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BULLZ and Gotbit Collaborate to Accelerate Web3 Adoption Through Creator-Driven Marketing

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BULLZ, the Web3 social platform with more than 60k+ content creators, today announced its partnership with Gotbit, a leading market maker with a platform-based service and utility integration approach. The strategic collaboration will forge new pathways between “TikTok for Web3”, BULLZ, and Gotbit’s impressive portfolio of more than 248 live Web3 clients.  

Founded in 2017, Gotbit has more than 120 specialists working together to build markets and utilities for Web3 projects. The market maker uses proprietary tools, including the Gotbit Platform and Trading Desk, to attract traders into its client markets. Its team of 50 developers and 15+ analysts develop, build and integrate utilities into projects across all relevant platforms and blockchains, including Ethereum, Avalanche, Solana, BNB, Polygon and all other EVM-based chains. Existing products include Fitcoin, BMC, Bulk, Zelwin, Penguin Karts, Goldefy, Crime Gold, Locker, and DeSpace. Meanwhile, its investment arm, Gotbit Labs Incubator, enables founders from projects that include Exverse, and GBC.AI, to successfully launch projects onto its powerful network of exchanges.

Partnering with BULLZ, a Web3 creators and social platform leader, adds a new dimension for Gotbit’s clients by leveraging creator-driven marketing. The vast BULLZ network of content creators and dedicated BULLZ Campaign Manager for brands, offers a powerful tool for creating content marketing campaigns that drive sustainable growth, boost community-driven initiatives, and create meaningful connections with audiences. 

BULLZ is revolutionizing Web3 marketing by empowering creators to earn rewards for their videos about anything blockchain, NFTs, DeFi, DAO or Web3. With more than 96k+ peer-reviewed videos since its 2021 launch, BULLZ is meanwhile the go-to platform for Web3 video content. By leveraging WOM Protocol‘s authentication system, BULLZ ensures only quality content is eligible for earning rewards. BULLZ further empowers creators to earn with dedicated campaigns, displaying them inside the BULLZ app whenever a brand requests content. Brands can incentivize creators to not only create engaging videos, but also distribute them on social media to boost awareness. The new partnership between BULLZ and Gotbit marks an exciting milestone in the growth of the Web3 ecosystem. 

Andryunin Alex, Gotbit’s CEO, said: “Adoption is crucial for the success of all Web3 projects, and it requires a combination of onboarding campaigns, marketing initiatives, and education. We are excited about the opportunity to dive into the dynamic world of Web3 content creators through the impressive network and tooling that BULLZ has built. This is undoubtedly a great way to foster community engagement. Together, we can unlock new possibilities and empower our clients to grow adoption even more by leveraging creator-driven marketing.”

Melanie Mohr, CEO & Founder of BULLZ, said: “Gotbit has a great team of more than 120 who have been actively involved in the Web3 ecosystem since 2017. Their deep understanding of not only how to make a market, but how to build real utility, makes them an ideal partner for us. We’re really excited to partner with them and connect the BULLZ creator ecosystem to more upcoming Web3 projects.” 

-ENDS-

About the WOM Protocol

WOM (word-of-mouth) Protocol is a blockchain-based protocol that gives brands, content creators, publishers, and social networks a way to monetize word-of-mouth recommendations on any website, app, or platform. WOM is backed by dozens of investors from around the globe. For more info about WOM: https://womprotocol.io

About BULLZ

BULLZ is a dedicated platform for discovering authentic blockchain and crypto-related recommendations. Users can find trending projects, discuss them together with other crypto enthusiasts and experts and can get rewarded for sharing their own videos about the projects and companies they love. With the “create to earn” model, users are rewarded with WOM Tokens for their recommendations directly within the app. For more information about BULLZ: https://bullz.com

About Gotbit

Gotbit is a leading Market Maker with a platform-based service and utility integration approach, dedicated to supporting digital assets exchanges. Gotbit’s approach is based on robust algorithms, a large trading desk and a client platform, which allows clients to track performance and markets in real-time, meanwhile encompassing all types of digital assets exchanges. Gotbit’s mission is to empower Web3.0 founders by unlocking the full potential of their projects in secondary markets, while also providing their community with fair prices and liquidity access. For more information about Gotbit: https://gotbit.io/

Blockchain

XRP’s 45% Exchange Supply Drop Signals Bullish Momentum as Market Eyes $1

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XRP is entering one of its most intriguing phases of 2025 as exchange balances plunge more than 45% in just two months—a shift on-chain analysts say could fuel a strong bullish breakout.

Fresh data from Glassnode shows XRP exchange holdings have fallen from 3.95 billion tokens on September 21 to just 2.6 billion by late November. This sharp reduction suggests more holders are choosing self-custody over keeping assets on centralized exchanges, tightening available supply and potentially amplifying future price movements.

Whales Accelerate the Supply Shock

The drop is visible in Glassnode’s latest charts, where XRP’s 7-day SMA balance has been in steady decline while price action continues to fluctuate. With roughly $1.3 billion worth of XRP now moved off exchanges at current pricing, the trend points toward deliberate accumulation rather than panic selling.

Analysts say whale buyers are driving the shift. Large holders appear to be absorbing sell pressure during market dips, signaling renewed confidence in XRP’s cross-border payments use case and Ripple’s expanding global network.

