Press Release
Pepe Buldak (BUL) Presents Unique Open Franchise Business Model with Ongoing Presale

The Pepe Buldak project is officially launching a new kind of business model called “Open Franchise.” The concept of this innovative model consists of opening participation from different individuals and businesses worldwide. Ultimately, all these stakeholders will have the chance to take part in the growth of the Pepe Buldak brand.
The project – with the live presale of its $BUL token – is raising funds for further development and expansion. The recent successful smart contract audit passed by Pepe Buldak is another highlight of this newly-born project.
An Innovative Open Franchise Business Model
Without a doubt, the very backbone of the Pepe Buldak project is its business model, the “Open Franchise” system. Considering the fact that Pepe Buldak uses blockchain and is decentralized, this project effortlessly accelerates scaling franchises worldwide.
Pepe Buldak’s innovative solution may allow the opening of franchises in a very short period of time, even without separate contracts. There is also a bonus for early investors: the staking reward combined with the profits brought in by the operation.
This decentralized franchise model is by no means confined only to the world of cryptocurrency; hence, it applies to traditional businesses, too. In fact, users can dive into real-life Pepe Buldak experiences along with NFT-created ones online. It’s truly an out-of-the-box example of a meme coin paired with a traditional business model, providing practical use and substance.
Another huge plus that comes along with the Pepe Buldak protocol is the heightened level of autonomy. In simple terms, franchise holders enjoy an increasingly higher level of control over their businesses. This strategy makes expansion a lot quicker and potentially grows the value of $BUL holdings.
For being a franchisee, the project requires a minimum holding of 100M $BUL through staking. The process involves minting NFTs and giving direct access to the shop owner channel, including support for operating, designing, and recipe-making. In this way, a unified approach to the Pepe Buldak brand will come out globally standard.
With the project’s decentralized franchise solution, Buldak’s unique taste can become available in every part of the world.
Tangible Benefits and a Successful Audit to Ensure Security
Also, apart from the innovative business model, Pepe Buldak seems to hold real value for its holders. In fact, the team promises attractive staking rewards to the memecoin community.
Moreover, due to the deflationary nature of the token, its value may increase even more after the presale and listing. By demanding staking from franchisees, Buldak ascertains the scarcity of $BUL as more franchises develop over time.
Investors enthusiastic about Pepe Buldak’s project can purchase the $BUL tokens at a discounted rate in the ongoing presale stage. This may be a very profitable entry point for those who believe in the long-term potential of the project.
In addition, Pepe Buldak has undergone a smart contract audit by the prominent security firm SolidProof. This trait adds even more assurance for users and further seals this project as a secure and trustful investment opportunity.
Pepe Buldak is going beyond the classic memecoin definition. In fact, the team is looking for true sustainability with a vision of an on-chain open franchise model. This vision goes beyond the empty hype that some other projects may promise.
The team’s initial ambition for 10,000 global stores also shows the potential impact of Pepe Buldak in the market. With an oven-baked spicy taste that is already popular around the world, this project has good leverage.
About Pepe Buldak
Pepe Buldak is the newest project entering the K-meme phenomenon through the Web3 sector. As a result of the recent rise in the popularity of everything Korean, Pepe Buldak is quickly rising to fame. The team seeks to solve problems from traditional franchise businesses through its “Open Franchise” solution.
The presale is live on the project’s website, and the $BUL token price steadily increases phase after phase. By the time the token goes live, the early investors will be able to collect their tokens by connecting wallets and clicking “claim.”
For $BUL, the total supply determined by the team is only 4.2 trillion tokens. Memecoin fans will notice that this number represents a small 1% of the originally issued Pepe tokens (420 trillion). Such a limited supply, combined with possible high demand from an upcoming store opening, promises a higher token price later on.
Token distribution will be as follows: 50% on DEX/CEX liquidity, 20% through mining, and 30% for community rewards over time. The Pepe Buldak team has zero token allocations. This feature reduces the likelihood of dumping and allows for a more stable market for $BUL.
Anyone interested in Pepe Buldak can visit its official website for more information and to participate in the ongoing presale. The social media pages below provide the latest developments and news on Pepe Buldak.
Press Release
TradeSta Launches “Collateral Back” Campaign: 50% collateral back on First Liquidation for Traders

