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The web3 marketing app, BULLZ, partners with MarketStars to spearhead community-driven video creation

Published

4 years ago

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The “TikTok of Crypto ”, BULLZ, a video recommendation app for web3-related content, has announced the partnership with leading web3 marketing agency MarketStars. The partnership will further grow marketing adoption by web3 brands in community-driven content creation, that is educational and supports social proof.

As the creator economy boom continues to unfold, with an estimated $104.2B market size, platforms and technologies that help creators monetize become more lucrative. BULLZ has amassed lifestyle, web3, metaverse, NFT and crypto influencers, with already exceeding 30k videos on the plattform. Available for both iOS and android users, the app pays out creators daily based on the engagement their content receives and a trusted peer-reviewed rating the content has to pass before earning. While users “create-to-earn” through the integrated WOM Protocol, the app has further expanded its features for verified creators to see dedicated marketing campaigns from web3 projects and provide videos for earning more rewards. 

The content requests are all set up through the BULLZ Campaign Manager. After a web3 project sets up the campaign, it is immediately broadcasted to verified BULLZ creators within the app. Creators can view the details, discover the project and decide whether to submit to the campaign by creating a video about the project, and depending on the settings also sharing the content on Twitter, YouTube or Instagram. 

MarketStars has led various organic communities for web3 brands, such as the TimeShuffle Game, including various partners such as Coingamers, Rocketplays, Gameignition and more. 

With over 15 years of marketing experience and 100 trusted leaders in the industry, including VCs, exchanges, launchpads, KOLs and auditing firms, MarketStars will utilize the BULLZ Campaign Manager for fuelling content marketing strategies across its clients and partners.

The founder of MarketStars, Marco Calicchia, has over 10 years of experience in sales and community building: “Within the web3 community, rewarding early adopters of projects, initially through airdrops, has been a commonly applied marketing approach. It’s great to see the adoption of BULLZ and how they are expanding the scope of rewarding communities by providing an incentive/monetization opportunity for content creators. We need more education and awareness for web3 projects. Videos are definitely one of the most engaging mediums.”

Melanie Mohr, CEO & Founder of BULLZ: “Video recommendations are a new type of content that is upcoming across all platforms as they are more authentic and engaging. It’s great to partner with MarketStars to pioneer more opportunities for creator monetization through web3 brand campaigns.”

About the WOM Protocol

WOM (word-of-mouth) Protocol is a blockchain-based protocol that gives brands, content creators, publishers, and social networks a way to monetize word-of-mouth recommendations on any website, app or platform. WOM is backed by dozens of seasoned investors from around the globe. For more info about WOM: https://womprotocol.io

About BULLZ

BULLZ is a dedicated app for discovering authentic blockchain and crypto-related recommendations. Users can find trending projects, discuss them together with other crypto enthusiasts and experts and can get rewarded for sharing their own videos about the projects and companies they love. With the “promote to earn” model, users are rewarded with WOM Tokens for their recommendations directly within the app. For more information about BULLZ: https://bullz.com

About MarketStars

MarketStars is a leading web3 marketing agency, providing systematic growth for web3 projects through dedicated marketing strategies, social channel optimization, community management, including PR and KOL campaigns, all focused on supporting adoption and sustainable growth. For more information about MarketStars: https://marketstars.io/

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Press Release

Bitfire Group Joins Hong Kong Web3 Festival as Diamond Sponsor

Published

3 days ago

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April 4, 2026

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Hong Kong, 4th April 2026 — Hong Kong Web3 Festival 2026 is proud to announce Bitfire Group as a Diamond Sponsor.

Under a high-standard regulatory framework, Bitfire Group has established a globalized Web3 ecosystem centered in Hong Kong with an expanding international footprint. Its core business pillars include Bitfire Premium, a world-leading private banking-grade digital wealth steward, and BitTrade, a licensed digital asset exchange in Japan.

Dedicated to the advancement of digital financial infrastructure, Bitfire Group provides one-stop, private banking-grade, and full-lifecycle digital asset wealth management services to high-net-worth individuals (HNWIs), family offices, and institutional clients. The Group is committed to becoming a preeminent global leader in the digital asset industry. More information: https://bitfire.com/

Hong Kong Web3 Festival (“Web3 Festival”), co-hosted by Wanxiang Blockchain Labs and HashKey Group, is Asia’s premiere crypto conference since 2023. The previous editions brought together over 350 exhibitors and more than 1,200 speakers for in-depth discussions, attracted a cumulative total of 100,000 visitors, and saw over 400 diverse side events. It has solidified its status as a leading crypto event, influencing Hong Kong’s Web3 landscape.

Following the sellout success of its previous editions, Hong Kong Web3 Festival has announced its return on 20–23 April at HKCEC. Now in its 4th year, this four-day event will once again bring tens of thousands of Web3 professionals, investors, and enthusiasts across the globe to connect, learn and be inspired.

