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WOM Protocol: Pioneering the Future of SocialFi with a Powerful Layer 1 Solution

Published

1 year ago

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WOM Protocol was early to the SocialFi space back in 2020 – when the path to revolutionizing marketing wasn’t easy. SocialFi faced hard times in recent years, with many “to-earn” models failing to match the user retention seen in Web2 social networks. But through relentless innovation, WOM has shown remarkable persistence. Thanks to its engaging daily reward mechanism, users didn’t just stick around – they grew. Now, with the numbers to prove its impact, WOM is making its boldest move yet: launching a powerful EVM Layer 1 blockchain infrastructure redefine authenticity, trust and community in a decentralized world.

And the Timing Couldn’t Be Better

Traditional ads are fading – and consumers are tuning out. People are tired of ads, and the numbers say it all. 70% of millennials and Gen Z have stopped watching TV ads, 65% skip YouTube ads, and 86% are blind to banners and pop-ups. Even influencers are losing credibility, with 43% of consumers finding their content fake. Traditional advertising isn’t just annoying; it’s ineffective. It’s time for a new approach that feels real, builds trust and actually connects with people.

The WOM Solution: Rewarding Authentic Advocacy

WOM Protocol leverages blockchain to reward genuine peer-to-peer recommendations, replacing intrusive ads with authentic user-generated content (UGC). The protocol’s ecosystem includes:

  • Creators: Share authentic product recommendations and earn WOM Tokens .
  • Authenticators: Verify content authenticity, creativity, and positivity .
  • Platforms: Integrate the protocol and monetize through WOM rewards instead of ads .
  • Brands: Access genuine, peer-validated recommendations to connect authentically with consumers .

This decentralized ecosystem ensures that everyone—from content creators to validators to platforms—has aligned incentives to maintain authenticity and quality.

The Power of Authentic Content in 2024

Recent statistics highlight the growing importance of authentic, user-generated content (UGC) in the marketing landscape:

  • 60% of consumers trust UGC more than any other type of content when making purchasing decisions.
  • 40% of shoppers say UGC is critical to their buying process.
  • 93% of marketers report that UGC performs better than branded content.
  • 90% of consumers are influenced by UGC when making a purchase.

These insights underscore the effectiveness of genuine peer-driven content in driving brand engagement and sales. In an age where consumers crave authenticity, WOM Protocol provides the infrastructure to capitalize on this behavior.

WOM Protocol’s Achievements

Since its launch, WOM Protocol has demonstrated consistent growth and sustainability:

  • Over 281,000 Peer-Reviewed Videos
  • Daily Transactions: The ecosystem handles between 50,000 to 200,000 daily transactions, including content creation, staking and reward distribution.
  • Sustainable Rewards: WOM Protocol has distributed rewards daily over the past few years to a growing user base of creators, authenticators, and platforms who continuously contribute to the network.
  • Powerful Tools: The WOM Campaign Manager allows advertisers to access authentic UGC and run targeted campaigns. The WOM Authenticator App enables users to validate content from the BULLZ app, ensuring no piece of content goes unreviewed. This validation process has led to an impressive +40% retention rate among users.
  • BULLZ App Success: The BULLZ app, dedicated to web3 and crypto recommendations, has grown to over 158,000 users and generated more than 12 million views. The app also features a separate BULLZ campaign manager for web3 brands to request videos directly from the BULLZ creator community.

This sustained reward distribution and suite of innovative tools ensure that participants are consistently incentivized, reinforcing a thriving and collaborative ecosystem.

Why WOM Needs a Dedicated Layer 1 Blockchain

The success of WOM Protocol has shown the need for a scalable, efficient infrastructure to handle rising transaction volumes and to reduce fees for its growing user base. To achieve this, WOM has developed in 2024 its own EVM based Layer 1 infrastructure, capable of processing 10,000 transactions per second (TPS) with fees as low as $0.0001. This powerful EVM ensures fast and seamless interactions for creators, authenticators, platforms and advertisers. With a public testnet launching in Q1 2025 and a mainnet in Q2 2025, the WOM Chain will drive full decentralization, paving the way for community-driven governance and the transition to a DAO where users collectively shape the future. WOM Protocol is more than just a marketing tool – it’s the engine of a decentralized, authentic and user-driven economy.

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Press Release

TRON Announced as Title Sponsor for Hong Kong Web3 Festival 2026

Published

2 days ago

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April 10, 2026

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Hong Kong, 10th April 2026 — Hong Kong Web3 Festival 2026 is honored to have TRON onboard as a Title Sponsor.

