.io

The Hong Kong Web3 Festival (“Web3 Festival”), co-hosted by Wanxiang Blockchain Labs and HashKey Group and organized by W3ME, is Asia’s premiere crypto gathering that has been annually held since April 2023. It convenes the world’s smartest minds in the Web3 and crypto space to discuss the latest trends and policies.

Hong Kong Web3 Festival will take place from April 20 to 23 at Hong Kong Convention and Exhibition Centre. The previous three editions of Web3 Festival brought together over 350 exhibitors and more than 1,200 speakers for in-depth discussions, attracted a cumulative total of 100,000 visitors, and saw over 400 diverse side events.

Web3 Festival ultimately will have up to 300 speakers representing all aspects of Web3 and crypto on its stages. It has also attracted registrations from over 500 executives and corporate decision-makers in traditional finance and real economies. This enables the conference to be a high-level platform for in-depth dialogues and high-value connections.

As Asia’s premier crypto event, Web3 Festival leverages Hong Kong’s unique position as a global financial center and innovation powerhouse, bridging the vast market potential of Mainland China with worldwide Web3 advancements. This unique positioning enables the event to bring together the best resources from across the globe, offering attendees first-hand Web3 updates and networking opportunities.

Get all the details here: https://www.web3festival.org/hongkong2026/#/en

Be our partner: https://tally.so/r/w5YEbP

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Press Release

Passey Announced as Secondary Exhibition Sponsor for Hong Kong Web3 Festival 2026

Published

2 weeks ago

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January 27, 2026

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Hong Kong, 27th January 2026, ZEX PR WIRE, We’re excited to share that Passey joins Hong Kong Web3 Festival 2026 as a Secondary Exhibition Sponsor.

Unlock AI-powered insights for Bitcoin and Ethereum options, and make informed decisions with advanced infrastructure designed for modern investors: https://passey.xyz

The Hong Kong Web3 Festival (“Web3 Festival”), co-hosted by Wanxiang Blockchain Labs and HashKey Group and organized by W3ME, is Asia’s premiere crypto gathering that has been annually held since April 2023. It convenes the world’s smartest minds in the Web3 and crypto space to discuss the latest trends and policies.

Hong Kong Web3 Festival will take place from April 20 to 23 at Hong Kong Convention and Exhibition Centre. The previous three editions of Web3 Festival brought together over 350 exhibitors and more than 1,200 speakers for in-depth discussions, attracted a cumulative total of 100,000 visitors, and saw over 400 diverse side events.

Web3 Festival ultimately will have up to 300 speakers representing all aspects of Web3 and crypto on its stages. It has also attracted registrations from over 500 executives and corporate decision-makers in traditional finance and real economies. This enables the conference to be a high-level platform for in-depth dialogues and high-value connections.

As Asia’s premier crypto event, Web3 Festival leverages Hong Kong’s unique position as a global financial center and innovation powerhouse, bridging the vast market potential of Mainland China with worldwide Web3 advancements. This unique positioning enables the event to bring together the best resources from across the globe, offering attendees first-hand Web3 updates and networking opportunities.

Get all the details here: https://www.web3festival.org/hongkong2026/#/en

Be our partner: https://tally.so/r/w5YEbP

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