Web3 Festival 2026 has set the agenda for Web3 growth and innovation, focusing mainly on traditional finance and crypto finance, AI + Web3, and RWAs.

The conference will also convene top experts and leading Web3 projects to exchange ideas, share best practices and gain perspectives on today’s evolving Web3 landscape.

Featured speakers include:

Paul CHAN Mo-po, GBM, GBS, MH, JP, Financial Secretary of the Government of the Hong Kong Special Administrative Region
Dr. YIP Chee Hang, Executive Director of Intermediaries, Securities and Futures Commission
Xiao Feng, Chairman of Wanxiang Blockchain, Chairman and CEO of HashKey Group
Duncan Chiu, Legislative Council Member (Technology & Innovation Constituency), Hong Kong
Adeniyi Abiodun, Co-Founder & Chief Product Officer, Mysten Labs
Lily Liu, President, Solana Foundation
Joseph Chalom, CEO, Sharplink
Francis B. Zhou, CEO, Quantum Solutions
Abdelhamid Bizid, Managing Director, BlackRock
Phil Kang, CEO, ZR Financial Group
Yat Siu, Co-Founder and Chairman, Animoca Brands
Bugra Celik, Head of Digital Assets and Currencies at Global Macro, HSBC
Robert Lui, Deloitte China Hong Kong Digital Asset Leader; Member of Task Force on Promoting Web3 Development
DIAO Zhihai, Head of International Business of Wealth Management, CICC
Gavin Wang, Managing Partner & Chief Investment Officer, SNZ Holding & SNZ Capital
David Lee, Chairman, Global FinTech Institute
Min Lin, Managing Director, Head of Global Business Development at Ondo Finance
……

Join Hong Kong Web3 Festival on April 20–23 and be part of an epic Web3 journey: https://luma.com/hkweb3festival_2026

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Press Release

ZA Bank Confirms Participation at Hong Kong Web3 Festival

Published

3 days ago

on

April 4, 2026

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Hong Kong, 4th April 2026 — Hong Kong Web3 Festival 2026 is proud to announce ZA Bank as a Diamond Sponsor.

ZA Bank is Hong Kong’s №1 Digital Bank. More information: https://bank.za.group

Hong Kong Web3 Festival (“Web3 Festival”), co-hosted by Wanxiang Blockchain Labs and HashKey Group, is Asia’s premiere crypto conference since 2023. The previous editions brought together over 350 exhibitors and more than 1,200 speakers for in-depth discussions, attracted a cumulative total of 100,000 visitors, and saw over 400 diverse side events. It has solidified its status as a leading crypto event, influencing Hong Kong’s Web3 landscape.

Following the sellout success of its previous editions, Hong Kong Web3 Festival has announced its return on 20–23 April at HKCEC. Now in its 4th year, this four-day event will once again bring tens of thousands of Web3 professionals, investors, and enthusiasts across the globe to connect, learn and be inspired.

Web3 Festival 2026 has set the agenda for Web3 growth and innovation, focusing mainly on traditional finance and crypto finance, AI + Web3, and RWAs.

The conference will also convene top experts and leading Web3 projects to exchange ideas, share best practices and gain perspectives on today’s evolving Web3 landscape.

Join Hong Kong Web3 Festival on April 20–23 and be part of an epic Web3 journey: https://luma.com/hkweb3festival_2026

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Press Release

AltLayer Announced as Gold Sponsor for Hong Kong Web3 Festival 2026

Published

3 days ago

on

April 4, 2026

By

Hong Kong Web3 Festival 2026 is honored to welcome AltLayer as a Gold Sponsor.

AltLayer builds infrastructure and autonomous agents for interacting with on-chain systems. Explore blockchain data, automate workflows, and build intelligent applications on decentralized networks: https://altlayer.io

Hong Kong Web3 Festival (“Web3 Festival”), co-hosted by Wanxiang Blockchain Labs and HashKey Group, is Asia’s premiere crypto conference since 2023. The previous editions brought together over 350 exhibitors and more than 1,200 speakers for in-depth discussions, attracted a cumulative total of 100,000 visitors, and saw over 400 diverse side events. It has solidified its status as a leading crypto event, influencing Hong Kong’s Web3 landscape.

Following the sellout success of its previous editions, Hong Kong Web3 Festival has announced its return on 20–23 April at HKCEC. Now in its 4th year, this four-day event will once again bring tens of thousands of Web3 professionals, investors, and enthusiasts across the globe to connect, learn and be inspired.

Web3 Festival 2026 has set the agenda for Web3 growth and innovation, focusing mainly on traditional finance and crypto finance, AI + Web3, and RWAs.

The conference will also convene top experts and leading Web3 projects to exchange ideas, share best practices and gain perspectives on today’s evolving Web3 landscape.

Join Hong Kong Web3 Festival on April 20–23 and be part of an epic Web3 journey: https://luma.com/hkweb3festival_2026

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