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Lyfe, the first music artist to debut its own Metaverse

Published

3 years ago

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Miami-based entrepreneur Antonio Trincao, a.k.a. Lyfe, has unveiled the imminent release of his music album and the most innovative entertainment experiences and concerts in his own unique medium: The Odyssey Metaverse.

Introducing Lyfe from The Odyssey

After turning his career from being a tech entrepreneur to a full time music artist, Antonio Trincao a.ka. Lyfe shares how he got to do this transition in his career:

“My dream is to create music that becomes the bridge for anyone to start pursuing their own dreams. I believe that we live in a period in time that we are going through a global spiritual awakening, where people will actually want to break free. My generation wants to eat well, exercise, study, learn, dream and celebrate life in the most meaningful manner.

We want to make money and live our life by doing what we love.

I came to terms that I want to pursue what I love. And I found that one of the main pillars of this revolution of “pursuing what you love” will be the Metaverse. I think if done right, it will become the foundation that allows people to ideate, create and pursue their dreams, and develop their own businesses in a transparent and truly engaging online world.

The thing I’m proud, is that we actually have a Metaverse platform that works, has beautiful 3D graphics that provides a pleasant experience for fans, has engaging features that as an example allows fans to meet me virtually and see me, and works in any smartphone or laptop. No headsets needed.

On the other hand I also love real life. I love people. I love performing, but the power that a virtual world platform gives to you is unbelievable, because there is no limit of what you can do.

So I want to revolutionize the entertainment industry by co-ideating with my fans the most spectacular worlds, and perform the most unique concert experiences first in The Odyssey and then replicating in real life.”

Lyfe shared that he gained this knowledge after producing a virtual concert back in 2020 with super stars Farina and Toosii that had more than 40,000 attendees and 1,000,000 views across social media platforms.

The former tech entrepreneur shares also shared that the first step to be part embark on this journey is getting the Lyfe book.

“I decided to create a book with 6 chapters, with a strong focus on my life journey until now as an entrepreneur. Not from a place of ego, but more from a place of vulnerability so that people understand why I am doing this.

In 2020 I had one of the most turbulent years of my life after pivoting my first company (events marketplace) to a virtual events platform, face rapid growth and fail to deliver product to customers.

This led to a huge financial crisis and debt and something that was the catalyst to really ask what do I want to do with my life!

Building something out of nothing, and tell a story with true purpose, it’s probably one of the best feelings in life. You really feel like a pirate on the discovery of the unknown. Although my problem is that I never truly pursued the purpose I believed in, in the way that I’m truly made to pursue. In the way that I truly love, and in the way that I know I’m gifted. Through music.”

The Lyfe NFT Book

On June 20th, 2022, Lyfe unveils the real-life NFT book with a limited edition of 50,000 copies, that contains the journey for Lyfe fans including his story, the why of his music, and citizenship passes to access The Odyssey Metaverse entertainment experiences.

Lyfe journey to The Odyssey shared in the Book

Lyfe and his team have created a journey that serves the purpose of his music.

Empowering humans to bring their dreams to life.

Lyfe states “I feel that the world has lost its soul, and at the same time we are looking to feel more spiritually connected. My music and the type of concert experiences that I will create for my fans will help them discover their passions, and what they truly love. This book, the music and experiences that I create it’s all about helping you get there.”

The First Step

Lyfe is dropping the first song from his album, with the sole purpose of empowering his fans to pursue what they love in life.

Those holding Lyfe’s NFT book will also have a partial royalty on the song launch.

Lyfe shared “My dream is that the song translates the messaging behind the Lyfe Revolution, which serves has a daily ignitor and catalyst to help humans pursue the very best version of themselves.

On top of that, I believe this is the first time of the history of our civilization that we can actually break free, achieve the financial freedom that we always dreamed about and truly pursue what our heart and dreams wants. Therefore all the holders of the book should have a partial royalty, because this song was made for them. To support them. To empower them.” 

The Second Step

Lyfe is challenging all its community members to get the Galatian NFT a collection of 7,777 characters with the sole goal of doing the #lyfexercise a 5-day tech detox.

Galatians will have to turn off their smartphones, laptops, and hardware devices during this period. Instead of using their devices, they will have to connect with their inner spiritual soul by writing and thinking about various questions such as:

●  What makes them happy?

●  What are their fears?

●  What are their dreams?

●  What have they accomplished in the last 2, 3, 5, or 10 years?

●  What are they ashamed of?

After completing the challenge, members will be rewarded with an exclusive Lyfe metaverse video concert airdrop and special merch members only sale.

Lyfe shared “I want my fans to feel empowered from day one. I want them to think about what they truly love in life. And let my music be their daily friend that comes and says hi while they go on that journey.”

