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WOM Protocol Gains Strategic Investment for Web3 Social Revolution

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Blockchain-based marketing technology WOM Protocol, which replaces traditional ads with user-generated content, is thrilled to announce an undisclosed amount of investment from global liquidity provider and multi-stage web3 investment firm, DWF Labs. This strategic investment supports the scaling of the WOM Protocol through more integrations and kick starts a partnership to further the mission of empowering brands, creators, publishers, and social networks to monetize word-of-mouth recommendations.

Web3 social is defined by its decentralized nature, transparency, and emphasis on empowering users. While many web3 social projects focus on issues like digital identity and data ownership, the WOM Protocol distinguishes itself by targeting the primary revenue source for social media platforms: advertising. The global digital advertising market is expected to grow significantly, with estimates projecting it to reach $517.51 billion by 2023, up from $332.84 billion in 2020. Since advertising generates the majority of revenue for Web2 platforms, it represents a massive opportunity to explore in the context of web3 social.

The WOM Protocol is a marketing solution built on web3 that replaces ads with user-generated content (UGC). It enables advertisers to find, track and reward word-of-mouth recommendations, while rewarding creators based on their content engagement and quality ratings. The Protocol includes the WOM Authenticator app, which authenticates recommendations across all WOM integrated platforms, the WOM Campaign Manager, which enables advertisers to find, track and access word-of-mouth recommendations by spending WOM Tokens, a Shopify app, and the underlying payment protocol that automatically rewards creators, authenticators, publishers and platforms in WOM Tokens.

Advertisers benefit from the credibility and authenticity that creators provide, ensuring a transparent and equitable advertising ecosystem that aligns the interests of creators, brands, and platforms. The protocol’s “to-earn” tokenomics is based on existing user behavior, as recommendations are made 2.1 billion times daily. WOM is already live and tested, having processed over 27,886,895 transactions in 2022 alone, with over 110k aggregated WOM videos passing the peer review of content, so-called “authentication”. WOM has meanwhile scaled its own “TikTok of Crypto” app, BULLZ, to onboard more projects and brands through its Campaign Manager, as well as kick-start campaigns for user-generated content.

DWF Labs is the investment firm and liquidity provider for digital assets that supports web3 projects at various stages. Their services include consulting, smart contract auditing, treasury management, and more. With the strategic partnership and investment into WOM, DWF Labs will also be able to benefit their clients and partners by introducing the WOM Protocol as a new content marketing tool. As WOM expands its infrastructure across multiple platforms, it will continue to prove the adoption of word-of-mouth rewards as a replacement for traditional advertising.

According to Andrei Grachev, Managing Partner of DWF Labs: “We see tremendous potential in WOM Protocol’s innovative approach to word-of-mouth marketing. The Protocol’s ability to authenticate recommendations, incentivize creators, and reward authenticators and platforms has the potential to revolutionize the way brands and creators connect with their audiences. We are excited to be a part of this groundbreaking project and look forward to seeing the impact it will have on the industry.”

Melanie Mohr, Founder & CEO of WOM Protocol, also commented: “We are thrilled to have DWF Labs on board as an investor and liquidity provision partner. This investment underscores the strength of our technology and its potential for the future of marketing. With the support of DWF Labs, we will continue to develop and expand the WOM Protocol, bringing it to new audiences around the world.”

About the WOM Protocol

WOM (word-of-mouth) Protocol is a blockchain-based protocol that gives brands, content creators, publishers, and social networks a way to monetize word-of-mouth recommendations on any website, app or platform. WOM is backed by seasoned investors from around the globe. For more info about WOM: https://womprotocol.io

About DWF Labs

DWF Labs is a liquidity provider and multi-stage web3 investment firm with offices in Singapore, Switzerland, the British Virgin Islands, the United Arab Emirates, South Korea and Hong Kong. The investment company is an affiliate of Digital Wave Finance (DWF), one of the world’s largest high-frequency cryptocurrency trading entities, which trades spot and derivatives markets on over 40 top exchanges. DWF Labs seeks to invest and support bold founders who want to build the future of Web3. For more information on DWF Labs, visit: https://www.dwf-labs.com/

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Hong Kong Web3 Festival 2025’s Title Sponsor OKX Web3 Launches Exclusive NFT Tickets

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OKX Web3 has confirmed its continued support to Hong Kong Web3 Festival, recommitting as a Title Sponsor of the third edition of this epic conference taking place from April 6 to 9 at HKCEC. Its exclusive NFT tickets, 15% off the regular ticket price, are available for grabs now. See more details at https://www.okx.com/ul/q3xd9N

As a pioneer in driving innovations in the Web3 ecosystem globally, OKX Web3 is committed to fostering industry growth through technological advancements and has developed OKX Wallet as one of the industry-leading decentralized multi-chain wallets, which is capable of supporting over 100 public blockchains and offering users a seamless, one-stop experience in the Web3 world. As of November 20, the OKX Wallet plugin for Google Chrome has surpassed 2 million downloads, serving as a critical gateway for users to securely access and navigate the Web3 space.