Binance Reserve Decline Deepens Liquidity Tightening

Adding fuel to the trend, XRP reserves on Binance—its largest trading venue—have dropped by roughly $640 million. This deepens the supply squeeze across the broader market and suggests that accumulation is not limited to retail participants.

Momentum is also supported by major regulatory wins. Ripple’s largely favorable outcome in its long-running SEC dispute has restored institutional confidence. Meanwhile, new spot XRP ETF filings by heavyweight firms like BlackRock and Fidelity have injected further optimism, mirroring excitement seen during Bitcoin’s ETF timeline.

Regulation, ETFs, and Ledger Activity Strengthen the Bullish Case

Historically, steep declines in on-exchange supply have preceded major price expansions—XRP’s 2017 rally being a prime example. While macro factors such as Federal Reserve policy remain important variables, the fundamental picture is strengthening.

XRP Ledger activity is up 30% month-over-month, and analysts believe that if exchange outflows continue at this pace, XRP could reasonably challenge the $1 mark in the near term.

For now, the market seems to be sending one clear signal: reduced liquid supply means increased potential energy for the next significant move.

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Japan Moves Toward Major Crypto Rule Overhaul as Regulators Push for Stronger Investor Protections

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Japan is preparing for one of its most significant crypto regulatory shifts in more than a decade, as the Financial Services Agency (FSA) considers reclassifying crypto assets from “payment instruments” to “financial products.” The move comes amid soaring adoption — with crypto accounts quadrupling to 13 million in five years — and growing concerns over fraud, cybercrime, and inadequate consumer protections.

During the FSA’s sixth crypto working group meeting on Nov. 26, officials highlighted an average of 350 monthly consumer complaints, rising overseas scam activity, and increasingly sophisticated attacks targeting Japanese users.

Why Japan Wants to Shift Crypto Under Securities Law

If approved, oversight would move from the Payment Services Act (PSA) to the stricter Financial Instruments and Exchange Act (FIEA). This would introduce more rigorous disclosure rules, insider-trading safeguards, criminal penalties, and enhanced reporting obligations for exchanges.

Several industry voices argue the change is overdue.
Emeritus Professor Yoshikazu Yamaoki noted that tokens like Bitcoin and Ethereum no longer behave like payment tools but instead mirror speculative investment assets — similar to securities.

Others warn the shift could burden small exchanges and accelerate consolidation, as FIEA-level compliance requirements are significantly heavier.

Tax Reform: The Turning Point

The working group also supports a flat 20% tax on crypto gains, matching stock trading. Currently, crypto income is taxed as miscellaneous earnings — ranging from 15% to 55%.

Industry advocates say aligning taxes with equities could help Japan catch up with global crypto adoption.
ANAP Holdings CEO Rintaro Kawai argues the country is already “significantly behind” and risks having “no future” in Bitcoin innovation without meaningful reform.

A Fragmented Framework That Can’t Keep Up

Japan pioneered early crypto regulation, but years of piecemeal amendments — from Mt. Gox reforms to 2022’s stablecoin laws — have resulted in an inconsistent legal structure. Whitepapers require no formal accuracy standards, and self-regulation by the JVCEA remains weaker than traditional securities oversight frameworks.

Regulators now believe only a full transition to securities-style supervision can restore market integrity.

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Blockchain

Amundi Launches €5 Billion Tokenized Money Market Fund on Ethereum

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Europe’s largest asset manager brings a major traditional finance product on-chain, signaling accelerating institutional adoption of blockchain technology.

Amundi, the largest asset manager in Europe, has launched a €5 billion tokenized money market fund on the Ethereum blockchain, marking one of the most significant institutional commitments to on-chain finance to date. The fund, developed in partnership with the asset servicing giant CACEIS, went live on November 4, 2025, and represents a major step toward bringing regulated financial products into blockchain environments.

A Milestone for Traditional Finance Moving On-Chain

According to the company, tokenizing the fund enables a more efficient structure for issuance, record-keeping, and settlement while maintaining compliance with existing regulatory frameworks. The collaboration between Amundi and CACEIS establishes the infrastructure needed to securely issue and manage tokenized shares of the fund on Ethereum.

In a statement, Amundi described the launch as “a pivotal step in bridging traditional finance with the innovative capabilities of blockchain technology,” highlighting the shift toward hybrid financial models that blend regulated investment products with decentralized infrastructure.

Why Ethereum?

The decision to deploy on Ethereum underscores the network’s growing role as the preferred blockchain for institutional-grade tokenization. The model enables:

  • Faster and more transparent transactions
  • Programmable compliance
  • Greater operational flexibility
  • The ability to interact with on-chain systems or custodians

Investors are expected to benefit from smoother transitions between traditional custody structures and blockchain-based holdings, potentially streamlining internal operations for asset managers and institutional treasuries.

Potential Impact on Ethereum and DeFi

Market observers anticipate that a tokenized fund of this size could influence liquidity flows within the Ethereum ecosystem, especially as institutions explore on-chain settlement or integrate tokenized shares into their operational frameworks.

While the fund itself remains within traditional regulatory boundaries, its presence on Ethereum may indirectly benefit related DeFi infrastructure by reinforcing blockchain’s credibility as a settlement layer for large-scale financial products.

The move reflects a broader trend in Europe toward tokenizing real-world assets (RWA), with regulators increasingly open to blockchain-based financial innovation. Previous tokenized fund pilots across the region suggest that regulatory support for tokenization will continue to expand as institutions seek improved transparency and operational efficiency.

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