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The web3 marketing app, BULLZ, partners with MarketStars to spearhead community-driven video creation

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3 years ago

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The “TikTok of Crypto ”, BULLZ, a video recommendation app for web3-related content, has announced the partnership with leading web3 marketing agency MarketStars. The partnership will further grow marketing adoption by web3 brands in community-driven content creation, that is educational and supports social proof.

As the creator economy boom continues to unfold, with an estimated $104.2B market size, platforms and technologies that help creators monetize become more lucrative. BULLZ has amassed lifestyle, web3, metaverse, NFT and crypto influencers, with already exceeding 30k videos on the plattform. Available for both iOS and android users, the app pays out creators daily based on the engagement their content receives and a trusted peer-reviewed rating the content has to pass before earning. While users “create-to-earn” through the integrated WOM Protocol, the app has further expanded its features for verified creators to see dedicated marketing campaigns from web3 projects and provide videos for earning more rewards. 

The content requests are all set up through the BULLZ Campaign Manager. After a web3 project sets up the campaign, it is immediately broadcasted to verified BULLZ creators within the app. Creators can view the details, discover the project and decide whether to submit to the campaign by creating a video about the project, and depending on the settings also sharing the content on Twitter, YouTube or Instagram. 

MarketStars has led various organic communities for web3 brands, such as the TimeShuffle Game, including various partners such as Coingamers, Rocketplays, Gameignition and more. 

With over 15 years of marketing experience and 100 trusted leaders in the industry, including VCs, exchanges, launchpads, KOLs and auditing firms, MarketStars will utilize the BULLZ Campaign Manager for fuelling content marketing strategies across its clients and partners.

The founder of MarketStars, Marco Calicchia, has over 10 years of experience in sales and community building: “Within the web3 community, rewarding early adopters of projects, initially through airdrops, has been a commonly applied marketing approach. It’s great to see the adoption of BULLZ and how they are expanding the scope of rewarding communities by providing an incentive/monetization opportunity for content creators. We need more education and awareness for web3 projects. Videos are definitely one of the most engaging mediums.”

Melanie Mohr, CEO & Founder of BULLZ: “Video recommendations are a new type of content that is upcoming across all platforms as they are more authentic and engaging. It’s great to partner with MarketStars to pioneer more opportunities for creator monetization through web3 brand campaigns.”

About the WOM Protocol

WOM (word-of-mouth) Protocol is a blockchain-based protocol that gives brands, content creators, publishers, and social networks a way to monetize word-of-mouth recommendations on any website, app or platform. WOM is backed by dozens of seasoned investors from around the globe. For more info about WOM: https://womprotocol.io

About BULLZ

BULLZ is a dedicated app for discovering authentic blockchain and crypto-related recommendations. Users can find trending projects, discuss them together with other crypto enthusiasts and experts and can get rewarded for sharing their own videos about the projects and companies they love. With the “promote to earn” model, users are rewarded with WOM Tokens for their recommendations directly within the app. For more information about BULLZ: https://bullz.com

About MarketStars

MarketStars is a leading web3 marketing agency, providing systematic growth for web3 projects through dedicated marketing strategies, social channel optimization, community management, including PR and KOL campaigns, all focused on supporting adoption and sustainable growth. For more information about MarketStars: https://marketstars.io/

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Press Release

ChainUp Joins Hong Kong Web3 Festival 2026 as a Secondary Exhibition Sponsor

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2 hours ago

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January 23, 2026

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We’re thrilled to announce that ChainUp is now a Secondary Exhibition Sponsor for Hong Kong Web3 Festival 2026 taking place from April 20 to 23, 2026 at Hong Kong Convention and Exhibition Centre.

ChainUp, a leading global provider of digital asset solutions, empowers businesses to navigate the complexities of this evolving ecosystem. Founded in 2017 and headquartered in Singapore, ChainUp serves a diverse clientele, from Web3 companies to established financial institutions.