TradeSta, the next-gen decentralized perpetuals trading platform built on Avalanche c-chain, is giving traders a second chance — literally.
Starting Tuesday 20th May 2025, the platform has launched its TradeStaCollateralBack campaign, offering a 50% refund on collateral (up to $25 USDC) for users who get liquidated on their first trade during the promotional period.
This bold new initiative is part of TradeSta’s mission to make high-leverage DeFi trading more accessible, transparent, and forgiving for newcomers and seasoned traders alike.
The campaign runs from Tuesday, May 20 through Tuesday, June 3, 2025 at 23:59 UTC.
“At TradeSta, we’re building more than just another DEX — we’re creating a trading experience that’s fast, fair, and actually puts the user first,” said Kieron Cartledge, Founder and CEO of TradeSta. “This campaign is our way of saying: it’s okay to take a swing — we’ve got your back if you miss.”
🔥 Here’s How It Works
Eligible users who open a position and get liquidated during the campaign will receive 50% of their collateral back, up to $25 USDC — no strings attached.
To qualify:
- Minimum position size: $10 USDC
- Minimum leverage: 10x
- Must be the first loss from that wallet during the campaign
- Refunds are processed in USDC on Avalanche C-Chain
- Payouts sent within 72 working hours of liquidation
Whether you’re trading BTC, ETH, AVAX, gold, oil, or even RWAs, TradeSta gives you full control from start to finish. No KYC, no signups, just pure onchain execution — with lightning-fast trades, real-time pricing via Pyth Network.
✨ Why This Matters
Trading with leverage can be intimidating, especially for new users exploring DeFi for the first time. TradeSta’s campaign reduces the fear factor by offering a real incentive to test the waters — without getting burned.
“It’s not about encouraging risk,” Cartledge added. “It’s about rewarding participation and showing the community that DeFi doesn’t have to be cold, complex, or unforgiving.”
🚀 About TradeSta
TradeSta is a self-custodial perpetuals trading platform that allows users to trade crypto, commodities, FX, and real-world assets with up to 100x leverage — all without giving up control of their funds. Built on Avalanche & powered by Pyth Network, TradeSta combines DeFi values with CEX-like performance.
Start trading today at https://tradesta.io
Press Release
HODL 2025 opens in Dubai, advancing the Emirates’ position as a global financial innovation hub

HODL 2025, organised by Trescon, the world’s longest-running Web3 event, officially opened today at Madinat Jumeirah, Dubai, marking a pivotal moment in the evolution of blockchain and decentralized finance (DeFi).
The prestigious two-day event follows the Dubai FinTech Summit that commenced on 12th May. During the Summit’s opening ceremony, His Excellency Essa Kazim, Governor of Dubai International Financial Centre (DIFC), announced the launch of the inaugural Dubai Future Finance Week, scheduled for 2026. This flagship initiative will bring together major financial events—including Dubai FinTech Summit, Future Sustainability Forum, Private Capital Forum, Seamless Middle East, HODL Summit, and Dubai Future District Fund AGM—under a unified theme: “Pioneering tomorrow’s financial landscape: Innovation, sustainability, and global connectivity.”
“Being part of the upcoming Dubai Future Finance Week reflects our commitment to fostering innovation and collaboration in the Web3 space,” said Mohammed Saleem, Founder & Chairman, Trescon. “We are proud to contribute to Dubai’s vision of becoming a global financial powerhouse.”

Crypto Rulebook: Toward Global Standards
A day 1 highlight was the expert panel “Crypto rulebook: Global best practices and regulatory measures”, moderated by Saqr Ereiqat, Secretary General, Dubai Digital Asset Association. Speakers included:
- Dyma Budorin, CEO, Hacken
- Samir Safar-Aly, MENA FinTech Association
- Erwin Voloder, European Blockchain Association
- Belal Jassoma, DMCC
“We want to have the best ecosystem for entrepreneurs to run their business.” — Dyma Budorin
“Regulations need to catch up and work together.” — Samir Safar-Aly
The discussion emphasized the need for global regulatory coherence and innovation-friendly compliance frameworks.

