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WOM Protocol Gains Strategic Investment for Web3 Social Revolution

Published

2 years ago

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Blockchain-based marketing technology WOM Protocol, which replaces traditional ads with user-generated content, is thrilled to announce an undisclosed amount of investment from global liquidity provider and multi-stage web3 investment firm, DWF Labs. This strategic investment supports the scaling of the WOM Protocol through more integrations and kick starts a partnership to further the mission of empowering brands, creators, publishers, and social networks to monetize word-of-mouth recommendations.

Web3 social is defined by its decentralized nature, transparency, and emphasis on empowering users. While many web3 social projects focus on issues like digital identity and data ownership, the WOM Protocol distinguishes itself by targeting the primary revenue source for social media platforms: advertising. The global digital advertising market is expected to grow significantly, with estimates projecting it to reach $517.51 billion by 2023, up from $332.84 billion in 2020. Since advertising generates the majority of revenue for Web2 platforms, it represents a massive opportunity to explore in the context of web3 social.

The WOM Protocol is a marketing solution built on web3 that replaces ads with user-generated content (UGC). It enables advertisers to find, track and reward word-of-mouth recommendations, while rewarding creators based on their content engagement and quality ratings. The Protocol includes the WOM Authenticator app, which authenticates recommendations across all WOM integrated platforms, the WOM Campaign Manager, which enables advertisers to find, track and access word-of-mouth recommendations by spending WOM Tokens, a Shopify app, and the underlying payment protocol that automatically rewards creators, authenticators, publishers and platforms in WOM Tokens.

Advertisers benefit from the credibility and authenticity that creators provide, ensuring a transparent and equitable advertising ecosystem that aligns the interests of creators, brands, and platforms. The protocol’s “to-earn” tokenomics is based on existing user behavior, as recommendations are made 2.1 billion times daily. WOM is already live and tested, having processed over 27,886,895 transactions in 2022 alone, with over 110k aggregated WOM videos passing the peer review of content, so-called “authentication”. WOM has meanwhile scaled its own “TikTok of Crypto” app, BULLZ, to onboard more projects and brands through its Campaign Manager, as well as kick-start campaigns for user-generated content.

DWF Labs is the investment firm and liquidity provider for digital assets that supports web3 projects at various stages. Their services include consulting, smart contract auditing, treasury management, and more. With the strategic partnership and investment into WOM, DWF Labs will also be able to benefit their clients and partners by introducing the WOM Protocol as a new content marketing tool. As WOM expands its infrastructure across multiple platforms, it will continue to prove the adoption of word-of-mouth rewards as a replacement for traditional advertising.

According to Andrei Grachev, Managing Partner of DWF Labs: “We see tremendous potential in WOM Protocol’s innovative approach to word-of-mouth marketing. The Protocol’s ability to authenticate recommendations, incentivize creators, and reward authenticators and platforms has the potential to revolutionize the way brands and creators connect with their audiences. We are excited to be a part of this groundbreaking project and look forward to seeing the impact it will have on the industry.”

Melanie Mohr, Founder & CEO of WOM Protocol, also commented: “We are thrilled to have DWF Labs on board as an investor and liquidity provision partner. This investment underscores the strength of our technology and its potential for the future of marketing. With the support of DWF Labs, we will continue to develop and expand the WOM Protocol, bringing it to new audiences around the world.”

About the WOM Protocol

WOM (word-of-mouth) Protocol is a blockchain-based protocol that gives brands, content creators, publishers, and social networks a way to monetize word-of-mouth recommendations on any website, app or platform. WOM is backed by seasoned investors from around the globe. For more info about WOM: https://womprotocol.io

About DWF Labs

DWF Labs is a liquidity provider and multi-stage web3 investment firm with offices in Singapore, Switzerland, the British Virgin Islands, the United Arab Emirates, South Korea and Hong Kong. The investment company is an affiliate of Digital Wave Finance (DWF), one of the world’s largest high-frequency cryptocurrency trading entities, which trades spot and derivatives markets on over 40 top exchanges. DWF Labs seeks to invest and support bold founders who want to build the future of Web3. For more information on DWF Labs, visit: https://www.dwf-labs.com/

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Press Release

TradeSta Launches “Collateral Back” Campaign: 50% collateral back on First Liquidation for Traders

Published

2 weeks ago

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May 21, 2025

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TradeSta, the next-gen decentralized perpetuals trading platform built on Avalanche c-chain, is giving traders a second chance — literally.

