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The web3 marketing app, BULLZ, partners with MarketStars to spearhead community-driven video creation

Published

4 years ago

on

The “TikTok of Crypto ”, BULLZ, a video recommendation app for web3-related content, has announced the partnership with leading web3 marketing agency MarketStars. The partnership will further grow marketing adoption by web3 brands in community-driven content creation, that is educational and supports social proof.

As the creator economy boom continues to unfold, with an estimated $104.2B market size, platforms and technologies that help creators monetize become more lucrative. BULLZ has amassed lifestyle, web3, metaverse, NFT and crypto influencers, with already exceeding 30k videos on the plattform. Available for both iOS and android users, the app pays out creators daily based on the engagement their content receives and a trusted peer-reviewed rating the content has to pass before earning. While users “create-to-earn” through the integrated WOM Protocol, the app has further expanded its features for verified creators to see dedicated marketing campaigns from web3 projects and provide videos for earning more rewards. 

The content requests are all set up through the BULLZ Campaign Manager. After a web3 project sets up the campaign, it is immediately broadcasted to verified BULLZ creators within the app. Creators can view the details, discover the project and decide whether to submit to the campaign by creating a video about the project, and depending on the settings also sharing the content on Twitter, YouTube or Instagram. 

MarketStars has led various organic communities for web3 brands, such as the TimeShuffle Game, including various partners such as Coingamers, Rocketplays, Gameignition and more. 

With over 15 years of marketing experience and 100 trusted leaders in the industry, including VCs, exchanges, launchpads, KOLs and auditing firms, MarketStars will utilize the BULLZ Campaign Manager for fuelling content marketing strategies across its clients and partners.

The founder of MarketStars, Marco Calicchia, has over 10 years of experience in sales and community building: “Within the web3 community, rewarding early adopters of projects, initially through airdrops, has been a commonly applied marketing approach. It’s great to see the adoption of BULLZ and how they are expanding the scope of rewarding communities by providing an incentive/monetization opportunity for content creators. We need more education and awareness for web3 projects. Videos are definitely one of the most engaging mediums.”

Melanie Mohr, CEO & Founder of BULLZ: “Video recommendations are a new type of content that is upcoming across all platforms as they are more authentic and engaging. It’s great to partner with MarketStars to pioneer more opportunities for creator monetization through web3 brand campaigns.”

About the WOM Protocol

WOM (word-of-mouth) Protocol is a blockchain-based protocol that gives brands, content creators, publishers, and social networks a way to monetize word-of-mouth recommendations on any website, app or platform. WOM is backed by dozens of seasoned investors from around the globe. For more info about WOM: https://womprotocol.io

About BULLZ

BULLZ is a dedicated app for discovering authentic blockchain and crypto-related recommendations. Users can find trending projects, discuss them together with other crypto enthusiasts and experts and can get rewarded for sharing their own videos about the projects and companies they love. With the “promote to earn” model, users are rewarded with WOM Tokens for their recommendations directly within the app. For more information about BULLZ: https://bullz.com

About MarketStars

MarketStars is a leading web3 marketing agency, providing systematic growth for web3 projects through dedicated marketing strategies, social channel optimization, community management, including PR and KOL campaigns, all focused on supporting adoption and sustainable growth. For more information about MarketStars: https://marketstars.io/

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Press Release

AurumX Joins Hong Kong Web3 Festival 2026 as Primary Exhibition Sponsor

Published

3 days ago

on

April 14, 2026

By

Hong Kong, 14th April 2026 — Hong Kong Web3 Festival is pleased to welcome AurumX as a Primary Exhibition Sponsor for its upcoming 2026 edition.

AurumX is building a next-generation, AI-driven institutional-grade global asset financial trading system. Explore more at https://aurumx.pro

Following the sellout success of its previous editions, Hong Kong Web3 Festival has announced its return on 20–23 April at HKCEC. Now in its 4th year, this four-day event will once again bring tens of thousands of Web3 professionals, investors, and enthusiasts across the globe to connect, learn and be inspired.

The four-day event will feature over 20 sessions across four stages, bringing together 200+ speakers, 100+ partners, and thousands of Web3 professionals, investors, and enthusiasts across the globe to explore trending topics in crypto finance, AI + Web3, and RWAs.