The Third Step

Lyfe will launch the y-Chains, a 2,000 edition in real life, and Metaverse chains, giving Lyfe fans “The Galatians” a citizenship pass in The Odyssey Metaverse. The citizenship pass will feature two elements:

●  Full features that come with the citizenship, including video calls, shopping in-world, events, so that Lyfe Fans “The Galatians” can meet Lyfe and other members, and participate in experiences

●  Access to the all areas of The Odyssey and discovery Lyfe’s most unique entertainment experiences.


Lyfe quotes:

“My vision is actually to create entertainment experiences designed by the fans. I want to co-build concerts with my fans and community. I want them to ideate experiences, create products, organize event experiences so we can build the most unique entertainment experiences that the world has ever seen.”

Lyfe shared with our team that, more chapters will be unlocked after the Chapter 3 y-Chains but as of right now remain in secrecy and will be only revealed upon completion.

Lyfe also states his wish to help shift from the culture of “addiction” and overuse of online platforms like Facebook or Instagram:

“One of the very first things I want to achieve with our community that we are creating is that my fans have a limit of 4 hours a day of usage in The Odyssey. My team and I think 4 hours will allow fans to experience the best entertainment experiences online, meeting other like-minded fans and still enjoy the outside world and spend time in real life.”

About Lyfe

Antonio Trincao, a.k.a. Lyfe, is an artist and entrepreneur based in Miami, Florida. 

“I see myself more as a Steward of the message: Pursue what you love. I want to create music that endures the purpose of this community. Now, I am actively recruiting to fill all executive positions, including CEO and COO to help operate The Odyssey which will be the playground for my fans and my concert experiences, while I focus on what I love… Music!”

The Odyssey aims to become a defining project in crypto, NFTs, and the Metaverse. Lyfe and his project will launch a summer tour of events, starting with the official launch during NFT NYC, where fans can meet Lyfe and get to learn more about his vision in person.

For more information and to start your journey with Lyfe please follow the links below:

Lyfe | website | Lyfe on Instagram |

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Press Release

TradeSta Launches “Collateral Back” Campaign: 50% collateral back on First Liquidation for Traders

Published

2 weeks ago

on

May 21, 2025

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TradeSta, the next-gen decentralized perpetuals trading platform built on Avalanche c-chain, is giving traders a second chance — literally.

Starting Tuesday 20th May 2025, the platform has launched its TradeStaCollateralBack campaign, offering a 50% refund on collateral (up to $25 USDC) for users who get liquidated on their first trade during the promotional period.

This bold new initiative is part of TradeSta’s mission to make high-leverage DeFi trading more accessible, transparent, and forgiving for newcomers and seasoned traders alike.

The campaign runs from Tuesday, May 20 through Tuesday, June 3, 2025 at 23:59 UTC.

“At TradeSta, we’re building more than just another DEX — we’re creating a trading experience that’s fast, fair, and actually puts the user first,” said Kieron Cartledge, Founder and CEO of TradeSta. “This campaign is our way of saying: it’s okay to take a swing — we’ve got your back if you miss.”

🔥 Here’s How It Works

Eligible users who open a position and get liquidated during the campaign will receive 50% of their collateral back, up to $25 USDC — no strings attached.

To qualify:

  • Minimum position size: $10 USDC
  • Minimum leverage: 10x
  • Must be the first loss from that wallet during the campaign
  • Refunds are processed in USDC on Avalanche C-Chain
  • Payouts sent within 72 working hours of liquidation

Whether you’re trading BTC, ETH, AVAX, gold, oil, or even RWAs, TradeSta gives you full control from start to finish. No KYC, no signups, just pure onchain execution — with lightning-fast trades, real-time pricing via Pyth Network.

✨ Why This Matters

Trading with leverage can be intimidating, especially for new users exploring DeFi for the first time. TradeSta’s campaign reduces the fear factor by offering a real incentive to test the waters — without getting burned.

“It’s not about encouraging risk,” Cartledge added. “It’s about rewarding participation and showing the community that DeFi doesn’t have to be cold, complex, or unforgiving.”

🚀 About TradeSta

TradeSta is a self-custodial perpetuals trading platform that allows users to trade crypto, commodities, FX, and real-world assets with up to 100x leverage — all without giving up control of their funds. Built on Avalanche & powered by Pyth Network, TradeSta combines DeFi values with CEX-like performance.

Start trading today at https://tradesta.io

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Press Release

HODL 2025 opens in Dubai, advancing the Emirates’ position as a global financial innovation hub

Published

2 weeks ago

on

May 15, 2025

By

HODL 2025, organised by Trescon, the world’s longest-running Web3 event, officially opened today at Madinat Jumeirah, Dubai, marking a pivotal moment in the evolution of blockchain and decentralized finance (DeFi).

