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WOM Protocol Gains Strategic Investment for Web3 Social Revolution

Published

3 years ago

on

Blockchain-based marketing technology WOM Protocol, which replaces traditional ads with user-generated content, is thrilled to announce an undisclosed amount of investment from global liquidity provider and multi-stage web3 investment firm, DWF Labs. This strategic investment supports the scaling of the WOM Protocol through more integrations and kick starts a partnership to further the mission of empowering brands, creators, publishers, and social networks to monetize word-of-mouth recommendations.

Web3 social is defined by its decentralized nature, transparency, and emphasis on empowering users. While many web3 social projects focus on issues like digital identity and data ownership, the WOM Protocol distinguishes itself by targeting the primary revenue source for social media platforms: advertising. The global digital advertising market is expected to grow significantly, with estimates projecting it to reach $517.51 billion by 2023, up from $332.84 billion in 2020. Since advertising generates the majority of revenue for Web2 platforms, it represents a massive opportunity to explore in the context of web3 social.

The WOM Protocol is a marketing solution built on web3 that replaces ads with user-generated content (UGC). It enables advertisers to find, track and reward word-of-mouth recommendations, while rewarding creators based on their content engagement and quality ratings. The Protocol includes the WOM Authenticator app, which authenticates recommendations across all WOM integrated platforms, the WOM Campaign Manager, which enables advertisers to find, track and access word-of-mouth recommendations by spending WOM Tokens, a Shopify app, and the underlying payment protocol that automatically rewards creators, authenticators, publishers and platforms in WOM Tokens.

Advertisers benefit from the credibility and authenticity that creators provide, ensuring a transparent and equitable advertising ecosystem that aligns the interests of creators, brands, and platforms. The protocol’s “to-earn” tokenomics is based on existing user behavior, as recommendations are made 2.1 billion times daily. WOM is already live and tested, having processed over 27,886,895 transactions in 2022 alone, with over 110k aggregated WOM videos passing the peer review of content, so-called “authentication”. WOM has meanwhile scaled its own “TikTok of Crypto” app, BULLZ, to onboard more projects and brands through its Campaign Manager, as well as kick-start campaigns for user-generated content.

DWF Labs is the investment firm and liquidity provider for digital assets that supports web3 projects at various stages. Their services include consulting, smart contract auditing, treasury management, and more. With the strategic partnership and investment into WOM, DWF Labs will also be able to benefit their clients and partners by introducing the WOM Protocol as a new content marketing tool. As WOM expands its infrastructure across multiple platforms, it will continue to prove the adoption of word-of-mouth rewards as a replacement for traditional advertising.

According to Andrei Grachev, Managing Partner of DWF Labs: “We see tremendous potential in WOM Protocol’s innovative approach to word-of-mouth marketing. The Protocol’s ability to authenticate recommendations, incentivize creators, and reward authenticators and platforms has the potential to revolutionize the way brands and creators connect with their audiences. We are excited to be a part of this groundbreaking project and look forward to seeing the impact it will have on the industry.”

Melanie Mohr, Founder & CEO of WOM Protocol, also commented: “We are thrilled to have DWF Labs on board as an investor and liquidity provision partner. This investment underscores the strength of our technology and its potential for the future of marketing. With the support of DWF Labs, we will continue to develop and expand the WOM Protocol, bringing it to new audiences around the world.”

About the WOM Protocol

WOM (word-of-mouth) Protocol is a blockchain-based protocol that gives brands, content creators, publishers, and social networks a way to monetize word-of-mouth recommendations on any website, app or platform. WOM is backed by seasoned investors from around the globe. For more info about WOM: https://womprotocol.io

About DWF Labs

DWF Labs is a liquidity provider and multi-stage web3 investment firm with offices in Singapore, Switzerland, the British Virgin Islands, the United Arab Emirates, South Korea and Hong Kong. The investment company is an affiliate of Digital Wave Finance (DWF), one of the world’s largest high-frequency cryptocurrency trading entities, which trades spot and derivatives markets on over 40 top exchanges. DWF Labs seeks to invest and support bold founders who want to build the future of Web3. For more information on DWF Labs, visit: https://www.dwf-labs.com/

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Press Release

CHAINISLE Announced as Secondary Exhibition Sponsor at Hong Kong Web3 Festival 2026

Published

9 hours ago

on

March 25, 2026

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Hong Kong, 25th March 2026 — Hong Kong Web3 Festival 2026 is honored to welcome CHAINISLE as a Secondary Exhibition Sponsor.