TRON DAO is a community-governed DAO dedicated to accelerating the decentralization of the internet via blockchain technology and dApps.

Founded in September 2017 by H.E. Justin Sun, the TRON blockchain has experienced significant growth since its MainNet launch in May 2018. Today, TRON is one of the largest networks for USD Tether (USDT) stablecoin circulation, with an on-chain supply exceeding $85.4 billion. As of April 2026, the TRON blockchain has recorded over 374 million in total user accounts, more than 13.62billion in total transactions, and over $22billion in total value locked (TVL), based on TRONSCAN. Recognized as the global settlement layer for stablecoin transactions and everyday purchases with proven success, TRON is “Moving Trillions, Empowering Billions.” Read more at: https://trondao.org/

Hong Kong Web3 Festival (“Web3 Festival”), co-hosted by Wanxiang Blockchain Labs and HashKey Group, is Asia’s premiere crypto conference since 2023. The previous editions brought together over 350 exhibitors and more than 1,200 speakers for in-depth discussions, attracted a cumulative total of 100,000 visitors, and saw over 400 diverse side events. It has solidified its status as a leading crypto event, influencing Hong Kong’s Web3 landscape.

Following the sellout success of its previous editions, Hong Kong Web3 Festival has announced its return on 20–23 April at HKCEC. Now in its 4th year, this four-day event will once again bring tens of thousands of Web3 professionals, investors, and enthusiasts across the globe to connect, learn and be inspired.

Web3 Festival 2026 has set the agenda for Web3 growth and innovation, focusing mainly on traditional finance and crypto finance, AI + Web3, and RWAs.

The conference will also convene top experts and leading Web3 projects to exchange ideas, share best practices and gain perspectives on today’s evolving Web3 landscape.

Featured speakers include:

Paul CHAN Mo-po, GBM, GBS, MH, JP, Financial Secretary of the Government of  Hong Kong

Mr Joseph H. L. CHAN, JP, Under Secretary for Financial Services and the Treasury, Financial Services and the Treasury Bureau, Hong Kong

Dr. YIP Chee Hang, Executive Director of Intermediaries, Securities and Futures Commission, Hong Kong

Xiao Feng, Chairman of Wanxiang Blockchain, Chairman and CEO of HashKey Group

Duncan Chiu, Legislative Council Member (Technology & Innovation Constituency), Hong Kong

Michael Faulkender, Professor of Finance, University of Maryland

Lennix Lai, Chief Commercial Officer, OKX Global

H.E. Justin Sun, Founder, TRON; Advisor, HTX; Advisor, B.AI

Adeniyi Abiodun, Co-Founder & Chief Product Officer, Mysten Labs

Lily Liu, President, Solana Foundation

Joseph Chalom, CEO, Sharplink

Francis B. Zhou, CEO, Quantum Solutions

Abdelhamid Bizid, Managing Director, BlackRock

Cindy Xu, Managing Director, Head of Asia Fintech and China Financial Institutions and Governments, J.P. Morgan

Akhil Devmurari, Fintech Sector Head, APAC, Payments, J.P. Morgan

Brian Mehler, CEO, Stable

Yat Siu, Co-Founder and Chairman, Animoca Brands

Bugra Celik, Head of Digital Assets and Currencies at Global Macro, HSBC

Min Lin, Managing Director, Head of Global Business Development at Ondo Finance

Franklin Bi, General Partner, Pantera Capital

Henrique Centieiro, CIO, Maverick Capital

John Cahill, COO, Galaxy Digital Asia

……

Join Hong Kong Web3 Festival on April 20–23 and be part of an epic Web3 journey: https://luma.com/hkweb3festival_2026

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Press Release

Kaspa Ecosystem Foundation Announced as Speaker and VIP Lounge Sponsor at Hong Kong Web3 Festival 2026

Published

2 days ago

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April 10, 2026

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Hong Kong, 10th April 2026 — Hong Kong Web3 Festival 2026 is honored to have Kaspa Ecosystem Foundation onboard as Speaker & VIP Lounge Sponsor.