Starting Tuesday 20th May 2025, the platform has launched its TradeStaCollateralBack campaign, offering a 50% refund on collateral (up to $25 USDC) for users who get liquidated on their first trade during the promotional period.

This bold new initiative is part of TradeSta’s mission to make high-leverage DeFi trading more accessible, transparent, and forgiving for newcomers and seasoned traders alike.

The campaign runs from Tuesday, May 20 through Tuesday, June 3, 2025 at 23:59 UTC.

“At TradeSta, we’re building more than just another DEX — we’re creating a trading experience that’s fast, fair, and actually puts the user first,” said Kieron Cartledge, Founder and CEO of TradeSta. “This campaign is our way of saying: it’s okay to take a swing — we’ve got your back if you miss.”

🔥 Here’s How It Works

Eligible users who open a position and get liquidated during the campaign will receive 50% of their collateral back, up to $25 USDC — no strings attached.

To qualify:

  • Minimum position size: $10 USDC
  • Minimum leverage: 10x
  • Must be the first loss from that wallet during the campaign
  • Refunds are processed in USDC on Avalanche C-Chain
  • Payouts sent within 72 working hours of liquidation

Whether you’re trading BTC, ETH, AVAX, gold, oil, or even RWAs, TradeSta gives you full control from start to finish. No KYC, no signups, just pure onchain execution — with lightning-fast trades, real-time pricing via Pyth Network.

✨ Why This Matters

Trading with leverage can be intimidating, especially for new users exploring DeFi for the first time. TradeSta’s campaign reduces the fear factor by offering a real incentive to test the waters — without getting burned.

“It’s not about encouraging risk,” Cartledge added. “It’s about rewarding participation and showing the community that DeFi doesn’t have to be cold, complex, or unforgiving.”

🚀 About TradeSta

TradeSta is a self-custodial perpetuals trading platform that allows users to trade crypto, commodities, FX, and real-world assets with up to 100x leverage — all without giving up control of their funds. Built on Avalanche & powered by Pyth Network, TradeSta combines DeFi values with CEX-like performance.

Start trading today at https://tradesta.io

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Press Release

HODL 2025 opens in Dubai, advancing the Emirates’ position as a global financial innovation hub

Published

3 weeks ago

on

May 15, 2025

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HODL 2025, organised by Trescon, the world’s longest-running Web3 event, officially opened today at Madinat Jumeirah, Dubai, marking a pivotal moment in the evolution of blockchain and decentralized finance (DeFi).

The prestigious two-day event follows the Dubai FinTech Summit that commenced on 12th May. During the Summit’s opening ceremony, His Excellency Essa Kazim, Governor of Dubai International Financial Centre (DIFC), announced the launch of the inaugural Dubai Future Finance Week, scheduled for 2026. This flagship initiative will bring together major financial events—including Dubai FinTech Summit, Future Sustainability Forum, Private Capital Forum, Seamless Middle East, HODL Summit, and Dubai Future District Fund AGM—under a unified theme: “Pioneering tomorrow’s financial landscape: Innovation, sustainability, and global connectivity.”

“Being part of the upcoming Dubai Future Finance Week reflects our commitment to fostering innovation and collaboration in the Web3 space,” said Mohammed Saleem, Founder & Chairman, Trescon. “We are proud to contribute to Dubai’s vision of becoming a global financial powerhouse.”

Crypto Rulebook: Toward Global Standards

A day 1 highlight was the expert panel “Crypto rulebook: Global best practices and regulatory measures”, moderated by Saqr Ereiqat, Secretary General, Dubai Digital Asset Association. Speakers included:

  • Dyma Budorin, CEO, Hacken
  • Samir Safar-Aly, MENA FinTech Association
  • Erwin Voloder, European Blockchain Association
  • Belal Jassoma, DMCC

“We want to have the best ecosystem for entrepreneurs to run their business.” — Dyma Budorin
 “Regulations need to catch up and work together.” — Samir Safar-Aly


The discussion emphasized the need for global regulatory coherence and innovation-friendly compliance frameworks.

