Press Release
The web3 marketing app, BULLZ, partners with MarketStars to spearhead community-driven video creation
The “TikTok of Crypto ”, BULLZ, a video recommendation app for web3-related content, has announced the partnership with leading web3 marketing agency MarketStars. The partnership will further grow marketing adoption by web3 brands in community-driven content creation, that is educational and supports social proof.
As the creator economy boom continues to unfold, with an estimated $104.2B market size, platforms and technologies that help creators monetize become more lucrative. BULLZ has amassed lifestyle, web3, metaverse, NFT and crypto influencers, with already exceeding 30k videos on the plattform. Available for both iOS and android users, the app pays out creators daily based on the engagement their content receives and a trusted peer-reviewed rating the content has to pass before earning. While users “create-to-earn” through the integrated WOM Protocol, the app has further expanded its features for verified creators to see dedicated marketing campaigns from web3 projects and provide videos for earning more rewards.
The content requests are all set up through the BULLZ Campaign Manager. After a web3 project sets up the campaign, it is immediately broadcasted to verified BULLZ creators within the app. Creators can view the details, discover the project and decide whether to submit to the campaign by creating a video about the project, and depending on the settings also sharing the content on Twitter, YouTube or Instagram.
MarketStars has led various organic communities for web3 brands, such as the TimeShuffle Game, including various partners such as Coingamers, Rocketplays, Gameignition and more.
With over 15 years of marketing experience and 100 trusted leaders in the industry, including VCs, exchanges, launchpads, KOLs and auditing firms, MarketStars will utilize the BULLZ Campaign Manager for fuelling content marketing strategies across its clients and partners.
The founder of MarketStars, Marco Calicchia, has over 10 years of experience in sales and community building: “Within the web3 community, rewarding early adopters of projects, initially through airdrops, has been a commonly applied marketing approach. It’s great to see the adoption of BULLZ and how they are expanding the scope of rewarding communities by providing an incentive/monetization opportunity for content creators. We need more education and awareness for web3 projects. Videos are definitely one of the most engaging mediums.”
Melanie Mohr, CEO & Founder of BULLZ: “Video recommendations are a new type of content that is upcoming across all platforms as they are more authentic and engaging. It’s great to partner with MarketStars to pioneer more opportunities for creator monetization through web3 brand campaigns.”
About the WOM Protocol
WOM (word-of-mouth) Protocol is a blockchain-based protocol that gives brands, content creators, publishers, and social networks a way to monetize word-of-mouth recommendations on any website, app or platform. WOM is backed by dozens of seasoned investors from around the globe. For more info about WOM: https://womprotocol.io
About BULLZ
BULLZ is a dedicated app for discovering authentic blockchain and crypto-related recommendations. Users can find trending projects, discuss them together with other crypto enthusiasts and experts and can get rewarded for sharing their own videos about the projects and companies they love. With the “promote to earn” model, users are rewarded with WOM Tokens for their recommendations directly within the app. For more information about BULLZ: https://bullz.com
About MarketStars
MarketStars is a leading web3 marketing agency, providing systematic growth for web3 projects through dedicated marketing strategies, social channel optimization, community management, including PR and KOL campaigns, all focused on supporting adoption and sustainable growth. For more information about MarketStars: https://marketstars.io/
Press Release
Hong Kong Web3 Festival 2025’s Title Sponsor OKX Web3 Launches Exclusive NFT Tickets
OKX Web3 has confirmed its continued support to Hong Kong Web3 Festival, recommitting as a Title Sponsor of the third edition of this epic conference taking place from April 6 to 9 at HKCEC. Its exclusive NFT tickets, 15% off the regular ticket price, are available for grabs now. See more details at https://www.okx.com/ul/q3xd9N
As a pioneer in driving innovations in the Web3 ecosystem globally, OKX Web3 is committed to fostering industry growth through technological advancements and has developed OKX Wallet as one of the industry-leading decentralized multi-chain wallets, which is capable of supporting over 100 public blockchains and offering users a seamless, one-stop experience in the Web3 world. As of November 20, the OKX Wallet plugin for Google Chrome has surpassed 2 million downloads, serving as a critical gateway for users to securely access and navigate the Web3 space.