Hong Kong Web3 Festival, co-hosted by Wanxiang Blockchain Labs and HashKey Group and organized by W3ME, is Asia’s premiere crypto gathering that convenes the world’s smartest minds in the Web3 and crypto space. Its previous editions, which took place in April 2023 and 2024, brought together over 250 exhibitors, more than 800 speakers, 80,000 visitors and 300 side events. Previous speakers in 2023 and 2024 included prominent figures like Paul CHAN Mo-po, GBM, GBS, MH, JP, Financial Secretary of the Government of the Hong Kong Special Administrative Region, Vitalik Buterin, Co-founder of Ethereum, and Cathie Wood, Founder, CEO and CIO of ARK Invest.

Building on the record-breaking success of its previous editions, this year’s Festival is expected to witness an estimated tens of thousands of attendees from across the globe. The event goes beyond a simple conference, as it unites industry leaders and game-changers to explore the future of Web3 and showcase the latest Web3 solutions and progress.

Taking an area of over 14,000㎡at the iconic HKCEC, which is 1.5 times larger than previous ones, the conference creates an ideal networking and learning environment, with regular conference areas and exhibition spaces embracing professionals, investors, enthusiasts, and leading projects worldwide who will delve into the latest progress, solutions, trends, and policies in Web3 and crypto.

Early bird registration is closing soon! Save $400 by registering before Dec. 31: https://www.web3festival.org/hongkong2025/#/en

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WOM Protocol: Pioneering the Future of SocialFi with a Powerful Layer 1 Solution

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WOM Protocol was early to the SocialFi space back in 2020 – when the path to revolutionizing marketing wasn’t easy. SocialFi faced hard times in recent years, with many “to-earn” models failing to match the user retention seen in Web2 social networks. But through relentless innovation, WOM has shown remarkable persistence. Thanks to its engaging daily reward mechanism, users didn’t just stick around – they grew. Now, with the numbers to prove its impact, WOM is making its boldest move yet: launching a powerful EVM Layer 1 blockchain infrastructure redefine authenticity, trust and community in a decentralized world.

And the Timing Couldn’t Be Better

Traditional ads are fading – and consumers are tuning out. People are tired of ads, and the numbers say it all. 70% of millennials and Gen Z have stopped watching TV ads, 65% skip YouTube ads, and 86% are blind to banners and pop-ups. Even influencers are losing credibility, with 43% of consumers finding their content fake. Traditional advertising isn’t just annoying; it’s ineffective. It’s time for a new approach that feels real, builds trust and actually connects with people.

The WOM Solution: Rewarding Authentic Advocacy

WOM Protocol leverages blockchain to reward genuine peer-to-peer recommendations, replacing intrusive ads with authentic user-generated content (UGC). The protocol’s ecosystem includes:

  • Creators: Share authentic product recommendations and earn WOM Tokens .
  • Authenticators: Verify content authenticity, creativity, and positivity .
  • Platforms: Integrate the protocol and monetize through WOM rewards instead of ads .
  • Brands: Access genuine, peer-validated recommendations to connect authentically with consumers .

This decentralized ecosystem ensures that everyone—from content creators to validators to platforms—has aligned incentives to maintain authenticity and quality.

The Power of Authentic Content in 2024

Recent statistics highlight the growing importance of authentic, user-generated content (UGC) in the marketing landscape:

  • 60% of consumers trust UGC more than any other type of content when making purchasing decisions.
  • 40% of shoppers say UGC is critical to their buying process.
  • 93% of marketers report that UGC performs better than branded content.
  • 90% of consumers are influenced by UGC when making a purchase.

These insights underscore the effectiveness of genuine peer-driven content in driving brand engagement and sales. In an age where consumers crave authenticity, WOM Protocol provides the infrastructure to capitalize on this behavior.