The prestigious two-day event follows the Dubai FinTech Summit that commenced on 12th May. During the Summit’s opening ceremony, His Excellency Essa Kazim, Governor of Dubai International Financial Centre (DIFC), announced the launch of the inaugural Dubai Future Finance Week, scheduled for 2026. This flagship initiative will bring together major financial events—including Dubai FinTech Summit, Future Sustainability Forum, Private Capital Forum, Seamless Middle East, HODL Summit, and Dubai Future District Fund AGM—under a unified theme: “Pioneering tomorrow’s financial landscape: Innovation, sustainability, and global connectivity.”

“Being part of the upcoming Dubai Future Finance Week reflects our commitment to fostering innovation and collaboration in the Web3 space,” said Mohammed Saleem, Founder & Chairman, Trescon. “We are proud to contribute to Dubai’s vision of becoming a global financial powerhouse.”

Crypto Rulebook: Toward Global Standards

A day 1 highlight was the expert panel “Crypto rulebook: Global best practices and regulatory measures”, moderated by Saqr Ereiqat, Secretary General, Dubai Digital Asset Association. Speakers included:

  • Dyma Budorin, CEO, Hacken
  • Samir Safar-Aly, MENA FinTech Association
  • Erwin Voloder, European Blockchain Association
  • Belal Jassoma, DMCC

“We want to have the best ecosystem for entrepreneurs to run their business.” — Dyma Budorin
 “Regulations need to catch up and work together.” — Samir Safar-Aly


The discussion emphasized the need for global regulatory coherence and innovation-friendly compliance frameworks.

Insuring Web3: A $6 Trillion Opportunity

Another standout session, “Insuring the Future of Crypto: Bridging Risk & Innovation in the Digital Asset Economy”, spotlighted the crucial role of insurance in de-risking digital finance.

“Insurance has been a bedrock component of sustainability; it is a $6 trillion market.” — Joseph Ziolkowski

The panel explored how risk-aligned insurance solutions are key to unlocking institutional trust and long-term ecosystem resilience.

During his session, Cristian Ulloa, Co-Founder & CEO of Liquid Loans, Platinum sponsor of HODL 2025, shared valuable strategies for building wealth in crypto while steering clear of common pitfalls that lead to crypto regret.

Global Leaders on the HODL Stage

Day 1 also featured other prominent speakers sharing insights across DeFi, tokenisation, compliance, and blockchain banking including:

  • Corbin Fraser, CEO, Bitcoin.com
  • Nils Andersen-Röed, Global Head of FIU, Binance
  • Gracy Chen, CEO, Bitget
  • Rifad Mahasneh, CEO MENA, OKX
  • Robert Crossley, Global Head, Franklin Templeton
  • Joseph Ziolkowski, CEO, Relm Insurance

View the full speaker lineup and agenda:

Ecosystem Support: HODL 2025 @ponsors and exhibitors

Sponsors:

Platinum: Liquid Loans.io
After Party: Coinvoyage
Gold: Tata Consultancy Services (TCS), Gofaizen & Sherle
Silver: Facephi
Bronze: Skygate Network, FMCPay, Pays Solutions, PEP

Exhibitors: SWAG42, Thesaurum, Travel Swap, Any2Pay
 Startup Pods: Scintilla, Boston Trading Co, Ace Capital, vbanq

Top Media Partners Covering HODL 2025

HODL 2025 is proudly backed by leading media outlets amplifying its global reach:

  • Official Media Partner: CNN Business Arabic
  • Exclusive Media Partner: Khaleej Times
  • Ecosystem Partner: Entrepreneur Middle East
  • Business Media Partner: Arabian Business
  • Digital PR Partner: ZEX PR Wire

These partnerships ensure HODL 2025 headlines the conversation on Web3, innovation, and the decentralised future.

About HODL

HODL, born from the legacy of the iconic World Blockchain Summit (WBS) and organised by Trescon, is the world’s longest running blockchain event series with 29 global editions across cities like Dubai, Singapore, and Bangkok. Since 2017, HODL has served as a platform for blockchain deal-making, innovation, and connecting disruptive projects with investors, enterprises, and governments. Join HODL Dubai on May 14-15, 2025, to engage with industry leaders, explore cutting-edge blockchain developments, and secure your place at the forefront of Web3 innovation.

For more information visit https://hodlsummit.com/

Media Contact:
Shadi Dawy
Shadi@tresconglobal.com

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Press Release

Global Crypto Leaders to Converge in Dubai for Historic 30th Edition of HODL

Published

3 weeks ago

on

May 13, 2025

By

  • 5,000+ global leaders, investors, and innovators to gather in Dubai for the world’s longest-running Web3 and crypto summit.
  • Agenda spotlights tokenisation, decentralised finance, modular blockchain, and AI-powered infrastructure.
  • UAE Regional Round of the Startup World Cup, in partnership with Pegasus Tech Ventures, to offer blockchain start-ups a shot at $1M in investment at global finals.