The conference will also convene top experts and leading Web3 projects to exchange ideas, share best practices and gain perspectives on today’s evolving Web3 landscape. Confirmed speakers include:

Paul CHAN Mo-po, GBM, GBS, MH, JP, Financial Secretary of the Government of  Hong Kong

Lu Weiding, Deputy to the People’s National Congress, Vice Chairman to All-China Federation of Industry and Commerce, Chairman and CEO of Wanxiang Group

Mr Joseph H. L. CHAN, JP, Under Secretary for Financial Services and the Treasury, Financial Services and the Treasury Bureau, Hong Kong

Dr. YIP Chee Hang, Executive Director of Intermediaries, Securities and Futures Commission, Hong Kong

Xiao Feng, Chairman of Wanxiang Blockchain, Chairman and CEO of HashKey Group

Duncan Chiu, Legislative Council Member (Technology & Innovation Constituency), Hong Kong

Vitalik Buterin, Co-Founder, Ethereum

Michael Faulkender, Professor of Finance, University of Maryland; Former Deputy Secretary, the U.S. Treasury

Yi He, Co-CEO, Binance

Richard Teng, Co-CEO, Binance

Lennix Lai, Chief Commercial Officer, OKX Global

H.E. Justin Sun, Founder, TRON; Advisor, HTX; Advisor, B.AI

Adeniyi Abiodun, Co-Founder & Chief Product Officer, Mysten Labs

Seiji Yuki, Executive Managing Director, Japan Virtual and Crypto assets Exchange Association & Japan Cryptoasset Business Association

Lily Liu, President, Solana Foundation

Joseph Chalom, CEO, Sharplink

Francis B. Zhou, CEO, Quantum Solutions

Abdelhamid Bizid, Managing Director, BlackRock

Cindy Xu, Managing Director, Head of Asia Fintech and China Financial Institutions and Governments, J.P. Morgan

Akhil Devmurari, Fintech Sector Head, APAC, Payments, J.P. Morgan

Brian Mehler, CEO, Stable

Yat Siu, Co-Founder and Chairman, Animoca Brands

Bugra Celik, Head of Digital Assets and Currencies at Global Macro, HSBC

Min Lin, Managing Director, Head of Global Business Development at Ondo Finance

Franklin Bi, General Partner, Pantera Capital

John Cahill, COO, Galaxy Digital Asia

……

And 200+ industry leaders from traditional finance, tech giants, and Web3 projects.

Join Hong Kong Web3 Festival on April 20–23 and be part of an epic Web3 journey: https://luma.com/hkweb3festival_2026

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Press Release

PancakeSwap Announced as Secondary Exhibition Sponsor at Hong Kong Web3 Festival 2026

Published

3 days ago

on

April 14, 2026

By

Hong Kong, 14th April 2026 — Hong Kong Web3 Festival is honored to welcome PancakeSwap as a Secondary Exhibition Sponsor for its upcoming 2026 edition.

PancakeSwap is a leading decentralized exchange. Explore more at: https://pancakeswap.finance/swap

Following the sellout success of its previous editions, Hong Kong Web3 Festival has announced its return on 20–23 April at HKCEC. Now in its 4th year, this four-day event will once again bring tens of thousands of Web3 professionals, investors, and enthusiasts across the globe to connect, learn and be inspired.

The four-day event will feature over 20 sessions across four stages, bringing together 200+ speakers, 100+ partners, and thousands of Web3 professionals, investors, and enthusiasts across the globe to explore trending topics in crypto finance, AI + Web3, and RWAs.

The conference will also convene top experts and leading Web3 projects to exchange ideas, share best practices and gain perspectives on today’s evolving Web3 landscape. Confirmed speakers include:

Paul CHAN Mo-po, GBM, GBS, MH, JP, Financial Secretary of the Government of  Hong Kong

Lu Weiding, Deputy to the People’s National Congress, Vice Chairman to All-China Federation of Industry and Commerce, Chairman and CEO of Wanxiang Group

Mr Joseph H. L. CHAN, JP, Under Secretary for Financial Services and the Treasury, Financial Services and the Treasury Bureau, Hong Kong

Dr. YIP Chee Hang, Executive Director of Intermediaries, Securities and Futures Commission, Hong Kong

Xiao Feng, Chairman of Wanxiang Blockchain, Chairman and CEO of HashKey Group

Duncan Chiu, Legislative Council Member (Technology & Innovation Constituency), Hong Kong

Vitalik Buterin, Co-Founder, Ethereum

Michael Faulkender, Professor of Finance, University of Maryland; Former Deputy Secretary, the U.S. Treasury

Yi He, Co-CEO, Binance

Richard Teng, Co-CEO, Binance

Lennix Lai, Chief Commercial Officer, OKX Global

H.E. Justin Sun, Founder, TRON; Advisor, HTX; Advisor, B.AI

Adeniyi Abiodun, Co-Founder & Chief Product Officer, Mysten Labs

Seiji Yuki, Executive Managing Director, Japan Virtual and Crypto assets Exchange Association & Japan Cryptoasset Business Association