Insuring Web3: A $6 Trillion Opportunity
Another standout session, “Insuring the Future of Crypto: Bridging Risk & Innovation in the Digital Asset Economy”, spotlighted the crucial role of insurance in de-risking digital finance.
“Insurance has been a bedrock component of sustainability; it is a $6 trillion market.” — Joseph Ziolkowski
The panel explored how risk-aligned insurance solutions are key to unlocking institutional trust and long-term ecosystem resilience.
During his session, Cristian Ulloa, Co-Founder & CEO of Liquid Loans, Platinum sponsor of HODL 2025, shared valuable strategies for building wealth in crypto while steering clear of common pitfalls that lead to crypto regret.
Global Leaders on the HODL Stage
Day 1 also featured other prominent speakers sharing insights across DeFi, tokenisation, compliance, and blockchain banking including:
- Corbin Fraser, CEO, Bitcoin.com
- Nils Andersen-Röed, Global Head of FIU, Binance
- Gracy Chen, CEO, Bitget
- Rifad Mahasneh, CEO MENA, OKX
- Robert Crossley, Global Head, Franklin Templeton
- Joseph Ziolkowski, CEO, Relm Insurance
View the full speaker lineup and agenda:
Ecosystem Support: HODL 2025 @ponsors and exhibitors
Sponsors:
Platinum: Liquid Loans.io
After Party: Coinvoyage
Gold: Tata Consultancy Services (TCS), Gofaizen & Sherle
Silver: Facephi
Bronze: Skygate Network, FMCPay, Pays Solutions, PEP
Exhibitors: SWAG42, Thesaurum, Travel Swap, Any2Pay
Startup Pods: Scintilla, Boston Trading Co, Ace Capital, vbanq
Top Media Partners Covering HODL 2025
HODL 2025 is proudly backed by leading media outlets amplifying its global reach:
- Official Media Partner: CNN Business Arabic
- Exclusive Media Partner: Khaleej Times
- Ecosystem Partner: Entrepreneur Middle East
- Business Media Partner: Arabian Business
- Digital PR Partner: ZEX PR Wire
These partnerships ensure HODL 2025 headlines the conversation on Web3, innovation, and the decentralised future.
About HODL
HODL, born from the legacy of the iconic World Blockchain Summit (WBS) and organised by Trescon, is the world’s longest running blockchain event series with 29 global editions across cities like Dubai, Singapore, and Bangkok. Since 2017, HODL has served as a platform for blockchain deal-making, innovation, and connecting disruptive projects with investors, enterprises, and governments. Join HODL Dubai on May 14-15, 2025, to engage with industry leaders, explore cutting-edge blockchain developments, and secure your place at the forefront of Web3 innovation.
For more information visit https://hodlsummit.com/
Media Contact:
Shadi Dawy
Shadi@tresconglobal.com
Press Release
Global Crypto Leaders to Converge in Dubai for Historic 30th Edition of HODL

- 5,000+ global leaders, investors, and innovators to gather in Dubai for the world’s longest-running Web3 and crypto summit.
- Agenda spotlights tokenisation, decentralised finance, modular blockchain, and AI-powered infrastructure.
- UAE Regional Round of the Startup World Cup, in partnership with Pegasus Tech Ventures, to offer blockchain start-ups a shot at $1M in investment at global finals.
The landmark 30th edition of the HODL (Formerly World Blockchain Summit), the world’s longest-running Crypto & Web3 Summit series is set to return to Dubai on 14-15 May 2025 at Madinat Jumeirah. HODL will bring together over 5,000 attendees, including policymakers, regulators, institutional investors, technological innovators, and entrepreneurs to drive critical conversations and partnerships shaping the future of decentralised finance, asset tokenisation, and AI-powered infrastructure.
Organised by Trescon and building on the legacy of the World Blockchain Summit, HODL has hosted 29 editions across key global hubs, including Dubai, Singapore, and Bangkok. This milestone event in Dubai cements its position as a leading global platform for blockchain innovation and strategic collaboration.