CHAINISLE is a Web3-native, globally distributed MCN and content infrastructure platform, built to serve as a directional anchor for the Web3 industry and a next-generation foundation for the creator economy. More: https://chainisle.info

Hong Kong Web3 Festival (“Web3 Festival”), co-hosted by Wanxiang Blockchain Labs and HashKey Group, is Asia’s premiere crypto conference since 2023. The previous editions brought together over 350 exhibitors and more than 1,200 speakers for in-depth discussions, attracted a cumulative total of 100,000 visitors, and saw over 400 diverse side events. It has solidified its status as a leading crypto event, influencing Hong Kong’s Web3 landscape.

Following the sellout success of its previous editions, Hong Kong Web3 Festival has announced its return on 20–23 April at HKCEC. Now in its 4th year, this four-day event will once again bring tens of thousands of Web3 professionals, investors, and enthusiasts across the globe to connect, learn and be inspired.

Web3 Festival 2026 has set the agenda for Web3 growth and innovation, focusing mainly on traditional finance and crypto finance, AI + Web3, and RWAs.

The conference will also convene top experts and leading Web3 projects to exchange ideas, share best practices and gain perspectives on today’s evolving Web3 landscape.

Featured speakers include:

Paul CHAN Mo-po, GBM, GBS, MH, JP, Financial Secretary of the Government of the Hong Kong Special Administrative Region

Dr. YIP Chee Hang, Executive Director of Intermediaries, Securities and Futures Commission

Xiao Feng, Chairman of Wanxiang Blockchain, Chairman and CEO of HashKey Group

Duncan Chiu, Legislative Council Member (Technology & Innovation Constituency), Hong Kong

Lennix Lai, Chief Commercial Officer, OKX Global

Adeniyi Abiodun, Co-Founder & Chief Product Officer, Mysten Labs

Lily Liu, President, Solana Foundation

Joseph Chalom, CEO, Sharplink

Francis B. Zhou, CEO, Quantum Solutions

Abdelhamid Bizid, Managing Director, BlackRock

Phil Kang, CEO, ZR Financial Group

Yat Siu, Co-Founder and Chairman, Animoca Brands

Bugra Celik, Head of Digital Assets and Currencies at Global Macro, HSBC

Robert Lui, Deloitte China Hong Kong Digital Asset Leader; Member of Task Force on Promoting Web3 Development

DIAO Zhihai, Head of International Business of Wealth Management, CICC

Chris Lee, Vice President, ETF China Asset Management (Hong Kong)

Gavin Wang, Managing Partner & Chief Investment Officer, SNZ Holding & SNZ Capital

David Lee, Chairman, Global FinTech Institute

Min Lin, Managing Director, Head of Global Business Development at Ondo Finance

Join Hong Kong Web3 Festival on April 20–23 and be part of an epic Web3 journey: https://luma.com/hkweb3festival_2026

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Press Release

KBW2026 Announced as Secondary Exhibition Sponsor at Hong Kong Web3 Festival 2026

Published

2 days ago

on

March 23, 2026

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Hong Kong, 23rd March 2026 — Hong Kong Web3 Festival 2026 is honored to welcome KBW2026 as a Secondary Exhibition Sponsor.

Korea Blockchain Week kicks off in Seoul from Sep 29 to Oct 1, gathering the global Web3 community for a week of insights, tech, and collaboration. Join the global industry leaders in Seoul: https://koreablockchainweek.com

Hong Kong Web3 Festival (“Web3 Festival”), co-hosted by Wanxiang Blockchain Labs and HashKey Group, is Asia’s premiere crypto conference since 2023. The previous editions brought together over 350 exhibitors and more than 1,200 speakers for in-depth discussions, attracted a cumulative total of 100,000 visitors, and saw over 400 diverse side events. It has solidified its status as a leading crypto event, influencing Hong Kong’s Web3 landscape.

Following the sellout success of its previous editions, Hong Kong Web3 Festival has announced its return on 20–23 April at HKCEC. Now in its 4th year, this four-day event will once again bring tens of thousands of Web3 professionals, investors, and enthusiasts across the globe to connect, learn and be inspired.

Web3 Festival 2026 has set the agenda for Web3 growth and innovation, focusing mainly on traditional finance and crypto finance, AI + Web3, and RWAs.

The conference will also convene top experts and leading Web3 projects to exchange ideas, share best practices and gain perspectives on today’s evolving Web3 landscape.