ChainUp’s comprehensive suite of solutions includes crypto exchange solutions, liquidity as-a-service, custody services, MPC wallet-as-a-service, KYT crypto tracing analytics tool, asset tokenization, crypto asset management, and Web3 infrastructure such as mining, staking, and blockchain APIs. For more information, visit: https://www.chainup.com/

The Hong Kong Web3 Festival (“the Festival”), co-hosted by Wanxiang Blockchain Labs and HashKey Group and organized by W3ME, is Asia’s premiere crypto gathering that has been annually held since April 2023. It convenes the world’s smartest minds in the Web3 and crypto space to discuss the latest trends and policies.

The previous three editions of the Festival brought together over 350 exhibitors and more than 1,200 speakers for in-depth discussions, attracted a cumulative total of 100,000 visitors, and saw over 400 diverse side events.

As Asia’s premier crypto event, the Festival leverages Hong Kong’s unique position as a global financial center and innovation powerhouse, bridging the vast market potential of Mainland China with worldwide Web3 advancements. This unique positioning enables the event to bring together the best resources from across the globe, offering attendees first-hand Web3 updates and networking opportunities. Get all the details here: https://www.web3festival.org/hongkong2026/#/en

Be our partner: https://tally.so/r/w5YEbP

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Press Release

Hong Kong Web3 Festival 2026 is Proud to Welcome Hotcoin as a Primary Exhibition Sponsor

Published

4 hours ago

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January 23, 2026

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Hong Kong, 23rd January 2026, ZEX PR WIRE, Join us in giving a grateful welcome to Hotcoin, who will be joining us for Hong Kong Web3 Festival 2026 as a Primary Exhibition Sponsor!

Hotcoin is your go-to global crypto exchange where trading feels easy, secure, and exciting.

The Hong Kong Web3 Festival (“the Festival”), co-hosted by Wanxiang Blockchain Labs and HashKey Group and organized by W3ME, is Asia’s premiere crypto gathering that has been annually held since April 2023. It convenes the world’s smartest minds in the Web3 and crypto space to discuss the latest trends and policies. Hong Kong Web3 Festival 2026, the fourth edition of this epic crypto summit, will take place from 20 to 23 April at HKCEC.

The previous three editions of the Festival brought together over 350 exhibitors and more than 1,200 speakers for in-depth discussions, attracted a cumulative total of 100,000 visitors, and saw over 400 diverse side events.

As Asia’s premier crypto event, the Festival leverages Hong Kong’s unique position as a global financial center and innovation powerhouse, bridging the vast market potential of Mainland China with worldwide Web3 advancements. This unique positioning enables the event to bring together the best resources from across the globe, offering attendees first-hand Web3 updates and networking opportunities. Get all the details here: https://www.web3festival.org/hongkong2026/#/en

Be our partner: https://tally.so/r/w5YEbP

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Press Release

Qtum Joins Hong Kong Web3 Festival 2026 as a Platinum Sponsor

Published

7 hours ago

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January 23, 2026

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Hong Kong, 23rd January 2026, ZEX PR WIRE, We’re excited to announce that Qtum is now a Platinum Sponsor for Hong Kong Web3 Festival 2026 taking place from April 20 to 23, 2026 at Hong Kong Convention and Exhibition Centre.

Qtum is a decentralized, open-source public blockchain that merges Bitcoin’s security with Ethereum’s smart contract capabilities.

The Hong Kong Web3 Festival (“the Festival”), co-hosted by Wanxiang Blockchain Labs and HashKey Group and organized by W3ME, is Asia’s premiere crypto gathering that has been annually held since April 2023. It convenes the world’s smartest minds in the Web3 and crypto space to discuss the latest trends and policies.

The previous three editions of the Festival brought together over 350 exhibitors and more than 1,200 speakers for in-depth discussions, attracted a cumulative total of 100,000 visitors, and saw over 400 diverse side events.

As Asia’s premier crypto event, the Festival leverages Hong Kong’s unique position as a global financial center and innovation powerhouse, bridging the vast market potential of Mainland China with worldwide Web3 advancements. This unique positioning enables the event to bring together the best resources from across the globe, offering attendees first-hand Web3 updates and networking opportunities. Get all the details here: https://www.web3festival.org/hongkong2026/#/en

Be our partner: https://tally.so/r/w5YEbP

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