The landmark 30th edition of the HODL (Formerly World Blockchain Summit), the world’s longest-running Crypto & Web3 Summit series is set to return to Dubai on 14-15 May 2025 at Madinat Jumeirah. HODL will bring together over 5,000 attendees, including policymakers, regulators, institutional investors, technological innovators, and entrepreneurs to drive critical conversations and partnerships shaping the future of decentralised finance, asset tokenisation, and AI-powered infrastructure.

Organised by Trescon and building on the legacy of the World Blockchain Summit, HODL has hosted 29 editions across key global hubs, including Dubai, Singapore, and Bangkok. This milestone event in Dubai cements its position as a leading global platform for blockchain innovation and strategic collaboration.

“HODL has become the definitive platform for blockchain innovation in the Middle East and beyond. This 30th edition marks a turning point as institutional adoption meets breakthrough tech. We’re proud to drive the conversations shaping the future of decentralisation,” said Mohammed Saleem, Founder & Chairman of Trescon.

HODL will spotlight cutting-edge developments driving the crypto and Web3 ecosystem — including real-world asset tokenization, advancements in modular blockchain infrastructure, the next wave of DeFi innovation, evolving regulatory frameworks, and enhanced security protocols for digital assets. These trends are accelerating global momentum toward institutional and enterprise blockchain adoption.

Featuring a powerhouse line-up of speakers including:

  • Corbin Fraser, Chief Executive Officer, Bitcoin.com
  • Nils Andersen-Röed, Global Head of FIU, Binance
  • Gracy Chen, Chief Executive Officer, Bitget
  • Rifad Mahasneh, Chief Executive Officer MENA, OKX
  • Robert Crossley, Global Head of Industry and Digital Advisory Services, Franklin Templeton
  • Joseph Ziolkowski, Chief Executive officer, Relm Insurance
  • Viktor Fischer, Managing Partner, RockawayX
  • Vivien Lin, Chief Product Officer, BingX
  • Luther Maday, Global Head of Payments, Algorand Foundation
  • Dyma Budorin, Co-Founder and Chief Executive Officer, Hacken Click here to see full list of speakers.

“HODL 2025 is where the future of Web3 and crypto innovation takes shape. I am thrilled to collaborate with pioneers shaping this exciting digital revolution,” stated Corbin Fraser, CEO of Bitcoin.com.

Talking about the opportunity, Nils Andersen-Röed, Global Head of FIU at Binance remarked,

“Excited to share insights on blockchain and connect with leaders driving GameFi, NFTs, and Web3 advancements at HODL 2025.“

In a significant development for the region’s innovation landscape, HODL has partnered with Pegasus Tech Ventures to host the UAE Regional Round of the Startup World Cup,

offering emerging blockchain ventures a chance to pitch for a place at the global finals and compete for a $1 million investment. Pegasus has invested in over 260 companies, with 71 exits and 22 IPOs, providing a formidable launchpad for start- up growth.

HODL 2025 provides its attendees unprecedented access to more than 500 institutional investors, creating opportunities for strategic collaborations with

industry leaders, regulatory authorities, enterprise organisations, and government officials. This environment is optimally structured for capital formation, strategic insight development, and institutional partnerships.

Reflecting the growing influence of blockchain in global finance, HODL is backed by leading sponsors and ecosystem partners including:

  • Platinum Sponsor – Liquid Loans
  • After Party Sponsor- Coinvoyage
  • Gold Sponsors – Tata Consultancy Services | Gofaizen & Sherle
  • Silver Sponsor – Facephi
  • Bronze Sponsors – Skygate Network | FMCPAY | Pays.Solutions | P2P

With the strategic support of over 60 global media and listing partners, participating organisations will achieve significant visibility across international platforms. CNN Business Arabic serves as the Official Media Partner, with Khaleej Times as Exclusive Media Partner, and ZEX PR WIRE as the Official Digital PR Distribution Partner.

For more information, visit: https://hodlsummit.com/dubai2025/ For further enquiries, contact:

Shadi Dawi

Sr. Director – PR, Comms., & Media

M: +971 55 498 4989 | E: shadi@tresconglobal.com

About HODL

HODL, born from the legacy of the iconic World Blockchain Summit (WBS) and organised by Trescon, is the world’s longest-running blockchain event series with 29 global editions across cities like Dubai, Singapore, and Bangkok. Since 2017, HODL has served as a platform for blockchain deal-making, innovation, and connecting disruptive projects with investors, enterprises, and governments.

Join HODL Dubai on May 14-15, 2025, to engage with industry leaders, explore cutting-edge blockchain developments, and secure your place at the forefront of Web3 innovation.

Visit https://hodlsummit.com/dubai2025/ for more details and ticket information.

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