WOM Protocol’s Achievements

Since its launch, WOM Protocol has demonstrated consistent growth and sustainability:

  • Over 281,000 Peer-Reviewed Videos
  • Daily Transactions: The ecosystem handles between 50,000 to 200,000 daily transactions, including content creation, staking and reward distribution.
  • Sustainable Rewards: WOM Protocol has distributed rewards daily over the past few years to a growing user base of creators, authenticators, and platforms who continuously contribute to the network.
  • Powerful Tools: The WOM Campaign Manager allows advertisers to access authentic UGC and run targeted campaigns. The WOM Authenticator App enables users to validate content from the BULLZ app, ensuring no piece of content goes unreviewed. This validation process has led to an impressive +40% retention rate among users.
  • BULLZ App Success: The BULLZ app, dedicated to web3 and crypto recommendations, has grown to over 158,000 users and generated more than 12 million views. The app also features a separate BULLZ campaign manager for web3 brands to request videos directly from the BULLZ creator community.

This sustained reward distribution and suite of innovative tools ensure that participants are consistently incentivized, reinforcing a thriving and collaborative ecosystem.

Why WOM Needs a Dedicated Layer 1 Blockchain

The success of WOM Protocol has shown the need for a scalable, efficient infrastructure to handle rising transaction volumes and to reduce fees for its growing user base. To achieve this, WOM has developed in 2024 its own EVM based Layer 1 infrastructure, capable of processing 10,000 transactions per second (TPS) with fees as low as $0.0001. This powerful EVM ensures fast and seamless interactions for creators, authenticators, platforms and advertisers. With a public testnet launching in Q1 2025 and a mainnet in Q2 2025, the WOM Chain will drive full decentralization, paving the way for community-driven governance and the transition to a DAO where users collectively shape the future. WOM Protocol is more than just a marketing tool – it’s the engine of a decentralized, authentic and user-driven economy.

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Press Release

0xFútbol Announces Exclusive $FUTBOL Presale to Celebrate XDC’s Strategic Investment

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For decades, fútbol’s ecosystem has upheld a status quo that leaves fans disconnected—without a voice, a stake, or a meaningful way to be part of the game they love. Despite fútbol’s global popularity, there has been no unified platform that truly empowers fans or brings them closer to the sport in transformative ways.

Founded by visionary builders from Uruguay and Argentina, 0xFútbol is changing the game. By leveraging blockchain technology, they are creating a digital hub for the world’s 4 billion fútbol fans—a place where they can connect, compete, and even own a piece of fútbol’s future. 0xFútbol transforms watchers into owners, redefining what it means to be a fútbol fan in the modern era.

From watchers to owners

The fútbol community is vast, yet fragmented. 0xFútbol’s mission is to bring it together by delivering engaging experiences that resonate with every fan. From games to tools, every product is a step toward building a thriving, interconnected community.

0xFútbol recently acquired MetaSoccer, the first fútbol manager game, and has been actively working to improve and expand its features. Now in its private beta phase, MetaSoccer has already captivated over 40,000 fans with its innovative approach to managing teams and competing using blockchain-based assets. Alongside MetaSoccer, 0xFútbol is developing additional products like Fútbol PM, a prediction market where fans can showcase their knowledge, and Wonderkid, a hyper-casual Telegram game designed for quick, competitive fun.

Every new fan strengthens the community. With each voice added, the collective power of fútbol fans grows, paving the way to shake up the status quo. Together, 0xFútbol isn’t just building products—it’s building a movement.

“Imagine millions of fútbol fans united in one ecosystem. The energy, the culture, the shared passion—this is the future 0xFútbol is building. It’s a future where fans actively shape the game they love, not just watch from the sidelines.” Says Agu Rodríguez, CEO.

$FUTBOL Presale with XDC Network

In a significant milestone, the XDC Network has joined 0xFútbol as a strategic investor, recognizing the platform’s potential to transform fútbol through blockchain. This partnership represents a major step forward in 0xFútbol’s journey to create a unified and interactive fútbol ecosystem.

As part of this collaboration, 0xFútbol will host an exclusive presale for the XDC community starting on December 16th. This presale offers early supporters a chance to acquire the $FUTBOL token, which powers the entire 0xFútbol ecosystem.

The $FUTBOL token is more than just a digital asset—it’s the backbone of the platform. It enables users to access key products like MetaSoccer and Fútbol PM, participate in governance, and unlock future opportunities as the ecosystem grows. With $FUTBOL, fans are empowered to move from spectatorship to ownership, shaping the future of fútbol while engaging with innovative products and experiences.

This collaboration with XDC highlights the growing recognition of 0xFútbol’s potential to revolutionize how fútbol fans interact with the sport. By combining blockchain innovation with fútbol culture, 0xFútbol is positioning itself as a leader in the Web3 fútbol space.

Join us now!


Twitter | Website | Presale

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