Hong Kong Web3 Festival, co-hosted by Wanxiang Blockchain Labs and HashKey Group and organized by W3ME, is Asia’s premiere crypto gathering that convenes the world’s smartest minds in the Web3 and crypto space. Its previous editions, which took place in April 2023 and 2024, brought together over 250 exhibitors, more than 800 speakers, 80,000 visitors and 300 side events. Previous speakers in 2023 and 2024 included prominent figures like Paul CHAN Mo-po, GBM, GBS, MH, JP, Financial Secretary of the Government of the Hong Kong Special Administrative Region, Vitalik Buterin, Co-founder of Ethereum, and Cathie Wood, Founder, CEO and CIO of ARK Invest.
Building on the record-breaking success of its previous editions, this year’s Festival is expected to witness an estimated tens of thousands of attendees from across the globe. The event goes beyond a simple conference, as it unites industry leaders and game-changers to explore the future of Web3 and showcase the latest Web3 solutions and progress.
Taking an area of over 14,000㎡at the iconic HKCEC, which is 1.5 times larger than previous ones, the conference creates an ideal networking and learning environment, with regular conference areas and exhibition spaces embracing professionals, investors, enthusiasts, and leading projects worldwide who will delve into the latest progress, solutions, trends, and policies in Web3 and crypto.
Early bird registration is closing soon! Save $400 by registering before Dec. 31: https://www.web3festival.org/hongkong2025/#/en
Press Release
WOM Protocol: Pioneering the Future of SocialFi with a Powerful Layer 1 Solution
WOM Protocol was early to the SocialFi space back in 2020 – when the path to revolutionizing marketing wasn’t easy. SocialFi faced hard times in recent years, with many “to-earn” models failing to match the user retention seen in Web2 social networks. But through relentless innovation, WOM has shown remarkable persistence. Thanks to its engaging daily reward mechanism, users didn’t just stick around – they grew. Now, with the numbers to prove its impact, WOM is making its boldest move yet: launching a powerful EVM Layer 1 blockchain infrastructure redefine authenticity, trust and community in a decentralized world.
And the Timing Couldn’t Be Better
Traditional ads are fading – and consumers are tuning out. People are tired of ads, and the numbers say it all. 70% of millennials and Gen Z have stopped watching TV ads, 65% skip YouTube ads, and 86% are blind to banners and pop-ups. Even influencers are losing credibility, with 43% of consumers finding their content fake. Traditional advertising isn’t just annoying; it’s ineffective. It’s time for a new approach that feels real, builds trust and actually connects with people.
The WOM Solution: Rewarding Authentic Advocacy
WOM Protocol leverages blockchain to reward genuine peer-to-peer recommendations, replacing intrusive ads with authentic user-generated content (UGC). The protocol’s ecosystem includes:
- Creators: Share authentic product recommendations and earn WOM Tokens .
- Authenticators: Verify content authenticity, creativity, and positivity .
- Platforms: Integrate the protocol and monetize through WOM rewards instead of ads .
- Brands: Access genuine, peer-validated recommendations to connect authentically with consumers .
This decentralized ecosystem ensures that everyone—from content creators to validators to platforms—has aligned incentives to maintain authenticity and quality.
The Power of Authentic Content in 2024
Recent statistics highlight the growing importance of authentic, user-generated content (UGC) in the marketing landscape:
- 60% of consumers trust UGC more than any other type of content when making purchasing decisions.
- 40% of shoppers say UGC is critical to their buying process.
- 93% of marketers report that UGC performs better than branded content.
- 90% of consumers are influenced by UGC when making a purchase.
These insights underscore the effectiveness of genuine peer-driven content in driving brand engagement and sales. In an age where consumers crave authenticity, WOM Protocol provides the infrastructure to capitalize on this behavior.
WOM Protocol’s Achievements
Since its launch, WOM Protocol has demonstrated consistent growth and sustainability:
- Over 281,000 Peer-Reviewed Videos
- Daily Transactions: The ecosystem handles between 50,000 to 200,000 daily transactions, including content creation, staking and reward distribution.
- Sustainable Rewards: WOM Protocol has distributed rewards daily over the past few years to a growing user base of creators, authenticators, and platforms who continuously contribute to the network.