Insuring Web3: A $6 Trillion Opportunity

Another standout session, “Insuring the Future of Crypto: Bridging Risk & Innovation in the Digital Asset Economy”, spotlighted the crucial role of insurance in de-risking digital finance.

“Insurance has been a bedrock component of sustainability; it is a $6 trillion market.” — Joseph Ziolkowski

The panel explored how risk-aligned insurance solutions are key to unlocking institutional trust and long-term ecosystem resilience.

During his session, Cristian Ulloa, Co-Founder & CEO of Liquid Loans, Platinum sponsor of HODL 2025, shared valuable strategies for building wealth in crypto while steering clear of common pitfalls that lead to crypto regret.

Global Leaders on the HODL Stage

Day 1 also featured other prominent speakers sharing insights across DeFi, tokenisation, compliance, and blockchain banking including:

  • Corbin Fraser, CEO, Bitcoin.com
  • Nils Andersen-Röed, Global Head of FIU, Binance
  • Gracy Chen, CEO, Bitget
  • Rifad Mahasneh, CEO MENA, OKX
  • Robert Crossley, Global Head, Franklin Templeton
  • Joseph Ziolkowski, CEO, Relm Insurance

View the full speaker lineup and agenda:

Ecosystem Support: HODL 2025 @ponsors and exhibitors

Sponsors:

Platinum: Liquid Loans.io
After Party: Coinvoyage
Gold: Tata Consultancy Services (TCS), Gofaizen & Sherle
Silver: Facephi
Bronze: Skygate Network, FMCPay, Pays Solutions, PEP

Exhibitors: SWAG42, Thesaurum, Travel Swap, Any2Pay
 Startup Pods: Scintilla, Boston Trading Co, Ace Capital, vbanq

Top Media Partners Covering HODL 2025

HODL 2025 is proudly backed by leading media outlets amplifying its global reach:

  • Official Media Partner: CNN Business Arabic
  • Exclusive Media Partner: Khaleej Times
  • Ecosystem Partner: Entrepreneur Middle East
  • Business Media Partner: Arabian Business
  • Digital PR Partner: ZEX PR Wire

These partnerships ensure HODL 2025 headlines the conversation on Web3, innovation, and the decentralised future.

About HODL

HODL, born from the legacy of the iconic World Blockchain Summit (WBS) and organised by Trescon, is the world’s longest running blockchain event series with 29 global editions across cities like Dubai, Singapore, and Bangkok. Since 2017, HODL has served as a platform for blockchain deal-making, innovation, and connecting disruptive projects with investors, enterprises, and governments. Join HODL Dubai on May 14-15, 2025, to engage with industry leaders, explore cutting-edge blockchain developments, and secure your place at the forefront of Web3 innovation.

For more information visit https://hodlsummit.com/

Media Contact:
Shadi Dawy
Shadi@tresconglobal.com

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Press Release

Global Crypto Leaders to Converge in Dubai for Historic 30th Edition of HODL

Published

3 weeks ago

on

May 13, 2025

By

  • 5,000+ global leaders, investors, and innovators to gather in Dubai for the world’s longest-running Web3 and crypto summit.
  • Agenda spotlights tokenisation, decentralised finance, modular blockchain, and AI-powered infrastructure.
  • UAE Regional Round of the Startup World Cup, in partnership with Pegasus Tech Ventures, to offer blockchain start-ups a shot at $1M in investment at global finals.

The landmark 30th edition of the HODL (Formerly World Blockchain Summit), the world’s longest-running Crypto & Web3 Summit series is set to return to Dubai on 14-15 May 2025 at Madinat Jumeirah. HODL will bring together over 5,000 attendees, including policymakers, regulators, institutional investors, technological innovators, and entrepreneurs to drive critical conversations and partnerships shaping the future of decentralised finance, asset tokenisation, and AI-powered infrastructure.