Lily Liu, President, Solana Foundation

Joseph Chalom, CEO, Sharplink

Francis B. Zhou, CEO, Quantum Solutions

Abdelhamid Bizid, Managing Director, BlackRock

Cindy Xu, Managing Director, Head of Asia Fintech and China Financial Institutions and Governments, J.P. Morgan

Akhil Devmurari, Fintech Sector Head, APAC, Payments, J.P. Morgan

Brian Mehler, CEO, Stable

Yat Siu, Co-Founder and Chairman, Animoca Brands

Bugra Celik, Head of Digital Assets and Currencies at Global Macro, HSBC

Min Lin, Managing Director, Head of Global Business Development at Ondo Finance

Franklin Bi, General Partner, Pantera Capital

John Cahill, COO, Galaxy Digital Asia

……

And 200+ industry leaders from traditional finance, tech giants, and Web3 projects.

Join Hong Kong Web3 Festival on April 20–23 and be part of an epic Web3 journey: https://luma.com/hkweb3festival_2026

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Press Release

Solana Company (Nasdaq: HSDT) Announced as Co-Organizer at Hong Kong Web3 Festival 2026

Published

3 days ago

on

April 14, 2026

By

Hong Kong, 14th April 2026 — Hong Kong Web3 Festival 2026 is honored to have Solana Company (Nasdaq: HSDT) onboard as a Co-organizer.

Solana Company (Nasdaq: HSDT) is a listed digital asset treasury dedicated to acquiring Solana (SOL), created in partnership with Pantera and Summer Capital. Focused on maximizing SOL per share by leveraging capital markets opportunities and onchain activity, Solana Company offers public market investors optimal exposure to Solana’s secular growth. Learn more: https://solanacompany.co

Following the sellout success of its previous editions, Hong Kong Web3 Festival has announced its return on 20–23 April at HKCEC. Now in its 4th year, this four-day event will once again bring tens of thousands of Web3 professionals, investors, and enthusiasts across the globe to connect, learn and be inspired.

The four-day event will feature over 20 sessions across four stages, bringing together 200+ speakers, 100+ partners, and thousands of Web3 professionals, investors, and enthusiasts across the globe to explore trending topics in crypto finance, AI + Web3, and RWAs.

The conference will also convene top experts and leading Web3 projects to exchange ideas, share best practices and gain perspectives on today’s evolving Web3 landscape. Confirmed speakers include:

Paul CHAN Mo-po, GBM, GBS, MH, JP, Financial Secretary of the Government of  Hong Kong

Lu Weiding, Deputy to the People’s National Congress, Vice Chairman to All-China Federation of Industry and Commerce, Chairman and CEO of Wanxiang Group

Mr Joseph H. L. CHAN, JP, Under Secretary for Financial Services and the Treasury, Financial Services and the Treasury Bureau, Hong Kong

Dr. YIP Chee Hang, Executive Director of Intermediaries, Securities and Futures Commission, Hong Kong

Xiao Feng, Chairman of Wanxiang Blockchain, Chairman and CEO of HashKey Group

Duncan Chiu, Legislative Council Member (Technology & Innovation Constituency), Hong Kong

Vitalik Buterin, Co-Founder, Ethereum

Michael Faulkender, Professor of Finance, University of Maryland; Former Deputy Secretary, the U.S. Treasury

Yi He, Co-CEO, Binance

Richard Teng, Co-CEO, Binance

Lennix Lai, Chief Commercial Officer, OKX Global

H.E. Justin Sun, Founder, TRON; Advisor, HTX; Advisor, B.AI

Adeniyi Abiodun, Co-Founder & Chief Product Officer, Mysten Labs

Seiji Yuki, Executive Managing Director, Japan Virtual and Crypto assets Exchange Association & Japan Cryptoasset Business Association

Lily Liu, President, Solana Foundation

Joseph Chalom, CEO, Sharplink

Francis B. Zhou, CEO, Quantum Solutions

Abdelhamid Bizid, Managing Director, BlackRock

Cindy Xu, Managing Director, Head of Asia Fintech and China Financial Institutions and Governments, J.P. Morgan

Akhil Devmurari, Fintech Sector Head, APAC, Payments, J.P. Morgan

Brian Mehler, CEO, Stable

Yat Siu, Co-Founder and Chairman, Animoca Brands

Bugra Celik, Head of Digital Assets and Currencies at Global Macro, HSBC

Min Lin, Managing Director, Head of Global Business Development at Ondo Finance

Franklin Bi, General Partner, Pantera Capital

John Cahill, COO, Galaxy Digital Asia

……

And 200+ industry leaders from traditional finance, tech giants, and Web3 projects.

Join Hong Kong Web3 Festival on April 20–23 and be part of an epic Web3 journey: https://luma.com/hkweb3festival_2026

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