Kaspa Ecosystem Foundation is dedicated to fostering the development, adoption, and sustainability for the Kaspa ecosystem. Kaspa utilizes the GHOSTDAG protocol, a generalization of Nakamoto Consensus, and is the fastest Proof-of-Work network that will soon enable native programmability. Read more at: https://kaspafoundation.org

Hong Kong Web3 Festival (“Web3 Festival”), co-hosted by Wanxiang Blockchain Labs and HashKey Group, is Asia’s premiere crypto conference since 2023. The previous editions brought together over 350 exhibitors and more than 1,200 speakers for in-depth discussions, attracted a cumulative total of 100,000 visitors, and saw over 400 diverse side events. It has solidified its status as a leading crypto event, influencing Hong Kong’s Web3 landscape.

Following the sellout success of its previous editions, Hong Kong Web3 Festival has announced its return on 20–23 April at HKCEC. Now in its 4th year, this four-day event will once again bring tens of thousands of Web3 professionals, investors, and enthusiasts across the globe to connect, learn and be inspired.

Web3 Festival 2026 has set the agenda for Web3 growth and innovation, focusing mainly on traditional finance and crypto finance, AI + Web3, and RWAs.

The conference will also convene top experts and leading Web3 projects to exchange ideas, share best practices and gain perspectives on today’s evolving Web3 landscape.

Join Hong Kong Web3 Festival on April 20–23 and be part of an epic Web3 journey: https://luma.com/hkweb3festival_2026

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Press Release

BytePlus Joins Hong Kong Web3 Festival 2026 as Gold Sponsor

Published

3 days ago

on

April 9, 2026

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Hong Kong, 9th April 2026 — Hong Kong Web3 Festival 2026 is proud to welcome BytePlus as a Gold Sponsor.

BytePlus is an enterprise AI platform that helps developers build AI agents at scale. As the enterprise services arm of ByteDance, BytePlus delivers cutting-edge models, multimodal intelligence, and AI computing optimized infrastructure in a modular stack. BytePlus powers vertical-specific use cases across discovery, interaction, and conversion. More: https://www.byteplus.com/en

Hong Kong Web3 Festival (“Web3 Festival”), co-hosted by Wanxiang Blockchain Labs and HashKey Group, is Asia’s premiere crypto conference since 2023. The previous editions brought together over 350 exhibitors and more than 1,200 speakers for in-depth discussions, attracted a cumulative total of 100,000 visitors, and saw over 400 diverse side events. It has solidified its status as a leading crypto event, influencing Hong Kong’s Web3 landscape.

Following the sellout success of its previous editions, Hong Kong Web3 Festival has announced its return on 20–23 April at HKCEC. Now in its 4th year, this four-day event will once again bring tens of thousands of Web3 professionals, investors, and enthusiasts across the globe to connect, learn and be inspired.

Web3 Festival 2026 has set the agenda for Web3 growth and innovation, focusing mainly on traditional finance and crypto finance, AI + Web3, and RWAs.

The conference will also convene top experts and leading Web3 projects to exchange ideas, share best practices and gain perspectives on today’s evolving Web3 landscape.

Featured speakers include:

Paul CHAN Mo-po, GBM, GBS, MH, JP, Financial Secretary of the Government of the Hong Kong Special Administrative Region

Dr. YIP Chee Hang, Executive Director of Intermediaries, Securities and Futures Commission

Xiao Feng, Chairman of Wanxiang Blockchain, Chairman and CEO of HashKey Group

Duncan Chiu, Legislative Council Member (Technology & Innovation Constituency), Hong Kong

Lennix Lai, Chief Commercial Officer, OKX Global

Adeniyi Abiodun, Co-Founder & Chief Product Officer, Mysten Labs

Lily Liu, President, Solana Foundation

Joseph Chalom, CEO, Sharplink

Francis B. Zhou, CEO, Quantum Solutions

Abdelhamid Bizid, Managing Director, BlackRock

Phil Kang, CEO, ZR Financial Group

Yat Siu, Co-Founder and Chairman, Animoca Brands

Bugra Celik, Head of Digital Assets and Currencies at Global Macro, HSBC

Robert Lui, Deloitte China Hong Kong Digital Asset Leader; Member of Task Force on Promoting Web3 Development

DIAO Zhihai, Head of International Business of Wealth Management, CICC

Gavin Wang, Managing Partner & Chief Investment Officer, SNZ Holding & SNZ Capital

David Lee, Chairman, Global FinTech Institute

Min Lin, Managing Director, Head of Global Business Development at Ondo Finance

……

Join Hong Kong Web3 Festival on April 20–23 and be part of an epic Web3 journey: https://luma.com/hkweb3festival_2026

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