“HODL has become the definitive platform for blockchain innovation in the Middle East and beyond. This 30th edition marks a turning point as institutional adoption meets breakthrough tech. We’re proud to drive the conversations shaping the future of decentralisation,” said Mohammed Saleem, Founder & Chairman of Trescon.
HODL will spotlight cutting-edge developments driving the crypto and Web3 ecosystem — including real-world asset tokenization, advancements in modular blockchain infrastructure, the next wave of DeFi innovation, evolving regulatory frameworks, and enhanced security protocols for digital assets. These trends are accelerating global momentum toward institutional and enterprise blockchain adoption.
Featuring a powerhouse line-up of speakers including:
- Corbin Fraser, Chief Executive Officer, Bitcoin.com
- Nils Andersen-Röed, Global Head of FIU, Binance
- Gracy Chen, Chief Executive Officer, Bitget
- Rifad Mahasneh, Chief Executive Officer MENA, OKX
- Robert Crossley, Global Head of Industry and Digital Advisory Services, Franklin Templeton
- Joseph Ziolkowski, Chief Executive officer, Relm Insurance
- Viktor Fischer, Managing Partner, RockawayX
- Vivien Lin, Chief Product Officer, BingX
- Luther Maday, Global Head of Payments, Algorand Foundation
- Dyma Budorin, Co-Founder and Chief Executive Officer, Hacken Click here to see full list of speakers.
“HODL 2025 is where the future of Web3 and crypto innovation takes shape. I am thrilled to collaborate with pioneers shaping this exciting digital revolution,” stated Corbin Fraser, CEO of Bitcoin.com.

Talking about the opportunity, Nils Andersen-Röed, Global Head of FIU at Binance remarked,
“Excited to share insights on blockchain and connect with leaders driving GameFi, NFTs, and Web3 advancements at HODL 2025.“
In a significant development for the region’s innovation landscape, HODL has partnered with Pegasus Tech Ventures to host the UAE Regional Round of the Startup World Cup,
offering emerging blockchain ventures a chance to pitch for a place at the global finals and compete for a $1 million investment. Pegasus has invested in over 260 companies, with 71 exits and 22 IPOs, providing a formidable launchpad for start- up growth.
HODL 2025 provides its attendees unprecedented access to more than 500 institutional investors, creating opportunities for strategic collaborations with
industry leaders, regulatory authorities, enterprise organisations, and government officials. This environment is optimally structured for capital formation, strategic insight development, and institutional partnerships.
Reflecting the growing influence of blockchain in global finance, HODL is backed by leading sponsors and ecosystem partners including:
- Platinum Sponsor – Liquid Loans
- After Party Sponsor- Coinvoyage
- Gold Sponsors – Tata Consultancy Services | Gofaizen & Sherle
- Silver Sponsor – Facephi
- Bronze Sponsors – Skygate Network | FMCPAY | Pays.Solutions | P2P
With the strategic support of over 60 global media and listing partners, participating organisations will achieve significant visibility across international platforms. CNN Business Arabic serves as the Official Media Partner, with Khaleej Times as Exclusive Media Partner, and ZEX PR WIRE as the Official Digital PR Distribution Partner.
For more information, visit: https://hodlsummit.com/dubai2025/ For further enquiries, contact:
Shadi Dawi
Sr. Director – PR, Comms., & Media
M: +971 55 498 4989 | E: shadi@tresconglobal.com
About HODL
HODL, born from the legacy of the iconic World Blockchain Summit (WBS) and organised by Trescon, is the world’s longest-running blockchain event series with 29 global editions across cities like Dubai, Singapore, and Bangkok. Since 2017, HODL has served as a platform for blockchain deal-making, innovation, and connecting disruptive projects with investors, enterprises, and governments.
Join HODL Dubai on May 14-15, 2025, to engage with industry leaders, explore cutting-edge blockchain developments, and secure your place at the forefront of Web3 innovation.
Visit https://hodlsummit.com/dubai2025/ for more details and ticket information.
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