Press Release
RedKite to launch revolutionary NFT marketplace
Next month sees the launch of RedKite, a new NFT platform aiming to be the bridge that connects collectors of well-established artists to the digital world through creating a new methodology for NFTs and art ownership.
Non-Fungible Tokens (NFTs) have been around for some time now. However, following a few big press stories earlier this year, one being digital artist Beeple selling an NFT for $69 million, it’s only in recent months that we’ve seen some big players in the art world, such as Damien Hirst and Sotheby’s auction house, join in the NFT party.
Currently, most websites presenting NFTs in the form of visual artworks allow artists to upload their own digital files, GIFs, photos or animations and present them for sale for users to buy with cryptocurrency. However, with so many artists creating digital artwork, the whole space has become cluttered, and even some of the leading NFT websites such as Nifty Gateway still have thousands of works in their marketplace, many by predominantly unknown artists.
This is where RedKite comes in to cut the noise. With a founding team built heavily of contemporary art professionals – one being renowned street artist and pioneer in the exploration of graffiti letter forms Ben Eine – the RedKite platform is fully curated, with a focus on artists who already have a big following and are widely collected in the physical art world. The team’s deep ties to current practicing artists and their ability to bring in valuable contemporary names creates a one stop shop for premium digital art collecting.
“In 2001, [American art dealer and curator] Jeffrey Deitch said the Street Art Movement was the biggest art movement in the world. I agreed with him at the time. We’re now in 2021 and although it blows my mind, I believe digital art is the future. RedKite’s set up, where artists get to create physical pieces that relate to the digital works, makes more sense to me.” Ben Eine, street artist
With all of the artwork on the platform being carefully selected by RedKite’s in-house curatorial team, who between them have many years experience in running galleries, publishing limited editioned art and shaping artists’ careers, a close partnership that helps facilitate this lies with Ourtypes, an international art studio managing some of the most leading street artists and graffiti writers in the world.
Ourtypes’ impressive projects include a mural on the London Eye and the production of one of the largest paintings ever created in partnership with Zippo. The cumulative following of Ourtypes and its artists currently sits at around 3 million and the volume of interest in the group is expected to significantly grow as their artists gain further exposure and continue to create ground-breaking work.
As an active studio that’s constantly working on new projects and embracing new technology, Ourtypes like the concept of the NFT space, and many of their artists, including Eine, whose work was once gifted to President Obama by UK Prime Minister David Cameron, have been dipping their toes in the digital medium for some time, but it wasn’t until they spoke to RedKite that it the idea resonated.
Juan Topping of Ourtypes said: “We’d been approached by a lot of NFT spaces in the past, with everyone wanting to work with our artists, however, it wasn’t until we heard about RedKite’s idea of the artists producing physical works to create asset backed NFTs that it all seemed to make sense”.
Cementing this new relationship, Eine and other artists from the Ourtypes family are likely to be the first in line for RedKite’s debut NFT drops, paving the way for other leading artists to jump on board.
On top of all this RedKite is looking to utilise some of the best tech in the space as well as bringing innovative solutions to the table. They will also be introducing some of the first asset-backed NFTs into the space. This means that each NFT bought and sold is associated with an original piece of work, such as a painting, that physically exists and will be publicly exhibited. By doing this, not only does a collector get to own part of a piece of art that exists in the real world, but it also means the value of the associated NFTs will not fall below a certain point. This is, due to them representing a fraction of a physical artwork that will hold its value or, more likely, increase in value as time goes on.
Environmental issues are often addressed when talking about NFTs and RedKite takes this seriously, offering carbon-neutral transactions. They aim to make this possible by offsetting their energy usage that is used on the Layer 2 of the Ethereum Network that they run on.
With this new platform, Redkite is looking to continue the development of the growing contemporary art market by bringing art collecting into the current digital climate.
Powered by blockchain technology to break down ownership of high-value pieces, their aim is to ultimately increase accessibility and utility for all.
Alongside the platform, RedKite will also be launching the KITE token, with its main utility deriving from running a Collectors Club. Avid investors can sign up to find out more information about how a public sale will be run via the RedKite website, Twitter and Telegram. Those that want premium NFTs can expect first drops to happen in December, with visual content appearing via instagram.
RedKite will be running a competition in order to excite and strengthen the community. Prices will include an original work of art by Ben Eine, five prints provided by Ourtypes, NFTs and Token Prizes. In order to find out more head over to the RedKite website and subscribe.
If you wish to learn more about the team’s extensive background and technicalities of the project visit RedKite and read through their whitepaper.