Organised by Trescon and building on the legacy of the World Blockchain Summit, HODL has hosted 29 editions across key global hubs, including Dubai, Singapore, and Bangkok. This milestone event in Dubai cements its position as a leading global platform for blockchain innovation and strategic collaboration.

“HODL has become the definitive platform for blockchain innovation in the Middle East and beyond. This 30th edition marks a turning point as institutional adoption meets breakthrough tech. We’re proud to drive the conversations shaping the future of decentralisation,” said Mohammed Saleem, Founder & Chairman of Trescon.

HODL will spotlight cutting-edge developments driving the crypto and Web3 ecosystem — including real-world asset tokenization, advancements in modular blockchain infrastructure, the next wave of DeFi innovation, evolving regulatory frameworks, and enhanced security protocols for digital assets. These trends are accelerating global momentum toward institutional and enterprise blockchain adoption.

Featuring a powerhouse line-up of speakers including:

  • Corbin Fraser, Chief Executive Officer, Bitcoin.com
  • Nils Andersen-Röed, Global Head of FIU, Binance
  • Gracy Chen, Chief Executive Officer, Bitget
  • Rifad Mahasneh, Chief Executive Officer MENA, OKX
  • Robert Crossley, Global Head of Industry and Digital Advisory Services, Franklin Templeton
  • Joseph Ziolkowski, Chief Executive officer, Relm Insurance
  • Viktor Fischer, Managing Partner, RockawayX
  • Vivien Lin, Chief Product Officer, BingX
  • Luther Maday, Global Head of Payments, Algorand Foundation
  • Dyma Budorin, Co-Founder and Chief Executive Officer, Hacken Click here to see full list of speakers.

“HODL 2025 is where the future of Web3 and crypto innovation takes shape. I am thrilled to collaborate with pioneers shaping this exciting digital revolution,” stated Corbin Fraser, CEO of Bitcoin.com.

Talking about the opportunity, Nils Andersen-Röed, Global Head of FIU at Binance remarked,

“Excited to share insights on blockchain and connect with leaders driving GameFi, NFTs, and Web3 advancements at HODL 2025.“

In a significant development for the region’s innovation landscape, HODL has partnered with Pegasus Tech Ventures to host the UAE Regional Round of the Startup World Cup,

offering emerging blockchain ventures a chance to pitch for a place at the global finals and compete for a $1 million investment. Pegasus has invested in over 260 companies, with 71 exits and 22 IPOs, providing a formidable launchpad for start- up growth.

HODL 2025 provides its attendees unprecedented access to more than 500 institutional investors, creating opportunities for strategic collaborations with

industry leaders, regulatory authorities, enterprise organisations, and government officials. This environment is optimally structured for capital formation, strategic insight development, and institutional partnerships.

Reflecting the growing influence of blockchain in global finance, HODL is backed by leading sponsors and ecosystem partners including:

  • Platinum Sponsor – Liquid Loans
  • After Party Sponsor- Coinvoyage
  • Gold Sponsors – Tata Consultancy Services | Gofaizen & Sherle
  • Silver Sponsor – Facephi
  • Bronze Sponsors – Skygate Network | FMCPAY | Pays.Solutions | P2P

With the strategic support of over 60 global media and listing partners, participating organisations will achieve significant visibility across international platforms. CNN Business Arabic serves as the Official Media Partner, with Khaleej Times as Exclusive Media Partner, and ZEX PR WIRE as the Official Digital PR Distribution Partner.

For more information, visit: https://hodlsummit.com/dubai2025/ For further enquiries, contact:

Shadi Dawi

Sr. Director – PR, Comms., & Media

M: +971 55 498 4989 | E: shadi@tresconglobal.com

About HODL

HODL, born from the legacy of the iconic World Blockchain Summit (WBS) and organised by Trescon, is the world’s longest-running blockchain event series with 29 global editions across cities like Dubai, Singapore, and Bangkok. Since 2017, HODL has served as a platform for blockchain deal-making, innovation, and connecting disruptive projects with investors, enterprises, and governments.

Join HODL Dubai on May 14-15, 2025, to engage with industry leaders, explore cutting-edge blockchain developments, and secure your place at the forefront of Web3 innovation.

Visit https://hodlsummit.com/dubai2025/ for more details and ticket information.

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