Greg Kidd, an early executive at Ripple and a long-time figure in the cryptocurrency space, has shared fresh insights into what truly drives XRP’s long-term relevance. Rather than focusing on short-term price fluctuations, Kidd argues that liquidity and supply dynamics are the most critical factors determining XRP’s role and sustainability within the global financial system.

According to Kidd, XRP’s value proposition lies in its ability to function efficiently within payment infrastructure, not in speculative price movements. He believes that without deep and reliable liquidity, XRP cannot fully perform its intended purpose, regardless of how high its market price may rise.

Early XRP Investment Reflects Long-Term Conviction

Kidd revealed in a past interview that he still holds a substantial XRP position, having acquired roughly 1% of the total XRP supply more than five years ago. This investment predates the wave of institutional adoption and modern crypto market infrastructure, underscoring his long-standing confidence in XRP as a financial utility rather than a speculative asset.

His early involvement gives him a rare, long-term perspective on how real value is created within blockchain ecosystems. Kidd views XRP as a tool designed to solve liquidity challenges in global finance, not simply as a vehicle for price appreciation.

XRP’s Role as a Bridge Asset in Ripple’s Ecosystem

Kidd emphasized that XRP’s primary function is to act as a bridge asset within Ripple’s payment network. While Ripple builds enterprise-grade systems for cross-border transfers, XRP enables seamless movement of value between different fiat currencies.

He noted that XRP’s effectiveness is independent of Ripple’s corporate performance. Instead, the token’s strength lies in its ability to provide fast, cost-efficient liquidity across markets, making it suitable for large-scale transactional use.

Liquidity Matters More Than Price

A key takeaway from Kidd’s commentary is that liquidity outweighs price when it comes to XRP’s utility. High liquidity allows participants to move in and out of positions quickly, with minimal slippage—an essential requirement for institutional and cross-border payment use cases.

Kidd explained that even if XRP’s price increases, a lack of deep and efficient markets would limit its usefulness. In contrast, strong liquidity enables XRP to function as a reliable transactional instrument within the global payments ecosystem.

Supply, Demand, and Long-Term Price Potential

While liquidity is central to XRP’s role, Kidd acknowledged that supply constraints and rising demand naturally influence price over time. As adoption grows and markets mature, increased demand relative to available supply could support long-term price appreciation.

However, he stressed that any meaningful upside would be driven by real usage and sustained participation rather than speculation. In his view, price growth should be a byproduct of utility, not the primary objective.

Ripple’s Vision for Blockchain-Based Banking

Beyond XRP, Kidd has shared a broader vision for Ripple’s role in transforming traditional finance. Speaking at the XRP Las Vegas conference in June 2025, he suggested that blockchain technology could modernize legacy banking systems and integrate traditional institutions into decentralized networks.

In his current role as CEO of Vast Bank, Kidd is working on issuing FDIC-insured U.S. dollar tokens on the XRP Ledger. These tokens operate under a fractional-reserve model and aim to deliver capital efficiency, interest generation, regulatory protection, and 24/7 cross-border payment capabilities. He also plans to expand this framework to other currencies, including the British pound and the euro.

Conclusion

Greg Kidd’s perspective reinforces the idea that XRP’s long-term success depends far more on liquidity, structured adoption, and real-world utility than on short-term price action. While price appreciation may follow as markets deepen, Kidd believes XRP’s true value lies in its ability to function as a reliable bridge asset within a modernized global financial system.

In a meme coin world full of short-term hype and broken promises, Hotako ($HOTA) emerges as a refreshing exception — a project with heart, culture, and a real plan.

Born from Japan’s creative spirit and powered by a global team, Hotako is more than just a meme — it’s a full-fledged movement combining storytelling, education, and entertainment, wrapped in the charm of an anime-inspired cosmic cat from Planet Nyaru.

A Meme Coin Built with Vision

Hotako’s story revolves around a curious cat-girl from Planet Nyaru who travels to Earth to teach humans the joy of learning and exploration through fun and community.

But behind this adorable character lies a professional team with a strategic roadmap, aiming to redefine what a meme coin can achieve.

While most meme coins pump and dump — taking investor funds and disappearing, Hotako is built differently.

The team’s vision is clear: to create a meme coin that delivers real value, rewards long- term holders, and sustains investor confidence through transparency, innovation, and continuous development.

Massive Marketing & Partnerships

The Hotako team is executing one of the most comprehensive marketing strategies in the current meme coin market:

• Top-tier KOLs and YouTube influencers onboarded globally.
• Cross-platform marketing on Twitter (X), Reddit, Binance Square, and more.
• Strategic partnerships with major Web3 platforms like Intract, DogWithCap, and IQAICOM and 30 plus crypto projects.
• Community engagement campaigns, including the ongoing Hotako Meme Contest, Shilling Contest and upcoming NFTs with real rewards.
• Upcoming billboard, CEX listing partnerships, and PR collaborations across Asia, the US, and Europe.
• Optimized profiles on DexTools and DexScreener, including promotional boosts.
• Paid ads across crypto media platforms.
• Planned CoinMarketCap and CoinGecko listings.
• Listings on top discovery platforms.
• Upcoming CEX, billboard, and global PR collaborations

These efforts ensure Hotako reaches audiences far beyond typical meme coin boundaries — connecting both casual users and serious Web3 investors.