Links:
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Press Release
Hong Kong Web3 Festival 2025’s Title Sponsor OKX Web3 Launches Exclusive NFT Tickets
OKX Web3 has confirmed its continued support to Hong Kong Web3 Festival, recommitting as a Title Sponsor of the third edition of this epic conference taking place from April 6 to 9 at HKCEC. Its exclusive NFT tickets, 15% off the regular ticket price, are available for grabs now. See more details at https://www.okx.com/ul/q3xd9N
As a pioneer in driving innovations in the Web3 ecosystem globally, OKX Web3 is committed to fostering industry growth through technological advancements and has developed OKX Wallet as one of the industry-leading decentralized multi-chain wallets, which is capable of supporting over 100 public blockchains and offering users a seamless, one-stop experience in the Web3 world. As of November 20, the OKX Wallet plugin for Google Chrome has surpassed 2 million downloads, serving as a critical gateway for users to securely access and navigate the Web3 space.
Hong Kong Web3 Festival, co-hosted by Wanxiang Blockchain Labs and HashKey Group and organized by W3ME, is Asia’s premiere crypto gathering that convenes the world’s smartest minds in the Web3 and crypto space. Its previous editions, which took place in April 2023 and 2024, brought together over 250 exhibitors, more than 800 speakers, 80,000 visitors and 300 side events. Previous speakers in 2023 and 2024 included prominent figures like Paul CHAN Mo-po, GBM, GBS, MH, JP, Financial Secretary of the Government of the Hong Kong Special Administrative Region, Vitalik Buterin, Co-founder of Ethereum, and Cathie Wood, Founder, CEO and CIO of ARK Invest.
Building on the record-breaking success of its previous editions, this year’s Festival is expected to witness an estimated tens of thousands of attendees from across the globe. The event goes beyond a simple conference, as it unites industry leaders and game-changers to explore the future of Web3 and showcase the latest Web3 solutions and progress.
Taking an area of over 14,000㎡at the iconic HKCEC, which is 1.5 times larger than previous ones, the conference creates an ideal networking and learning environment, with regular conference areas and exhibition spaces embracing professionals, investors, enthusiasts, and leading projects worldwide who will delve into the latest progress, solutions, trends, and policies in Web3 and crypto.
Early bird registration is closing soon! Save $400 by registering before Dec. 31: https://www.web3festival.org/hongkong2025/#/en
Press Release
WOM Protocol: Pioneering the Future of SocialFi with a Powerful Layer 1 Solution
WOM Protocol was early to the SocialFi space back in 2020 – when the path to revolutionizing marketing wasn’t easy. SocialFi faced hard times in recent years, with many “to-earn” models failing to match the user retention seen in Web2 social networks. But through relentless innovation, WOM has shown remarkable persistence. Thanks to its engaging daily reward mechanism, users didn’t just stick around – they grew. Now, with the numbers to prove its impact, WOM is making its boldest move yet: launching a powerful EVM Layer 1 blockchain infrastructure redefine authenticity, trust and community in a decentralized world.
And the Timing Couldn’t Be Better
Traditional ads are fading – and consumers are tuning out. People are tired of ads, and the numbers say it all. 70% of millennials and Gen Z have stopped watching TV ads, 65% skip YouTube ads, and 86% are blind to banners and pop-ups. Even influencers are losing credibility, with 43% of consumers finding their content fake. Traditional advertising isn’t just annoying; it’s ineffective. It’s time for a new approach that feels real, builds trust and actually connects with people.
The WOM Solution: Rewarding Authentic Advocacy
WOM Protocol leverages blockchain to reward genuine peer-to-peer recommendations, replacing intrusive ads with authentic user-generated content (UGC). The protocol’s ecosystem includes:
- Creators: Share authentic product recommendations and earn WOM Tokens .
- Authenticators: Verify content authenticity, creativity, and positivity .
- Platforms: Integrate the protocol and monetize through WOM rewards instead of ads .
- Brands: Access genuine, peer-validated recommendations to connect authentically with consumers .
This decentralized ecosystem ensures that everyone—from content creators to validators to platforms—has aligned incentives to maintain authenticity and quality.
The Power of Authentic Content in 2024
Recent statistics highlight the growing importance of authentic, user-generated content (UGC) in the marketing landscape:
- 60% of consumers trust UGC more than any other type of content when making purchasing decisions.
- 40% of shoppers say UGC is critical to their buying process.
- 93% of marketers report that UGC performs better than branded content.
- 90% of consumers are influenced by UGC when making a purchase.
These insights underscore the effectiveness of genuine peer-driven content in driving brand engagement and sales. In an age where consumers crave authenticity, WOM Protocol provides the infrastructure to capitalize on this behavior.