Featured speakers include:

Paul CHAN Mo-po, GBM, GBS, MH, JP, Financial Secretary of the Government of the Hong Kong Special Administrative Region

Dr. YIP Chee Hang, Executive Director of Intermediaries, Securities and Futures Commission

Xiao Feng, Chairman of Wanxiang Blockchain, Chairman and CEO of HashKey Group

Duncan Chiu, Legislative Council Member (Technology & Innovation Constituency), Hong Kong

Lennix Lai, Chief Commercial Officer, OKX Global

Adeniyi Abiodun, Co-Founder & Chief Product Officer, Mysten Labs

Lily Liu, President, Solana Foundation

Joseph Chalom, CEO, Sharplink

Francis B. Zhou, CEO, Quantum Solutions

Abdelhamid Bizid, Managing Director, BlackRock

Phil Kang, CEO, ZR Financial Group

Yat Siu, Co-Founder and Chairman, Animoca Brands

Bugra Celik, Head of Digital Assets and Currencies at Global Macro, HSBC

Robert Lui, Deloitte China Hong Kong Digital Asset Leader; Member of Task Force on Promoting Web3 Development

DIAO Zhihai, Head of International Business of Wealth Management, CICC

Chris Lee, Vice President, ETF China Asset Management (Hong Kong)

Gavin Wang, Managing Partner & Chief Investment Officer, SNZ Holding & SNZ Capital

David Lee, Chairman, Global FinTech Institute

Min Lin, Managing Director, Head of Global Business Development at Ondo Finance

Join Hong Kong Web3 Festival on April 20–23 and be part of an epic Web3 journey: https://luma.com/hkweb3festival_2026

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Press Release

Aspire Confirms Official Participation at Hong Kong Web3 Festival 2026

Published

2 days ago

on

March 23, 2026

By

Hong Kong, 23rd March 2026 — Hong Kong Web3 Festival 2026 is honored to welcome Aspire as a Secondary Exhibition Sponsor.

Aspire is an all-in-one finance platform for modern businesses globally. More information: https://aspireapp.com

Hong Kong Web3 Festival (“Web3 Festival”), co-hosted by Wanxiang Blockchain Labs and HashKey Group, is Asia’s premiere crypto conference since 2023. The previous editions brought together over 350 exhibitors and more than 1,200 speakers for in-depth discussions, attracted a cumulative total of 100,000 visitors, and saw over 400 diverse side events. It has solidified its status as a leading crypto event, influencing Hong Kong’s Web3 landscape.

Following the sellout success of its previous editions, Hong Kong Web3 Festival has announced its return on 20–23 April at HKCEC. Now in its 4th year, this four-day event will once again bring tens of thousands of Web3 professionals, investors, and enthusiasts across the globe to connect, learn and be inspired.

Web3 Festival 2026 has set the agenda for Web3 growth and innovation, focusing mainly on traditional finance and crypto finance, AI + Web3, and RWAs.

The conference will also convene top experts and leading Web3 projects to exchange ideas, share best practices and gain perspectives on today’s evolving Web3 landscape.

Featured speakers include:

Paul CHAN Mo-po, GBM, GBS, MH, JP, Financial Secretary of the Government of the Hong Kong Special Administrative Region

Dr. YIP Chee Hang, Executive Director of Intermediaries, Securities and Futures Commission

Xiao Feng, Chairman of Wanxiang Blockchain, Chairman and CEO of HashKey Group

Duncan Chiu, Legislative Council Member (Technology & Innovation Constituency), Hong Kong

Lennix Lai, Chief Commercial Officer, OKX Global

Adeniyi Abiodun, Co-Founder & Chief Product Officer, Mysten Labs

Lily Liu, President, Solana Foundation

Joseph Chalom, CEO, Sharplink

Francis B. Zhou, CEO, Quantum Solutions

Abdelhamid Bizid, Managing Director, BlackRock

Phil Kang, CEO, ZR Financial Group

Yat Siu, Co-Founder and Chairman, Animoca Brands

Bugra Celik, Head of Digital Assets and Currencies at Global Macro, HSBC

Robert Lui, Deloitte China Hong Kong Digital Asset Leader; Member of Task Force on Promoting Web3 Development

DIAO Zhihai, Head of International Business of Wealth Management, CICC

Chris Lee, Vice President, ETF China Asset Management (Hong Kong)

Gavin Wang, Managing Partner & Chief Investment Officer, SNZ Holding & SNZ Capital

David Lee, Chairman, Global FinTech Institute

Min Lin, Managing Director, Head of Global Business Development at Ondo Finance

Join Hong Kong Web3 Festival on April 20–23 and be part of an epic Web3 journey: https://luma.com/hkweb3festival_2026

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