Launching on Pump.fun 7th January 2026 at 14:00 UTC

The official launch of $HOTA will take place on 7th January 2026 at 14:00 UTC, exclusively on Pump.fun.
Don’t miss your chance to join early — the Snack Squad is growing fast.

Hotako is gearing up for its official debut on Pump.fun, one of Solana’s most active and transparent launch platforms, ensuring a fair and open entry for all investors.

But the Pump.fun launch is just the beginning. The roadmap ahead includes:
• CEX Listings
• NFT Collections & Airdrops
• Interactive “Snack Missions” & Nyaruverse Expansion
• Global collaborations with AI, Gaming, and Web3 communities

$HOTA — Where Memes Meet Meaning.

Hotako NFTs — Rewarding Long-Term Holders

Following launch, Hotako plans to introduce limited NFTs tied to its Nyaru universe. These collectibles will be airdropped to the top 100 long-term holders as a way to recognize early belief and community commitment.

Redefining the Meme Coin Meta

Hotako’s approach combines humor, culture, and strategy — but with investor value at its core.

The team’s goal is to build a meme coin that lasts, one that grows stronger over time instead of collapsing after launch. By aligning storytelling with community-driven token utility and consistent marketing execution, $HOTA aims to prove that meme coins can be both fun and financially rewarding.

“Hotako represents a new kind of meme movement — one that respects investors, builds trust, and focuses on sustainable growth,” said a project spokesperson. “We’re not here for a quick pump; we’re here to build a lasting legacy.

🌐 Official Links

Website: https://hotako.fun
Twitter (X): https://x.com/HOTA_Adventure
Telegram: https://t.me/HOTA_Adventure
Instagram: https://www.instagram.com/hota_adventure/
Tiktok: https://www.tiktok.com/@hota_adventure

Digital asset treasury firms are heading into 2026 facing their most serious test yet. After rapid growth during the last crypto cycle, industry executives are warning that many companies built primarily around holding digital assets—especially altcoins—may not survive the next market downturn. As investor scrutiny intensifies and token prices remain volatile, the era of simple accumulation as a business model appears to be coming to an end.

Over the past year, dozens of digital asset treasury (DAT) firms launched with the goal of giving public market investors exposure to cryptocurrencies. While the strategy initially attracted attention during bullish conditions, declining asset prices and tighter capital markets have exposed structural weaknesses across the sector.

Mounting Pressure on Crypto Treasury Companies

Altan Tutar, co-founder and CEO of MoreMarkets, believes the outlook for many digital asset treasury firms is increasingly bleak. He argues that the market has become overcrowded, with several firms struggling to justify their valuations relative to the assets they hold.

According to Tutar, companies focused primarily on altcoins are likely to face the greatest risk. Maintaining market capitalization above net asset value becomes difficult when token prices fall and liquidity dries up. Even firms holding major assets such as Ethereum, Solana, or XRP are not immune, he cautions, unless they offer more than passive exposure.

In this environment, treasury companies that fail to generate consistent returns or provide tangible value beyond asset accumulation could be forced into selling their holdings simply to cover operating expenses. That outcome not only erodes investor confidence but also accelerates downward pressure during market stress.

Bitcoin Treasuries Are Not Immune

Concerns extend beyond altcoin-focused firms. Ryan Chow, co-founder of Solv Protocol, points to the rapid rise of Bitcoin treasury companies as a potential warning sign. At the start of 2025, roughly 70 companies held Bitcoin on their balance sheets. By midyear, that number had grown to more than 130.

Chow argues that holding Bitcoin alone is not a guaranteed growth strategy. Without yield generation or liquidity planning, treasury firms risk becoming forced sellers during downturns. He notes that the strongest performers are those treating crypto reserves as part of a broader financial strategy—using on-chain tools to generate income, access liquidity, or manage risk during periods of volatility.

By contrast, companies that positioned crypto accumulation primarily as a branding or marketing exercise often struggle once market sentiment shifts. As operating costs rise and funding becomes scarce, these firms may find themselves liquidating assets at unfavorable prices.

ETFs Raise the Bar for Treasury Firms

Adding to the pressure is growing competition from crypto exchange-traded funds. Vincent Chok, CEO of stablecoin issuer First Digital, believes ETFs are reshaping investor expectations. With regulated exposure, improved transparency, and in some cases yield-generating features, ETFs increasingly offer a simpler alternative for investors seeking digital asset exposure.

Chok argues that for digital asset treasury firms to remain relevant, they must evolve toward more traditional financial standards. Strong governance frameworks, transparent reporting, and integration with established financial infrastructure are becoming essential. Treating Bitcoin or other digital assets as just one component of a diversified and professionally managed financial plan will likely determine which firms survive beyond 2026.

A Turning Point for the Digital Asset Treasury Model

The coming year may mark a decisive turning point for the digital asset treasury sector. As the market matures, investors are demanding sustainability, risk management, and real financial performance—not just exposure to volatile assets.

Executives across the industry agree that the next cycle will favor disciplined operators that generate yield, manage liquidity responsibly, and align more closely with traditional finance standards. Firms that fail to adapt may struggle to maintain relevance, while those that do could emerge stronger in a more competitive and institutionalized crypto landscape.

In 2026, survival for digital asset treasury firms will depend less on what they hold—and more on how they manage it.