WOM Protocol’s Achievements
Since its launch, WOM Protocol has demonstrated consistent growth and sustainability:
- Over 281,000 Peer-Reviewed Videos
- Daily Transactions: The ecosystem handles between 50,000 to 200,000 daily transactions, including content creation, staking and reward distribution.
- Sustainable Rewards: WOM Protocol has distributed rewards daily over the past few years to a growing user base of creators, authenticators, and platforms who continuously contribute to the network.
- Powerful Tools: The WOM Campaign Manager allows advertisers to access authentic UGC and run targeted campaigns. The WOM Authenticator App enables users to validate content from the BULLZ app, ensuring no piece of content goes unreviewed. This validation process has led to an impressive +40% retention rate among users.
- BULLZ App Success: The BULLZ app, dedicated to web3 and crypto recommendations, has grown to over 158,000 users and generated more than 12 million views. The app also features a separate BULLZ campaign manager for web3 brands to request videos directly from the BULLZ creator community.
This sustained reward distribution and suite of innovative tools ensure that participants are consistently incentivized, reinforcing a thriving and collaborative ecosystem.
Why WOM Needs a Dedicated Layer 1 Blockchain
The success of WOM Protocol has shown the need for a scalable, efficient infrastructure to handle rising transaction volumes and to reduce fees for its growing user base. To achieve this, WOM has developed in 2024 its own EVM based Layer 1 infrastructure, capable of processing 10,000 transactions per second (TPS) with fees as low as $0.0001. This powerful EVM ensures fast and seamless interactions for creators, authenticators, platforms and advertisers. With a public testnet launching in Q1 2025 and a mainnet in Q2 2025, the WOM Chain will drive full decentralization, paving the way for community-driven governance and the transition to a DAO where users collectively shape the future. WOM Protocol is more than just a marketing tool – it’s the engine of a decentralized, authentic and user-driven economy.
Press Release
0xFútbol Announces Exclusive $FUTBOL Presale to Celebrate XDC’s Strategic Investment
For decades, fútbol’s ecosystem has upheld a status quo that leaves fans disconnected—without a voice, a stake, or a meaningful way to be part of the game they love. Despite fútbol’s global popularity, there has been no unified platform that truly empowers fans or brings them closer to the sport in transformative ways.
Founded by visionary builders from Uruguay and Argentina, 0xFútbol is changing the game. By leveraging blockchain technology, they are creating a digital hub for the world’s 4 billion fútbol fans—a place where they can connect, compete, and even own a piece of fútbol’s future. 0xFútbol transforms watchers into owners, redefining what it means to be a fútbol fan in the modern era.
From watchers to owners
The fútbol community is vast, yet fragmented. 0xFútbol’s mission is to bring it together by delivering engaging experiences that resonate with every fan. From games to tools, every product is a step toward building a thriving, interconnected community.
0xFútbol recently acquired MetaSoccer, the first fútbol manager game, and has been actively working to improve and expand its features. Now in its private beta phase, MetaSoccer has already captivated over 40,000 fans with its innovative approach to managing teams and competing using blockchain-based assets. Alongside MetaSoccer, 0xFútbol is developing additional products like Fútbol PM, a prediction market where fans can showcase their knowledge, and Wonderkid, a hyper-casual Telegram game designed for quick, competitive fun.
Every new fan strengthens the community. With each voice added, the collective power of fútbol fans grows, paving the way to shake up the status quo. Together, 0xFútbol isn’t just building products—it’s building a movement.
“Imagine millions of fútbol fans united in one ecosystem. The energy, the culture, the shared passion—this is the future 0xFútbol is building. It’s a future where fans actively shape the game they love, not just watch from the sidelines.” Says Agu Rodríguez, CEO.
$FUTBOL Presale with XDC Network
In a significant milestone, the XDC Network has joined 0xFútbol as a strategic investor, recognizing the platform’s potential to transform fútbol through blockchain. This partnership represents a major step forward in 0xFútbol’s journey to create a unified and interactive fútbol ecosystem.
As part of this collaboration, 0xFútbol will host an exclusive presale for the XDC community starting on December 16th. This presale offers early supporters a chance to acquire the $FUTBOL token, which powers the entire 0xFútbol ecosystem.
The $FUTBOL token is more than just a digital asset—it’s the backbone of the platform. It enables users to access key products like MetaSoccer and Fútbol PM, participate in governance, and unlock future opportunities as the ecosystem grows. With $FUTBOL, fans are empowered to move from spectatorship to ownership, shaping the future of fútbol while engaging with innovative products and experiences.
This collaboration with XDC highlights the growing recognition of 0xFútbol’s potential to revolutionize how fútbol fans interact with the sport. By combining blockchain innovation with fútbol culture, 0xFútbol is positioning itself as a leader in the Web3 fútbol space.
Join us now!
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