- Powerful Tools: The WOM Campaign Manager allows advertisers to access authentic UGC and run targeted campaigns. The WOM Authenticator App enables users to validate content from the BULLZ app, ensuring no piece of content goes unreviewed. This validation process has led to an impressive +40% retention rate among users.
- BULLZ App Success: The BULLZ app, dedicated to web3 and crypto recommendations, has grown to over 158,000 users and generated more than 12 million views. The app also features a separate BULLZ campaign manager for web3 brands to request videos directly from the BULLZ creator community.
This sustained reward distribution and suite of innovative tools ensure that participants are consistently incentivized, reinforcing a thriving and collaborative ecosystem.
Why WOM Needs a Dedicated Layer 1 Blockchain
The success of WOM Protocol has shown the need for a scalable, efficient infrastructure to handle rising transaction volumes and to reduce fees for its growing user base. To achieve this, WOM has developed in 2024 its own EVM based Layer 1 infrastructure, capable of processing 10,000 transactions per second (TPS) with fees as low as $0.0001. This powerful EVM ensures fast and seamless interactions for creators, authenticators, platforms and advertisers. With a public testnet launching in Q1 2025 and a mainnet in Q2 2025, the WOM Chain will drive full decentralization, paving the way for community-driven governance and the transition to a DAO where users collectively shape the future. WOM Protocol is more than just a marketing tool – it’s the engine of a decentralized, authentic and user-driven economy.
Press Release
0xFútbol Announces Exclusive $FUTBOL Presale to Celebrate XDC’s Strategic Investment
For decades, fútbol’s ecosystem has upheld a status quo that leaves fans disconnected—without a voice, a stake, or a meaningful way to be part of the game they love. Despite fútbol’s global popularity, there has been no unified platform that truly empowers fans or brings them closer to the sport in transformative ways.
Founded by visionary builders from Uruguay and Argentina, 0xFútbol is changing the game. By leveraging blockchain technology, they are creating a digital hub for the world’s 4 billion fútbol fans—a place where they can connect, compete, and even own a piece of fútbol’s future. 0xFútbol transforms watchers into owners, redefining what it means to be a fútbol fan in the modern era.
From watchers to owners
The fútbol community is vast, yet fragmented. 0xFútbol’s mission is to bring it together by delivering engaging experiences that resonate with every fan. From games to tools, every product is a step toward building a thriving, interconnected community.
0xFútbol recently acquired MetaSoccer, the first fútbol manager game, and has been actively working to improve and expand its features. Now in its private beta phase, MetaSoccer has already captivated over 40,000 fans with its innovative approach to managing teams and competing using blockchain-based assets. Alongside MetaSoccer, 0xFútbol is developing additional products like Fútbol PM, a prediction market where fans can showcase their knowledge, and Wonderkid, a hyper-casual Telegram game designed for quick, competitive fun.
Every new fan strengthens the community. With each voice added, the collective power of fútbol fans grows, paving the way to shake up the status quo. Together, 0xFútbol isn’t just building products—it’s building a movement.
“Imagine millions of fútbol fans united in one ecosystem. The energy, the culture, the shared passion—this is the future 0xFútbol is building. It’s a future where fans actively shape the game they love, not just watch from the sidelines.” Says Agu Rodríguez, CEO.
$FUTBOL Presale with XDC Network
In a significant milestone, the XDC Network has joined 0xFútbol as a strategic investor, recognizing the platform’s potential to transform fútbol through blockchain. This partnership represents a major step forward in 0xFútbol’s journey to create a unified and interactive fútbol ecosystem.
As part of this collaboration, 0xFútbol will host an exclusive presale for the XDC community starting on December 16th. This presale offers early supporters a chance to acquire the $FUTBOL token, which powers the entire 0xFútbol ecosystem.
The $FUTBOL token is more than just a digital asset—it’s the backbone of the platform. It enables users to access key products like MetaSoccer and Fútbol PM, participate in governance, and unlock future opportunities as the ecosystem grows. With $FUTBOL, fans are empowered to move from spectatorship to ownership, shaping the future of fútbol while engaging with innovative products and experiences.
This collaboration with XDC highlights the growing recognition of 0xFútbol’s potential to revolutionize how fútbol fans interact with the sport. By combining blockchain innovation with fútbol culture, 0xFútbol is positioning itself as a leader in the Web3 fútbol space.
Join us now!
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